Mar. 12, 2014

We'd like to get to know you ... and meet you at the Radiology Summit
Update your profile for a chance to win a free conference registration! RBMA's new online Edit Profile feature allows you to stay current by updating your account information on our website. It also allows us to learn more about you so we can create benefits pertinent to your interests. If you update your account between now and Friday, March 28, you will be entered to win a FREE registration to the 2014 Radiology Summit in Charlotte, N.C., May 4-7, 2014.

Rules: Promotion is for RBMA members only. Members must completely fill out all incomplete fields (except changing username/password) in order to qualify. Any new members joining in March, who update their profile online, will also be entered to win. RBMA corporate primary members only need to update their personal profile (not company profile or Buyers Guide) in order to qualify. The lucky winner will be drawn on March 31, 2014, and notified via email.

Edit your profile now to enter!

Please direct any questions or concerns to membership@rbma.org.More

Wednesday is deep-dive day at the Radiology Summit
Make the most out of your time in Charlotte to the very end by attending one of the new deep-dive sessions on Wednesday, May 7, 2014, from 9:45 a.m.–noon. The sessions are designed to go beyond the surface and deliver a more in depth perspective to the subject.

Leveraging Technology to Keep Your Practice Competitive will cover the basic technology that should be present within any radiology practice, as well as new technology that will benefit a practice, identify IT components critical to the success of a practice and outline strategies for maintaining secure, reliable, protected data.

Basic Tools of Health Care Financial Management for the Nonfinancial Manager is a basic course that will explain all aspects of a financial statement, outline the elements that must be included in an operational budget for a radiology practice and explain the "financial health" of the practice and compare it to other similar sized radiology practices.

Practice-Hospital Integration Model Case Studies will outline ways some practices are integrating and bringing greater value to their hospital partners, cite several examples where practices might start to integrate, and demonstrate an understanding of what will be required for private practices to compete in a value-based medical environment

Register today.

Radiology Summit
May 4-7, 2014
The Westin Charlotte
Charlotte, N.C.

vRad Education Scholarship deadlines extended to this Friday
If you are a current member of RBMA, have not attended an RBMA meeting in three years, and can complete an application, you are eligible to apply for a scholarship graciously sponsored by Virtual Radiologic (vRad).

The vRad Education Scholarship provides the recipient with $1,500 to cover the cost of registration, travel and hotel.

Virtual Radiologic (vRad), a technology-enabled national radiology practice, partnered with the Radiology Business Management Association (RBMA) to provide RBMA members additional educational opportunities within the field of radiology.

This is your chance to attend the RBMA Radiology Summit and receive a 100 percent plus return on your investment! It’s a no-brainer.

The deadline to apply for a scholarship has been extended to March 14.

To apply for the vRad Education Scholarship click here.More

RBMA Quest Awards winners announced
The 9th annual Quest Awards Ceremony was held yesterday at RBMA's Building Better Radiology Marketing Programs in Long Beach, Calif.

The RBMA Quest Awards recognize those individuals who have excelled in their marketing efforts. Awards are given in seven categories: advertising, website design, patient marketing, physician marketing, cause-related marketing, ideas that wow and people's choice. Each category is recognized at three levels — gold, silver and bronze.

Last night's ceremony followed the last session of the day and was once again hosted by Kim Longeteig of Ali'i Marketing & Design. Kim's opening dialogue included a visual tour of California on a quest to find the best of the best talent. Audience interaction was encouraged through participating in fun games and being awarded prizes between announcing the Quest Awards winners.

The following winners were announced:


Advertising Patient Marketing Programs Physician Marketing Programs Cause-Related Marketing Ideas That WOW! People's Choice More

Did you mean to let your RBMA membership lapse?
If you haven't yet renewed your membership, your RBMA member benefits were discontinued as of Feb. 28, 2014. This means you no longer may participate on RBMA Forums or receive the RBMA Bulletin, or attend the Radiology Summit at a discounted rate.

RBMA would like to offer one more chance to renew your membership. Renew your membership in March and we will waive the $50 enrollment fee usually required to reinstate your membership.

Please contact membership@rbma.org to request a duplicate renewal invoice and to stay with your radiology business community!More

RBMA Congressional update: President's budget would lessen self-referral
The President released his proposed budget for fiscal year 2015. The proposed budget includes the following provisions of interest to the medical imaging community:

While this proposal will not be considered by Congress or become law, it provides insight into the administration's priorities and positions. RBMA's Health Care and Congressional Update, created in collaboration with Washington, D.C., government affairs firm Roberti + White, describes recent developments in Congress along with progress on bills RBMA is tracking.More

Choices, mandates, and decisions in the age of meaningful use
Radiology Business Journal
The 2014 technology-acquisition roadmap looks a lot like the map from last year, which is to say that it resembles a bare-bones diagram that often fails to show road closures and detours. Many radiology directors in hospitals and private practices have nonetheless navigated the IT/workflow roadblocks, realizing that many of the hurdles have come courtesy of meaningful use.More

Structure is eliminating errors and protecting payment
Health Imaging
The radiology report is the heart of what radiologists do and the value they hold to referrers and patients. Despite this essential role, radiologists put millions of dollars in reimbursement at risk each year, as well as open themselves up for potential embarrassment, by allowing errors to slip into their reporting or forgetting key pieces. More

Rule-making process has begun for Stage 3 of meaningful use
By Pamela Lewis Dolan
Despite Stage 3 of the meaningful use incentive program being delayed until 2017, rule-making for the program is under way. And the Meaningful Use Workgroup of the Health IT Policy Committee, which advises federal officials on the program, recently released its first set of draft recommendations. More

Aris Teleradiology renews service agreement with PRC Medical
Aris Teleradiology
Aris Teleradiology announced the renewal of an exclusive billing services agreement with PRC Medical. Aris Teleradiology provides full-service radiology solutions to hospitals and radiology groups for all subspecialties, 24/7/365 and is the provider with the most critical radiologist standards for hiring, performance management, peer review and customer communications.More

Technology advances medical imaging
Diagnostic Imaging (registration required)
The Medical Imaging and Technology Alliance announced a new campaign aimed at highlighting groundbreaking innovation in medical imaging technologies and the impact of these advances on patient care and healthcare delivery. Imaging has transformed patient care, and thus the practice of medicine, by improving diagnosis and treatment and avoiding unnecessary procedures, which in turn lowers costs, Gail Rodriguez, executive director of MITA, said in a release. More

Multimodality vendors launch scanners at ECR 2014
Aunt Minnie (registration required)
In the past, ECR languished in the shadow of Chicago's RSNA show when it came to new product introductions. But ECR is slowly coming into its own, as indicated by new product launches from the major multimodality companies at this week's congress. Siemens Healthcare, GE Healthcare, Philips Healthcare, and Toshiba Medical Systems are all giving ECR 2014 attendees a look at new technology on the conference exhibit floor. More

Obesity takes heavy toll on medical costs
Cardiovascular Business
Medical costs were 22 percent higher for overweight patients who presented at an emergency department with chest complaints compared with normal weight patients, and 41 percent higher for morbidly obese patients, researchers reported online March 4 in Circulation: Cardiovascular Quality and Outcomes. The findings also hinted at possible unnecessary imaging in the morbidly obese.More

Electronic health records: A hard pill to swallow for some doctors
Star Tribune
Justine Mrosak entered the exam room, laptop in hand, and began interviewing her patient about his shoulder injury, systematically checking off questions and entering medical data on the computer. At Entira Family Clinics, where the third-year medical student was making her rounds last week, the computer has become an extension of the doctor's arm, as essential to patient care as the stethoscope.More