April 19, 2011

Reserve your hotel room for the RBMA Radiology Summit by May 4
RBMA has reserved a limited number of rooms at special pricing at the conference hotel at each classification:

Standard Room — $199 single/double occupancy
Deluxe Room — $219 single/double occupancy
Executive Room — $249 single/double occupancy

here for a description of each classification.

In order to reserve your room, your registration must be processed with an approved payment. Once your registration has been processed, a letter will be emailed to you within five business days. It will contain a code with which to reserve your hotel room at the special RBMA rate until May 4, 2011 (based on availability).

Don’t delay, click here to register today for the Radiology Summit!

2011 Radiology Summit
June 5-8, 2011
Hilton New Orleans Riverside
2 Poydras St.
New Orleans, La.

RBMA Executive Education Program is open for registration
RBMA is presenting the second advanced level education program for seasoned, high-level radiology business professionals. Join your colleagues this summer for an intense and enlightening learning experience.

Executive Education Program
July 21-23, 2011
Fairmont Scottsdale
7575 East Princess Drive
Scottsdale, Ariz.

here for details.More

Annual meeting notification and electronic vote
The Annual Meeting of Members of the Radiology Business Management Association will be held at Hilton New Orleans Riverside, New Orleans on Tuesday, June 7 at approximately 8 a.m. RBMA's Bylaws, Article IV, Section 3 require notification not more than 60 and not less than five days prior to the date of such meeting.

A feature of previous Annual Members' Meetings has been the election of the Slate of Candidates for the RBMA Board of Directors. Recent changes in the Illinois not-for-profit statute, RBMA's state of incorporation, and to RBMA's Bylaws permit the election to be conducted electronically.

Only Active (Voting) Members may vote on the Slate of Candidates which consists of nominees for four Regional Director and four Director-At-Large positions. All active members should have received the link for the electronic ballot. If you have not received it send a message to
vote2011@rbma.org. Ballots are due April 29.

The results of the election will be announced at the 2011 Annual Members' Meeting and the new Directors will take office immediately upon the conclusion of the meeting.

Click here to review the candidates.More

FREE audio conference — open to all RBMA members
Join Keith Chew, MHA, CMPE, and Thomas W. Greeson, JD, as they present a FREE audio conference for RBMA members on:

Radiation Safety Oversight for Ambulatory Surgery Centers: What You Need to Know
April 20, 2011
1–1:30 p.m. ET

Imaging and radiology services are considered an essential function of ambulatory surgery centers, and require compliance with government regulations regarding radiation oversight. What are the details of these regulations? How can you ensure that you are compliant with them? All this and more will be discussed during this audio conference. There will be time for Q&A with the presenter after the presentation.

here for details.More

Marketing Mondays
Visit RBMA's Facebook page on Mondays to see your marketing challenge posted on the wall and answered by a radiology marketing specialist!

The question posted yesterday was:

As a new business what is the best marketing strategy to penetrate the market besides trying to differentiate your business?

Visit the
RBMA Facebook page to find out how marketing experts Susan Lucas Collins, Kim Longeteig and Katie Robbins and your colleagues answered this question!More

Calendar of events
Click here for this week's calendar of events.More

Question of the week
How does your radiology practice compensate physicians other than the group president who participate on committees or perform administrative tasks? Click here to take the poll.

Click here to see the results from the last Hot Topics poll: What percentage of radiology studies does your practice over-read as part of its quality assurance program?

Click here for the Radiology Hot Topics archives.More

Chilean medical center chooses RamSoft Gateway Mammo Viewer
RamSoft, a leader in RIS, PACS, Teleradiology and Gateway Routing and Viewing solutions, announces that Fundación Médica San Cristobal in Santiago, Chile chose a Gateway Mammo Viewer to streamline their digital mammography reads and improve their workflow.More

Merge leads $1 billion stimulus funding opportunity for radiologists
Merge Healthcare
Merge Healthcare Incorporated, a global corporation dedicated to health IT interoperability solutions, announced that Regional Medical Imaging, a full-service imaging organization based in Flint, Mich., has selected Merge for its imaging interoperability and Meaningful Use needs.More

Radia Inc., PS outsources medical billing to Zotec Partners' expert team
Zotec Partners
Zotec Partners, an industry leader in medical billing, practice management and Radiology Information Systems software and services, announces that Radia Inc., PS, out of Everett, Wash., has signed a five-year contract with the company to manage its accounts receivable.More

Diagnostic imaging industry pushing back
Politico Pro (subscription required)
The imaging lobby is crying "uncle" when it comes to further cuts to diagnostic imaging services. The industry is pushing back against recommendations issued by a government advisory panel last week that would cut Medicare reimbursement for doctors who refer patients to have diagnostic scans on equipment they own themselves. Congress would have to approve the recommendations for them to go into effect.

Another recommendation made by the Medicare Payment Advisory Commission asks Congress to require that CMS install "prior authorization" for certain doctors who order lots of scans. A coalition of imaging groups has countered with a proposal to implement "clinical decision support tools" that it says reduce costs and increase efficiency .More

Imaging coalition campaigns against cuts
CQ HealthBeat
A coalition of companies that use, make or sell electronic tools to help physicians decide when to use imaging services fought back against a recommendation that some doctors be required to get prior authorization for such services as CT scans.

The Medicare Payment Advisory Commission agreed April 7 to recommend that Congress direct the Health and Human Services secretary to require doctors to get prior approval from Medicare officials for imaging if they have ordered "substantially" more advanced services, such as magnetic resonance imaging and CT scans, than other physicians. The idea is to deter physicians from continuing to routinely order more imaging scans than normal. More

Researchers eye antioxidant pill to protect against radiation damage
Diagnostic Imaging
As the radiology community focuses on lowering the dose of medical imaging scans, some researchers are eyeing a pill that would protect against radiation damage. The push for using an antioxidant formula to reduce DNA damage from imaging when taken before exposure has emerged.More

Revamping a radiology practice's revenue cycle management
Diagnostic Imaging
Of course you'd rather be seeing patients than worrying about your practice's revenue cycle management. But with reclining reimbursements and coding changes, it has become even more necessary to focus on the financials.More

Turning medical imaging into a research tool
Laboratory Equipment
The idea of probing the body's interior with radiation stretches back to experiments with X-rays in the 1800s, but more than a century later, images taken with radiological scans still are not considered reliable enough to, for example, serve as the sole indicator of the efficacy of a cancer treatment.More

Radiology: Structured reporting — the way of the future
Image interpretation is best left to radiologists, who should consider itemized reporting and standardized language to produce clear and unequivocal reports, according to the COVER and ROVER survey results, published in the April edition of Radiology. More

Fat injection for breast enlargement may hinder mammogram
Breast augmentation involving injections of fat taken from other parts of the body is an increasingly popular alternative to breast implants and traditional lifts. But there are new concerns that the procedure may interfere with mammogram readings.More

JACR: Collaboration boosts MRI image quality
Health Imaging & IT
A best practices education program targeted to technologists, radiologists and physicists produced significant improvements in MRI image quality and protocols, according to a column in the April edition of the Journal of the American College of Radiology.More

A nonradiologist perspective on using ultrasound by treating physicians
Diagnostic Imaging
When Diagnostic Imaging published a story on the use of point-of-care ultrasound by nonradiologists, some physicians took issue with comments that questioned the training, quality assurance, and ultrasound knowledge of those outside the radiology profession.More

AJR: Commoditization — is the end in sight?
Health & Imaging
Radiologists might have brought the commoditization of radiology upon themselves, but the competition that has fueled the phenomenon could also be the approach that decapitates it. Competition could reverse the trend toward commoditization and buttress quality, argued a Masters of Radiology panel in the April issue of the American Journal of Roentgenology.More

7 steps to meaningful use
Despite a host of uncertainties surrounding meaningful use, a pair of experts recommended that radiologists develop and implement a meaningful use certification plan and offered practical strategies to reach that goal, in a commentary published in the April issue of Journal of American College of Radiology. More