Feb. 12, 2013

Three days left to submit your Quest Awards application
RBMA will once again be recognizing excellence in radiology marketing at the Quest Awards presentation to be held at Building Better Radiology Marketing Programs on March 11.

Be sure and submit your application by Feb. 15. The actual entries are due at the Westin Riverwalk in San Antonio, Texas, no later than Friday, March 8. Hand delivered entries must arrive by noon Sunday, March 10.

This year, the Quest Awards ceremony is going Hawaiian style with our host, Ali'i Marketing & Design. Don't miss out on this spectacular event planned for you!

Click here for more information.More

Two days left to reserve your hotel room for Building Better Radiology Marketing Programs
In order to reserve your hotel room and receive the special RBMA rate of $185 per night, your registration must be processed with an approved payment. Once your application has been processed, a confirmation letter will be emailed to you. It will contain a code with which to reserve your hotel room at the special RBMA rate until Feb. 14 (based on availability). Please reference the hotel code you are given when making your reservation.

Register today!

Building Better Radiology Marketing Programs
March 10-12
The Westin Riverwalk
San Antonio, Texas

Click here for details.More

Apply for RBMA fellowship by Feb. 28
The RBMA board of directors approved a fellowship program to recognize significant contributions made by RBMA members to the association and the radiology business management profession. The next class of fellows will be inducted at the RBMA 2013 Radiology Summit in Colorado Springs, Colo.

The Call for Fellows packet contains fellowship background information, examples of the fellowship criteria, and the administrative procedures for how to submit your application. Applications must be submitted online. The deadline to submit an application is Feb. 28.

If you have any questions about the nominating process, please contact Michael Mabry, RBMA's executive director, at mike.mabry@rbma.org or 888.224.7262.More

Hospital chiefs: Cut costs with care
Health Leaders Media
In our October Intelligence Report, 19 percent of leaders said that they still need to pull 11 percent or more out of their operating budget. When making budget cuts, especially deep cuts, what can the C-suite do to avoid harm to quality care and staff morale?More

New meaningful use guidance clarifies the radiology hardship exception
Imaging Biz
Many of the requirements for qualifying for the Centers for Medicare and Medicaid Services (CMS) electronic health record (EHR) meaningful use incentive payments are difficult to meet if you do not have regular face-to-face interactions with your patients. This is often the case for radiologists, pathologists and anesthesiology.More

Radiology administrators worried about reimbursement
Aunt Minnie (registration required)
Radiology administrators are confident that their internal costs will remain constant and their practices will maintain or increase growth in the coming months, according to first-quarter 2013 data from the Medical Imaging Confidence Index. Confidence plummets over Medicare imaging reimbursement, however. More

2013 RBMA Radiology Coding Exam Review Course now available
Prepare for the Radiology Certified Coder Exam with the 2013 Radiology Coding Exam Review Course video, an extremely intensive review that addresses all areas of radiology coding. Designed for those individuals sitting for the RCC Exam, this program offers the basic principles of proper coding for CPT and ICD-9-CM as well as coding for problem situations.

This session is taught by coding expert Lori Shore, BS, CPC, RCC, and addresses the following areas: documentation and guidelines, regulatory ethics and compliance, radiology-specific terminology, the proper use of CPT modifiers, correct coding for specific areas of the body, ultrasound and nuclear medicine procedures and basic interventional radiology.

For more information on the Radiology Coding Certification Board and RCC Exam, visit www.rccb.org.

To purchase the RBMA 2013 Radiology Coding Exam Review Course, click here.More

Final rule implements HITECH revisions to privacy and security rules
The Office for Civil Rights of the Department of Health and Human Services issued an omnibus final rule on Jan. 17, implementing various provisions of the Health Information Technology for Economic and Clinical Health Act.More

Employer 'pay or play' mandate in 2014 — will it apply to your business?
The re-election of President Barack Obama and the lack of change in the control of the houses of Congress effectively ensure that the provisions of Health Care Reform will remain in place and will continue along the path of implementation.More

Tax increases leave business owners with difficult choices
The American Taxpayer Relief Act of 2012 was signed into law on Jan. 2. Although the recent headlines suggest the "fiscal cliff" was averted with this legislation, for most business owners, dealing with significantly higher tax rates is now a reality.More

Calendar of events
Click here for this week's RBMA calendar of events.More

IMAGINE Software renews RBMA Platinum sponsorship
IMAGINE Software
IMAGINE Software, a leading provider of medical billing solutions, announces a renewed sponsorship agreement for 2013 as a continued Platinum level sponsor for the Radiology Business Management Association.More

Merge sets fourth quarter 2012 earnings call
Merge Healthcare Incorporated, a leading provider of clinical systems and innovations that seek to transform healthcare, announced the scheduling of its fourth quarter 2012 earnings call, which will be held at 8:30 a.m. ET on Tuesday, Feb. 19.More

Zotec Partners hires veteran client service manager
Zotec Partners
Zotec Partners, an industry leading provider of specialized medical billing and practice management services for the hospital-based specialty market, announces that Sarah Mountford, a 15-year veteran in healthcare billing, coding and client management, has joined the company as a client service manager for the Midwest region.More

Facing an audit? Here's what you need to know
Diagnostic Imaging (registration required)
In the past few years, audits — especially by Medicare — seem to be increasing. The Recovery Audit Contractor program in particular has been a source of frustration for radiologists. What types of audits can you expect in your practice, and how best to handle them? Here's a primer.More

FAQ on Medicare doctor pay: Why is it so hard to fix?
Kaiser Health News
While physicians have sidestepped drastic Medicare payment cuts for 2013, doctors' groups and lawmakers are gearing up for yet another battle to scrap the formula that forces Congress to consider the "doc fix" on a yearly basis. For doctors, the nail-biter has become a familiar but frustrating rite. Lawmakers invariably defer the cuts prescribed by a 1997 reimbursement formula, which everyone agrees is broken beyond repair. More

Risky business
Health Imaging
Risks, or more aptly risk-benefit analyses, dominate many of this week's top features. Two commonly performed imaging exams — screening mammography and CT imaging — never seem far from the discussion of risks and benefits. In an attempt to clear up ambiguity regarding appropriate screening mammography intervals, Dejana Braithwaite, PhD, and colleagues shared results of a prospective study online Feb. 5.More

Imaging vendors target China's rural healthcare market
Aunt Minnie (registration required)
As China rushes to modernize its healthcare system, big cities such as Beijing and Shanghai have attracted most of the attention. But medical imaging vendors are now moving into China's vast countryside. Owen Tang of ChinaBionews offers a look at China's new frontier for growth.More