Mar. 3, 2015

Member benefit: 2015 RBMA member logo
RBMA deeply values its members and we are so pleased you have chosen RBMA as a partner in your career. We now offer members the ability to display your membership with pride, either in your office, or on your website! Click here to download the 2015 RBMA Member logo and view the RBMA Member Brand Guidelines.

RBMA Corporate Partners have a separate logo that can be found here.

You will be required to log in to access this members-only content. If you have questions or concerns regarding the use of the 2015 RBMA Member logo, please contact us at membership@rbma.org.

Thank you for being a valued member of RBMA! We deeply appreciate the feedback and input of our members. Do you have an idea for a benefit we could be providing? Share it with membership@rbma.org.More

Applications to attend a 2015 RBMA conference through the Bob Luther Scholarship are due Friday!
Don't miss your chance to attend the Radiology Summit in Las Vegas, Nev., or the Fall Educational Conference in Austin, Texas, for FREE (or at a significantly reduced cost).

The Bob Luther Emerging Leader Travel Scholarship was created to give RBMA members who are interested in becoming a practice manager or new practice managers a chance to experience the value of attending an RBMA meeting. The yearly scholarship recipient is awarded the opportunity to attend either the RBMA Radiology Summit or RBMA Fall Educational Conference. The application deadline for the 2015 scholarship is March 6.

For more information and to apply, please click here.More

Arrive in New Orleans on Sunday and save!
If you are planning to attend RBMA's Building Better Radiology Marketing Programs and would like to reserve a room at the special rate you may still do so if your first night of stay is Sunday. The Loews New Orleans Hotel has agreed to extend the special room rate of $209 per night, single or double occupancy for attendees arriving on Sunday, March 15.

In order to reserve your room your registration must be processed with an approved payment. When your application has been processed, a confirmation letter will be immediately emailed to you containing a code with which to reserve your hotel room at the special RBMA rate.

Register to attend today!

Building Better Radiology Marketing Programs
March 15-17
The Loews New Orleans Hotel
New Orleans, La.

Registration for the RBMA 2015 Radiology Summit is open
RBMA will be in Las Vegas, Nev., June 7-10, for the 47th annual Radiology Summit.

We are placing bets that nearly 500 radiology business professionals will join us at Caesars Palace for an event that is sure to send you home a winner!

Register to attend today.

Radiology Summit
June 7-10
Caesars Palace
Las Vegas, Nev.

Radiology Summit exhibitors: Submit your application
Booth applications are now being accepted for the Radiology Summit Exhibit Hall. Assignments will be made as follows:

Spend time connecting with radiology business professionals who have buying power during two-and-a-half days of focused networking and education.

The conference hotel, Caesars Palace, is located in the heart of the famous Las Vegas Strip and is within walking distance to restaurants, shopping, casinos and entertainment centers.

For information on exhibiting, click here.More

DataMAXX — Did you know? 2014 A/R data collection opens soon!
A/R data collection is expected to open next week and remain open for approximately one month. When the data have been cleaned we will provide an official report to participants that include results as of that date. Data submitted after the official reporting date will be available for reporting through DataMAXX.

With the newly designed Excel® questionnaire file format there are now four ways to submit your A/R data — and the Excel options do not require DataMAXX subscription, data upload or running report queries!

Watch your email, or contact cynthia.vervena@rbma.org for more information.More

What's next for low-dose CT lung cancer screening reimbursement
Radiology businesses that provide low-dose CT screening for lung cancer to privately insured patients were understandably excited to learn of the long awaited final Centers for Medicare and Medicaid Services national coverage decision memo outlining the parameters for Medicare beneficiary coverage of the test. However, the government saying it will pay for a test is not the same as it actually accepting claims for it.More

Cash in on hidden A/R
Physicians and practice leaders frequently look at their accounts receivable and bemoan the fact that third party payors are making big money on the "float," but very few practices take decisive action to monetize the "float" hidden in their own operation.More

Business of radiology: Marketing
Diagnostic Imaging (registration required)
Ask any of your peers, and they'll likely agree — healthcare as you've known it is changing. The patient population has ballooned under the Affordable Care Act. Larger practices and health systems are gobbling up competitors. And, reimbursement dollars are tighter. It's never been more important to make yourself stand out from the crowd. More

Radiology IT downtimes are common, but not usually serious
Aunt Minnie (registration required)
Interruptions to radiology department workflow due to IT network downtimes are common, but most are easily fixable, according to a new study published online in the Journal of the American College of Radiology. This is good news for practices seeking to serve hospitals and outpatient centers in their area, according to lead author Dr. Murray Becker, PhD, from University Radiology in East Brunswick, NJ, and Rutgers Robert Wood Johnson Medical School. More

Efficiencies gained through tight integration save radiologists 75 minutes per day
Imaging Biz
Michael Trambert, MD, had long suspected the workflow reporting automation made possible by the tightly integrated PACS/RIS/VR solution used by the Santa Barbara Radiology Medical Group was saving him about an hour each day. A two-pronged study presented at the recent meeting of the RSNA confirmed that the conjectured efficiencies were even greater than he thought — adding up to 75 minutes per day.More

Charitable planning: How to donate and get tax breaks for giving
By David B. Mandell, JD, MBA, and Carole Foos, CPA
The will to give is strong in many people, including radiology businesses. As a society, we cherish the right to give to the charitable institutions of our choice. The will to give is what we refer to as "charitable intent." We want to give. Often, the biggest hurdles to giving are that we do not know how to give or we assume that our family will suffer as a result of our giving. Our goal here in this article, is to show you a few ways to make such gifts in a tax-savvy manner.More

Value-based care fuels drive to make deals
HealthLeaders Media
The effect of the push and pull of healthcare reform is manifested in the industry's continuing appetite for consolidation and partnerships. Ultimately, because providing care is very much a provider-patient activity, the infrastructure for care delivery has a local flavor, which means that, compared to other industries, the healthcare industry can be characterized as fragmented. More

CMS extends 'meaningful use' deadlines
MedPage Today
The Centers for Medicare and Medicaid Services is giving physicians an extra three weeks to attest they have made "Meaningful Use" of electronic health records, the agency announced. "Eligible professionals now have until 11:59 p.m. ET on March 20, 2015, to attest to meaningful use for the Medicare Electronic Health Record Incentive Program 2014 reporting year," CMS said in a press release.More

Boosting practice growth, patient rapport
Physicians Practice (registration required)
Dawn Morton-Rias, president and CEO of the National Commission on Certification of Physician Assistants, emphasizes, "Patients have choices; they return to a practice because of relationships. Patients demand not just well-trained professionals, but people they can relate to. That's not to say office staff aren't personable, but patients can Google providers in 10 seconds, and they expect a different level of interaction."More