Mar. 12, 2013

We can't spell VOLUNTEER without U!
RBMA is soliciting volunteers to serve on a variety of committees and subcommittees. Much of the work of RBMA is carried out by RBMA member volunteers serving on RBMA's committees and subcommittees, supported by RBMA staff.

RBMA has 15 committees and subcommittees that are sure to capture one or more of your interests! Volunteering on multiple committees is permitted. Terms can be from one to three years. Committees typically meet via conference call or in person at RBMA's Radiology Summit, Fall Educational Conference or both! Committee members do not receive travel reimbursements.

Complete the 2013 Volunteer Form to indicate your interest in volunteering! If appointed, keep in mind that your service will not begin until June 2013.More

Did you mean to let your RBMA membership lapse?
If you haven't yet renewed your members, your RBMA member benefits were discontinued as of Feb. 28. This means you no longer may participate on RBMA Forums or receive the RBMA Bulletin, or attend the Radiology Summit at a discounted rate.

RBMA would like to offer one more chance to renew your membership. Renew your membership in March and we will waive the $50 enrollment fee usually required to reinstate your membership.

Please contact membership@rbma.org to request a duplicate renewal invoice and stay with your radiology business community!More

Member-Get-A-Member Program
The Member-Get-A-Member Program provides members of RBMA with the opportunity to be recognized for the word-of-mouth marketing that has informed numerous members about who we are and the benefits we offer.

RBMA counts on our members to help our community of radiology business professionals to grow every year. And the best way to do that is to actively participate in RBMA's Member-Get-A-Member Campaign to recruit new members.

In return for your participation, RBMA will reward you with a valuable prize based on the number of members you recruit! In the end, everyone turns out to be a winner!

To learn how the Member-Get-A-Member Program works, click here.More

RBMA Quest Award Winners Announced
The 8th annual Quest Awards Ceremony was held yesterday at RBMA's Building Better Radiology Marketing Programs in San Antonio.

The RBMA Quest Awards recognize those individuals who have excelled in their marketing efforts. Awards are given in seven categories: advertising, website design, patient marketing, physician marketing, cause-related marketing, ideas that wow and people's choice. Each category is recognized at three levels — gold, silver and bronze.

Last night's ceremony followed the last session of the day and was hosted by Kim Longeteig of Ali'i Marketing & Design, who brought a festive air to the occasion as the Quest Awards went Hawaiian! Entertainment was provided by Tropical Productions, and Ali'i Marketing & Design encouraged audience interaction through fun games and awarding prizes between announcing the Quest Awards winners.

The following winners were announced:


Advertising Patient Marketing Programs Physician Marketing Programs Cause-Related Marketing Ideas that WOW! People's Choice More

Patients balk at considering cost in medical decision-making
The Washington Post
In recent years, consumers have increasingly been encouraged to factor cost into their medical decisions — by, for example, avoiding unnecessary tests, buying generic drugs and reducing visits to the emergency room. But a study published in the journal Health Affairs found that a majority of patients were reluctant to consider cost when making medical decisions, nor did they want their doctors to do so.More

Hospital executive: 'We need to deal with Medicare'
Kaiser Health News
David P. Blom is one of thousands of hospital executives across the country who are bracing for a reduction in Medicare payments as part of a series of federal spending cuts. Blom, 58, is president and chief executive officer of OhioHealth, a Columbus, Ohio, based not-for-profit health care system that includes 18 hospitals, 23 health and surgery centers, home-health providers and other facilities. More

How to get a good deal in payor contract negotiations
Aunt Minnie (registration required)
It's no secret that what radiologists want to do most is practice medicine. It's why they get into radiology in the first place. So, when it comes to billing issues and negotiating contracts with commercial insurance payors, it's no surprise they typically don't want to get involved.More

RBMA Live! returns to the Radiology Summit
Hosted by RBMA president Bob Still with invited guests Tom Greeson, JD; Patricia Kroken, FACMPE, CRA, FRBMA; and Joseph White, CPA, MBA, CMPE, RBMA Live! — RBMA's own talk show panel — returns to the Radiology Summit as RBMA Live! — Radiology in the Post Election Era: Now What?

This "episode" will focus on the path that radiology will chart in this new post-healthcare-reform era. and promises to be a lively discussion about the challenges and opportunities that lie ahead for the industry!

Registration is open for the Radiology Summit!

RBMA 2013 Radiology Summit
The Broadmoor
1 Lake Ave.
Colorado Springs, CO 80906

Click here for details.More

Apply for a Bob Luther Emerging Leader Travel Scholarship and attend an RBMA conference FREE*
The Bob Luther Emerging Leader Travel Scholarship was created to give RBMA Active and additional members who are first time practice managers or those interested in becoming a practice manager a chance to experience the value of RBMA. The scholarship recipient will be awarded the opportunity to attend either the RBMA Radiology Summit or RBMA Fall Educational Conference.

The deadline to apply for the scholarship is April 19.

Click here for more information.

*The scholarship award covers registration and expenses up to $1,000.More

Physician Payment Sunshine Act final rule issued: Manufacturers and GPOs to report financial relationships with physicians
The long-awaited Physician Payment Sunshine Act final rule has been issued, as well as responses from the Centers for Medicare & Medicaid Services to over 350 public comments submitted in response to the proposed rule.More

Heads-up, employers: Is comp time the wave of the future?
The answer is yes, if House Majority Leader Eric Cantor has anything to say about it.More

Healthcare reform: Practical steps for employers
If your business is an "applicable large employer" in 2014, you will have "shared responsibility" for full-time employees' healthcare coverage beginning in 2014.More

Calendar of events
Click here for this week's RBMA calendar of events.More

HHS announces 2013 HIT agenda without mention of cuts
Imaging Biz
Got an idea for how to accomplish the enormous job of speeding the nation-wide adoption of electronic health records that actually can share data (interoperability) without spending any extra money? Health and Human Services is all ears. More

CMS reconsiders oncology PET tracer coverage limitations
Aunt Minnie (registration required)
As it had proposed in December, the U.S. Centers for Medicare and Medicaid Services has removed a national noncoverage determination for radiopharmaceuticals with oncology PET imaging. However, CMS was not swayed by lobbying efforts to also include cardiac and neurological applications in the decision. More

How one physician-owned health system mastered its EHR
Diagnostic Imaging (registration required)
Implementing an EHR is no easy task, but learning from the success of others can help. At the HIMSS13 Conference in New Orleans, attendees had a chance to learn from leadership at Coastal Medical, Inc., a Providence, R.I.,-based private group practice that received the 2012 Ambulatory HIMSS Davies Award of Excellence. More

Top 5 marketing strategies to conquer competition
Health Imaging
"We're experiencing a radiology marketing arms race," laments Princeton (N.J.) Radiology Associates Chief Operating Officer Marc Rothenberg, MS. This arms race — characterized by escalating marketing budgets, expanding media options, greater emphasis on data and dwindling returns on imaging — is being waged in nearly every corner of the U.S. More