Feb. 25, 2014

RBMA member benefit: Chapter events
RBMA's chapters work diligently each year to host high quality, regional educational programming that focuses on local concerns. Check out the new Chapter Events calendar (part of Shop RBMA) for upcoming chapter events in your area.

Coming soon: The RBMA Board of Directors recently approved the creation of the Delta States RBMA Chapter consisting of Louisiana and Mississippi — stay tuned for more details!

For a list of current RBMA chapters, please visit our website. From there, RBMA members can visit each individual chapter's Web page.More

Download the new mobile app for Building Better Radiology Marketing Programs
The new mobile app will take this seminar to the next level. Accessing seminar information is at your fingertips. The new mobile app will allow attendees to create their own schedule, network with other attendees with the same interests, download handouts, write reviews instantly, and share information and comments on a private activity feed exposed to conference attendees only!

In addition, attendees will be encouraged to check in at various activities and sessions. Check ins earn points and unlock "badges" on the app. Points are calculated for each attendee and displayed on a leaderboard on the app. Attendees have the chance to win fabulous prizes by unlocking certain badges or earning the highest number of points.

Get in the game, get technical and get the BBRMP mobile app! The new app is available for download through the Apple Store and Google Play for free by searching for RBMA 2014 Meetings. Download the app and get the most out of your conference experience.

Building Better Radiology Marketing Programs
March 9-11
Renaissance Long Beach Hotel
Long Beach, Calif.

Keynote speaker Chad Knaus to address a winning mindset at the Radiology Summit
Six-time NASCAR champion crew chief and 2013 Crew Chief of the Year Chad Knaus will discuss how the team concepts he has utilized for 12 successful years at Hendrick Motorsports to build Lowe's Team 48, driven by Jimmie Johnson, can be readily applied to today's changing business landscape during his presentation, Goals Change — You Need to Adapt to Achieve a Winning Team Mindset.

After his session, Chad Knaus will be signing autographs in the Exhibit Hall at the PBN booth #411.

Register today.

Radiology Summit
May 4-7
The Westin Charlotte
Charlotte, N.C.

Scholarship deadlines EXTENDED!
Don't miss out on your chance to attend the RBMA Radiology Summit in Charlotte, N.C., at a greatly reduced cost (no registration fees and some travel reimbursement)!

Applications are still being accepted for vRad Scholarships to the 2014 Radiology Summit. vRad Scholarships are available to current members of RBMA who have not attended an RBMA meeting in the past three years. The deadline to submit your application has been extended to March 7.

The Bob Luther Emerging Leader Travel Scholarship was created to give RBMA members who are first time practice managers or those interested in becoming a practice manager a chance to experience the value of RBMA. The yearly scholarship recipient is awarded the opportunity to attend either the RBMA Radiology Summit or RBMA Fall Educational Conference. The application deadline for the 2014 scholarship has been extended to March 7.More

2014 Call for Fellows opens
Fellow of the RBMA is a prestigious accomplishment to be held in high esteem by RBMA peers. RBMA is now seeking candidates for its 2014 class of fellows. The Call for Fellows packet contains fellowship background information, examples of the fellowship criteria, and the administrative procedures for how to submit your application. Applications must be submitted online. The deadline to submit an application is March 7.More

How will the 2014 CT/MRI Medicare payment cuts impact your imaging center?
RBMA is conducting a mini-Survey that collects information on the impact being faced by imaging centers and how they plan to cope with new lower Medicare payment rates for CT and MRI. Please complete this survey if you are employed by an imaging center or IDTF that is paid under the Medicare Physician Fee Schedule. The survey is anonymous, and confidentiality of your response is assured, Only aggregated results will be reported. Please click here to access the questionnaire. The mini-Survey will be open for participation until March 7.More

IMAGINE Software continues corporate support of RBMA in 2014
IMAGINE Software
IMAGINE Software, a leading provider of medical billing solutions, announces its continued support of the Radiology Business Management Association in 2014.More

Merge announces addition of business leader to Board
Merge Healthcare
Merge Healthcare Incorporated, a leading provider of innovative enterprise imaging, interoperability and clinical systems that seek to advance healthcare, announced that its Board of Directors has appointed William J. Devers Jr., president of Devers Group Inc, as a director, effective immediately.More

Tampa radiology group signs exclusive practice management contract with Zotec Partners
Zotec Partners
Zotec Partners, the industry leader in radiology physician billing and practice management services, announces a new practice management contract agreement with SDI Diagnostic Imaging (SDI) in Tampa, Fla. The group currently uses Zotec for its billing and revenue cycle management needs, and after an extensive practice review, decided that practice management was also necessary for its financial and operational health.More

Single database, multiple benefits
Imaging Biz
San Gabriel Valley Diagnostic Center of West Covina, Calif., made its transition to digital imaging comparatively early, installing a PowerServer PACS from RamSoft in January of 2006. "Our Founder and Medical Director, Dr. Bharath Kumar, was quick to see and understand the potential efficiencies," recalls Asha Kumar, MBA, MP, vice president of SGVDC.More

RBMA Bulletin is looking for contributing authors
RBMA is seeking authors to contribute articles to the RBMA Bulletin. One of the leading benefits of membership, the Bulletin is distributed bimonthly to over 2,300 readers who will pass the issue to their staff and physicians.More

Managing radiology datasets to achieve success
Imaging Biz
There is little question that consolidation and integration in the healthcare sector is in full force and will continue to dominate the landscape in 2014 — given the markedly high level of healthcare entities merger and acquisition activity in 2013, of that we can be certain. More

ICD-10: CMS agrees to limited end-to-end testing
HealthLeaders Media
In an apparent nod to concerns raised by physicians, payors, hospitals and Congress, the federal government said that it would conduct limited "end-to-end testing" of the new ICD-10 diagnostic coding set this summer with "a small sample group of providers." "End-to-end testing includes the submission of test claims to [the Centers for Medicare & Medicaid Services] with ICD-10 codes and the provider's receipt of a Remittance Advice that explains the adjudication of the claims," CMS said in a memo to providers.More

Prioritizing radiology work flow
Diagnostic Imaging (registration required)
Three years ago, the radiology department at the University of Arkansas for Medical Sciences was performing and reading 6,500 PET/CT cases, a number that was rising. But that high volume meant staff was losing hours a day answering phone calls from referring clinicians looking for study interpretations. Patients returned for their follow-up clinical appointment, and 20 percent of the time, their PET/CT interpretations weren't ready.More

Structure is eliminating errors and protecting payment
Health Imaging
The radiology report is the heart of what radiologists do and the value they hold to referrers and patients. Despite this essential role, radiologists put millions of dollars in reimbursement at risk each year, as well as open themselves up for potential embarrassment, by allowing errors to slip into their reporting or forgetting key pieces. Now, practices are looking to technology and structured templates to dot every i, cross every t and optimize every report. More

Cross-cultural approach to small business marketing
By Clarice Brough
The demographic landscape is changing in the United States, and so too in the world of retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding. But before you jump on this marketing bandwagon, let's dig a little deeper. Marketing and advertising efforts do need to be different, but they also need to strike a balance between your steady consumers of today and the evolving consumers of tomorrow.More

Radiology residents love their iPads — most of the time
Aunt Minnie (registration required)
Is the iPad making a big difference in the lives of radiology residents who have them? For education, definitely. For clinical use, not quite yet, though the situation is evolving rapidly, according to a survey in the Journal of the American College of Radiology. Researchers from Beth Israel Deaconess Medical Center found that a whopping 86 percent of residents given Apple iPads were using them daily or weekly for their residency education and clinical work.More