Feb. 26, 2013

Last chance to renew your RBMA membership if you have not done so
After this Thursday, your membership benefits will be discontinued if you have not renewed your membership for 2013. Please be sure and renew by this Thursday or you may be subject to the $50 enrollment fee to reactivate your membership.

Don't miss out on receiving the RBMA Bulletin, participating in an online Forum or registering for the Radiology Summit at the member rate!

If you did not receive your invoice, please contact membership@rbma.org for a duplicate.More

Learn how to stay digitally secure at the RBMA 2013 Radiology Summit
Every move you make in the digital world is tracked, recorded and exploited. Are you in control of your digital footprint, or are you being controlled? Find out how to guard against data thieves, competitive spies and organized crime and use current technological innovations to your advantage and the benefit of your bottom line. Join keynote speaker John Sileo, CSP when he presents Spies, Hackers and Online Attackers: Bulletproofing Your Privacy and Profits in the Digital Age at the RBMA Radiology Summit.

Registration is now open.

Radiology Summit
May 19-22
The Broadmoor
Colorado Springs, Colo.

Click here for details.More

RBMA Shipping Program offers discounts for members
PartnerShip®, the endorsed shipping management provider of RBMA, is pleased to help all RBMA members save on shipping. Through RBMA's agreement with PartnerShip, members who enroll in the free RBMA Shipping Program save significantly with FedEx, delivering expertise, great service and value for all your shipping needs — virtually anytime, anywhere.

Members also save on Less Than Truckload freight shipments arranged through PartnerShip with leading national and regional freight carriers. Visit PartnerShip.com/12RBMA for more information and to enroll in this valuable member benefit! If you have any questions, please call PartnerShip at 800.599.2902, or email sales@PartnerShip.com.

*Includes a bonus 5 percent online processing discount. Full details at www.PartnerShip.com/12RBMA/FedExdiscounts.More

Healthcare imaging strategies not exactly a snap
HealthLeaders Media
Talk about enterprise imaging, and you're likely to witness some pained expressions from healthcare CIOs. In recent years, the healthcare information technology industry has been particularly innovative when it comes to creating images. Picture archiving and communications systems are in every radiology department, and mini-PACS have proliferated in many other specialty departments, everywhere from cardiology to pathology to dermatology.More

Final Rule Implements HITECH Revisions to Privacy and Security Rules
The Office for Civil Rights of the Department of Health and Human Services issued an omnibus final rule Jan. 17 implementing various provisions of the Health Information Technology for Economic and Clinical Health Act. The Final Rule revises the Privacy, Security and Enforcement Rules that were previously issued under the Health Insurance Portability and Accountability Act of 1996 and the interim final Breach Notification Rule that was issued in accordance with the HITECH Act. More

ACR increases lobbying against further Medicare cuts to imaging
Imaging Biz
The ACR has increased efforts to protect imaging from further Medicare cuts, following the fiscal cliff deal that would cut $800 million from imaging over the next 10 years. Paul H. Ellenbogen, MD, chair of the ACR Board of Chancellors, sent a letter to high ranking members of the Senate and House criticizing repeated cuts to imaging to cover the one-year fix for the flawed Sustainable Growth Rate formula. More

Are your marketing efforts equal to your ROI?
We all know that marketing your practice is a must these days, but do you know how to evaluate, review and determine if your marketing efforts are working? Join David A. Dierolf when he presents Case Study: Evaluating Your Secret Sauce: How to Manage and Review Your Direct Marketing Efforts at RBMA's Building Better Radiology Marketing Programs. Learn the difference between measuring activity and results, how to and which marketing activities and results should be monitored, and discover how to develop an effective marketing review process.

Register today.

Building Better Radiology Marketing Programs
March 10-12
The Westin Riverwalk
San Antonio, Texas

Click here for details.More

Apply for RBMA Fellowship by March 8
The RBMA board of directors approved a fellowship program to recognize significant contributions made by RBMA members to the association and the radiology business management profession. The next class of fellows will be inducted at the RBMA 2013 Radiology Summit in Colorado Springs, Colo.

The Call for Fellows packet contains fellowship background information, examples of the fellowship criteria, and the administrative procedures for how to submit your application. Applications must be submitted online. The deadline to submit an application is March 8.

If you have any questions about the nominating process, please contact Michael Mabry, RBMA's executive director, at mike.mabry@rbma.org or 888.224.7262.More

Attend an RBMA conference for FREE
Apply for scholarships available to RBMA members only! Each scholarship covers the cost of attending an RBMA conference.

The vRad Education Scholarship is awarded to individuals who are current members of RBMA and who have not attended an RBMA conference in the last five years. The scholarship will cover registration fees and other costs qualified applicants incur for attending the meeting up to $1,500.

The Bob Luther Emerging Leader Travel Scholarship is awarded to an RBMA member who has never experienced an RBMA conference and who is a first-time practice manager or interested in becoming a practice manager. The scholarship recipient can choose to attend the 2013 Radiology Summit or Fall Educational Conference and receive complimentary registration, in addition to travel costs up to $1,000.

The deadline to submit your application for a vRad Education Scholarship is April 19. Click here for details.

The deadline to submit your application for the Bob Luther Emerging Leader Travel Scholarship is April 19. Click here for details.More

RBMA 2013 Radiology Coding Academy Course available for purchase
The RBMA 2013 Radiology Coding Academy Course is a comprehensive course that presents authoritative, up-to-date and accurate information on proper coding, medical terminology, anatomy and physiology.

Recorded live on Jan. 24, this recording includes an overview of the newly released 2013 codes, compliance and reimbursement information and coding instructions for a variety of modalities including regulatory issues (ordering rules, component billing, RS&I coding denials and rejections, ACR guidelines for diagnostic imaging reports, etc.), Physician Fee Schedule and RVU values for 2013, incident to billing, new CPT codes, revised codes and deleted codes for 2013, an overview of anatomy and physiology and modality based case studies.

Visit the RBMA Learning Resource Library for details and to purchase.More

Participate in RBMA's mini-Survey: MPPR - Professional Component
In 2012 the Centers for Medicare & Medicaid Services applied a 25 percent multiple procedure payment reduction discount to the professional component of select imaging services performed during the same session. CMS did not explicitly define "same session." In 2013, CMS expanded the MPPR-PC to apply to services provided by any physician in the same group practice.

This mini-Survey collects information on the impact the MPPR-PC has had on radiology practices and how practices are defining "same" vs. "different" sessions.

Completion of the mini-Survey should require no more than five minutes of your time. The mini-Survey will be open for participation until March 8.

Please click here to access the mini-Survey.More

Calendar of events
Click here for this week's RBMA calendar of events.More

Merge reports subscription backlog up 82 percent
Merge Healthcare Incorporated
Merge Healthcare Incorporated, a leading provider of clinical systems and innovations that seek to transform healthcare, announced its financial and business results for the fourth quarter of 2012. Merge also confirmed the conclusion of its previously announced evaluation of strategic alternatives.More

Health information exchange proving difficult to implement
By Kent McAllister
Information exchange has taken place over many millennia. This is a simple concept that requires context to gain meaning. A recent context that has received much focus has been health information exchange. As we have battled to improve healthcare for our nation’s citizens, we universally accept that the exchange of a patient’s health information across relevant stakeholders is critical to realizing the elusive improvements in healthcare we all seek. This concept is still simple, but hundreds of attempts to accomplish meaningful health information exchange have struggled to produce desired outcomes, i.e., improved healthcare. More

8 things a radiology manager wants radiologists to know
Diagnostic Imaging (registration required)
By Jim Lipcamon: During my years of radiology management, I have learned that it takes a good working relationship between the manager/director and radiologist to make an operation work efficiently. Here are eight items I believe are beneficial for a radiologist to know.More

New telemedicine system builds on Microsoft technology
Aunt Minnie (registration required)
Researchers from Microsoft and the University of Arkansas have created a telemedicine system called Collaboration and Annotation of Medical Images, which leverages Microsoft technology to offer a range of teleradiology and telementoring capabilities, according to an article in the International Journal of Electronic Finance. More

Pressure rising to avoid federal spending cuts that impact health programs
Kaiser Health News
Pressure is mounting for Washington to find a way to avoid the automatic spending reductions set to begin March 1, with President Barack Obama urging Congress to stop the "meat-cleaver approach" that he says will undermine U.S. military strength and "eviscerate job creating investments in education and energy and medical research."More

Sloppy EHR data signals need for standards
HealthLeaders Media
Motivated by improved efficiencies and monetary incentives, healthcare is migrating to electronic health records. While this solves the issue of physicians' sloppy handwriting on paper, and creates a host of opportunities for the digitized data, it is creating a new set of challenges. Experts are examining what doctors are entering into the EHRs, what they meant to enter, and how the information is translated. More

Some research on repeat imaging may overestimate waste
Imaging Biz
Waste due to needless duplication of health care services and tests is gaining increasing attention by health care policy makers and payors. But what exactly is waste and what is necessary and medically appropriate is not always easy to determine in large population studies that rely on administrative claim data to note cases of repeat testing and services.More