Feb. 24, 2015

Termination of RBMA benefits
The deadline to renew your membership is this Saturday, Feb. 28. If you have not yet renewed, please do so immediately at www.rbma.org/renew, or email us at membership@rbma.org to request an electronic invoice.

Benefits for non-renewing members will be terminated on March 1. Renewing after the Feb. 28 deadline will result in the assessment of a $50 re-enrollment fee.

If you have questions or concerns, please contact us at membership@rbma.org.More

Last chance to volunteer with RBMA for the 2015-2016 association year
The annual Call for Volunteers closes this Friday, Feb. 27. Don't miss your opportunity to get more involved in your association, increase your networking opportunities and be a voice furthering RBMA's mission!

Volunteer terms are for one year and can be renewed up to a total of three consecutive years. Committees typically meet via conference call or in person at RBMA's Radiology Summit, Fall Educational Conference or both! Committee members do not receive travel reimbursements.

Visit www.rbma.org/volunteer for more information on RBMA committees and complete a volunteer application to indicate your interest in volunteering! If appointed, your service will begin in June.More

vRad Education Scholarship awarded
It gives us great pleasure to announce the vRad Education Scholarship recipient attending the 2015 RBMA Building Better Radiology Marketing Programs seminar, March 15-17 in New Orleans, La.:

Margaret Birrenkott
University of Wisconsin School of Medicine and Public Health
Madison, WI

Through a partnership with Virtual Radiologic (vRad), RBMA offers six $1,500 education scholarships per year. "Our partnership with RBMA, a leader in educating radiology business professionals on industry advances, allows us to lend our expertise and direct resources toward supporting radiology group practices," said George Morgan, president and chief executive officer of vRad. "This collaboration increases access to education, and peer-to-peer knowledge sharing and networking opportunities to improve practice resilience."

Scholarship applications to attend the 2015 RBMA Radiology Summit, June 7-10 in Las Vegas, Nev., will be accepted through April 24.

Virtual Radiologic (vRad) is a technology-enabled national radiology practice working in partnership with local radiologists and hospitals to optimize radiology's pivotal role in patient care. vRad's more than 350 radiologists serve 2,700-plus facilities, reading seven million studies annually.More

The deadline to reserve your room in New Orleans has been extended
If you are planning to attend RBMA's Building Better Radiology Marketing Programs and would like to reserve a room at a special rate, you may do so until Feb. 26.

RBMA has reserved a limited number of rooms at a special rate of $209 per night, single or double occupancy. In order to reserve your room, your registration must be processed with an approved payment. When your application has been processed, a confirmation letter will be immediately emailed to you containing a code with which to reserve your hotel room at the special RBMA rate. This special rate is offered based on availability.

Building Better Radiology Marketing Programs
March 15-17
The Loews New Orleans Hotel
New Orleans, La.

RBMA Quest Awards applications are due this Friday
Friday is the last day to submit your application for this year's Quest Awards.

The response to this year's Quest Awards has been underwhelming and we are facing the possibility of canceling the program unless we receive more entries. We need your participation! This is your one chance to show the radiology marketing world what real marketers are made of!

Submit an application by Friday, Feb. 27, and then deliver the entry to Building Better Radiology Marketing Programs by March 13. The Quest Awards ceremony honoring the entries and announcing the winners will be held on Tuesday, March 17. Apply today!More

DataMAXX — Did you know? Submitting accounts receivable data
Accounts receivable data have been collected and reported through DataMAXX, rather than the traditional A/R Survey, for the past two years. However, some members have reported difficulties using DataMAXX. This year, we're offering the best of both worlds: the power of DataMAXX without the hassle of subscribing, uploading data, or running queries. In a few weeks we will be inviting members to submit their A/R data using a simple Excel questionnaire file. We will upload the data and run reports for you. The current process will still be available to those who are comfortable using it.

Contact cynthia.vervena@rbma.org for more information.More

The January/February issue of the RBMA Bulletin is now available online
The editorial focus of the January/February issue of the RBMA Bulletin is Marketing, Business Development & Communications. Feature stories include:

Click here to access the online options.More

Five benefits of becoming a mentor
The strength of the RBMA comes from its members' willingness to help each other. As the prestigious accomplishments of the association's Fellows attest, this is a group dedicated to giving back to its field.More

Seeking success as a radiology leader
Radiologists are held to high standards in terms of accuracy, and they expect the same standards from those who work on the administrative side. So what are some of the expectations of a radiology leader, whether physician leader or administrative?More

FDA issues massive recall of GE MRI scanners
Aunt Minnie (registration required)
The U.S. Food and Drug Administration has ordered a recall of thousands of MRI scanners manufactured by GE Healthcare to correct a problem that could "result in life-threatening injuries" if magnet shutdown modules are disconnected, according to an FDA notice. In the notice, dated Feb. 18, the FDA announced that it has ordered a class I device recall of all GE MRI scanners using superconducting magnets.More

Viable health information exchange not likely until 2017
By Scott E. Rupp
The results of a new survey show broad insight into the "tentative" progress that health information exchange and true interoperability have made. After polling nearly 2,000 health plan members and patients, 800 independent and employed physicians, 700 hospital executives, 1,200 insurers and 500 health information technology vendor staffers in a span of eight months, analysts have boiled down their findings thusly: "Persistent unpredictability describes the current state of operative HIEs."More

The perils of automating Big Data, or any data
Physicians Practice (registration required)
The continual flap over Big Data prompts a few words of caution. First of all, Big Data implies automation. It's simply not possible to process huge piles of data manually; it's either done using automated processes or it's simply filed away without processing. I've made a few points in the past that are worth repeating.More

Medicaid rolls grew by 10 million under Obamacare
The Hill
Over 10 million people enrolled in Medicaid and the children's health insurance program since Obamacare's launch a year and a half ago, the administration announced. The numbers show that through the end of December 2014, 10.75 million more people are enrolled in Medicaid or the CHIP children's health program compared to before Obamacare's coverage expansion took effect in 2013, about a 19 percent increase. More

Study: Private radiology groups more active on social media than academic practices
Health Imaging
An analysis of social media utilization among radiology practices reveals that private imaging groups have a greater presence on social networking websites than academic radiology practices. The study and results were published online in the Journal of the American College of Radiology. Using social media can be an effective way for radiology practitioners to better connect with their patients and improve the visibility of their practices. More