May. 13, 2014

Question of the week
How do you survey your patients regarding your billing function's customer service? Click here to take the poll.

Click here to see the results from the last Hot Topics poll: How do you publish time-of-service pricing for self-pay patients?

Click here to access the Radiology Hot Topics archives.More

Member benefit: Member Directory
All RBMA members have access to an online member directory where you can locate colleagues and their contact information. This useful tool features a dynamic search capability which allows you to search by last name, first name, company, city or state (or any combination of those filters). The online member directory is password protected, so your information is safe and only viewable by other RBMA members.

Looking for someone you connected with at Radiology Summit in Charlotte? Search for them in our member directory and send them an email!

Only those members who have opted to appear in the directory will be displayed. To opt out of appearing in the online member directory, adjust your preferences in your profile.More

RBMA announces 2014-2015 Board of Directors
On Tuesday, May 6, the 2014-2015 RBMA Board of Directors were sworn into office. The following volunteers will be leading RBMA for the next year:

2014-2015 Officers of the RBMA Board of Directors
President: Keith Chew, CMPE
President-Elect: Suzanne Taylor, FRBMA
Immediate Past President: Wendy Lomers, CPA, MBA
Secretary: Kim Longeteig, FRBMA
Treasurer: James Hamilton
Parliamentarian: Fred Downs

Regional Directors (2014-2016)
Eastern Director: Worth Saunders , MHA, FACHE, FRBMA
Southern Director: Fred Downs
Midwestern Director: Charles McRae
Western Director: David Monaghan

Directors-at-Large (2014-2016)
James Hamilton
Sarah Mountford
Suzanne Taylor, FRBMA
Chad WigginsMore

There is still time to register for the RBMA eSeminar: Getting With the Meaningful Use Program
Presented by Ellis Keitt, administrator at Radiology Associates of Corpus Christi, and Merge Healthcare, this webinar will examine commonly held misconceptions about MU, explain why and how radiology practices can benefit from MU, and share best practices for meeting MU requirements, as evidenced by Radiology Associates' experience in successfully traveling the MU path.

Getting With the Meaningful Use Program
Thursday, May 15
2-3 p.m. ET

This webinar is complimentary to RBMA members but you must register to obtain the login information.More

Corporate members! Update your Buyers Guide listing!
All RBMA corporate members who provide a product or service to radiology practices may be listed in the July/August 2014 Buyers Guide issue of the RBMA Bulletin FREE. This issue will include informative articles on technology, plus the added value of listing industry vendors.

The issue will be mailed to over 2,100 RBMA members who will keep it on their shelf for future reference or pass it along to other decision makers.

The deadline to update your company profile and category listings is May 15.

Any corporate member can update their company record by editing their company profile here and updating the last two tabs, "Corporate Listing" and "Buyers Guide Listing."

Contact membership@rbma.org with any questions.More

Practice Leadership Team Bundle
Treat your physician to a free trial of RBMA membership!

Any administrator or practice manager member in good standing with RBMA, that is also a Primary (ACT) member, can add up to two physicians to their "Practice Leadership Team" membership for free in 2014. The physician memberships will renew in 2015 for a discounted rate of $150 (each).

Physician members will receive all of their benefits electronically. Use this form to add your two complimentary physician members for 2014!

Only one Practice Leadership Team Bundle per practice. This promotion is only good for physicians who are not currently members of RBMA. We will not issue refunds for any current physician members. If you would like to take advantage of this discounted membership bundle in 2015, please contact Membership Manager Jessica Struve.More

Register for the 2014 ACR-RBMA Forum
Register to attend the sixth annual ACR-RBMA Forum to be held Oct. 17-18 at the W Seattle in Seattle, Wash. Administrators are encouraged to attend with their physicians to learn the clinical protocols and business management strategies that will transform a practice and guide a leadership team to success in today's evolving healthcare environment. Register here.More

More people insured, but issues remain
Imaging Biz
New data indicate that even though the number of adults in the United States who lack health insurance has dropped to its lowest rate since 2008, the new health law still lacks consumer approval. A Gallup Poll reported that the U.S. uninsured rate has fallen to 13 percent as of April 2014, down from its peak of 18 percent in 2013.More

The I's of transformational leadership
Diagnostic Imaging (registration required)
There are numerous leadership styles that are practiced today by those serving in management positions. There is transactional, servant and transformational leadership styles. As a general rule, people utilize a combination of leadership styles throughout their day. More

Dose is becoming a reimbursement issue
Mixed news for radiology billing managers: the House and Senate have passed the "Protecting Access to Medicare Act of 2014," which, among other provisions, delays the 24 percent Medicare reimbursement cut for another year, replacing it with a 0.5 percent increase. More

Beyond the marketing department
One of the biggest challenges faced by radiology practice marketers is engaging the rest of their businesses in their efforts.More

Rethinking marketing strategy: The hospital as customer
Full-blown marketing/communications strategies are necessary so we no longer see strong groups ousted because they failed in the care and feeding of a critical business relationship.More

The art and science of rebranding
Change is very important. In order to remain competitive, radiology groups/imaging centers will encounter a time that rebranding is required. Whether the purpose is to enhance their identity with one that communicates forward thinking; highlight a change in business direction where the current identity no longer represents the service offerings; or create a launch pad the practice needs to reenter the market as a competitive player, revamping your business image requires shifting your thinking, and being ready, willing and able to engage your team in the process of rebranding.More

Physician-owned private radiology practice in Arizona chooses McKesson
Desert Valley Radiology, PLC, a physician-owned private practice with six locations in the Phoenix area, has partnered with McKesson Business Performance Services for revenue cycle management and assistance with regulatory compliance, including mandated quality reporting.More

5 must-track metrics for practice profitability
By Sasha Viasasha
Today's healthcare landscape is complex and constantly changing. Collecting data is essential for analyzing practice revenue and determining what changes can be made to increase profitability. The secret is to collect the right data to successfully determine what needs to be changed. Here are five key metrics practices should follow to achieve financial success.More

How to broach out-of-pocket costs with patients
Cardiovascular Business
Physicians should take the pulse on a patient's financial health as well as medical needs when making care decisions, two physicians proposed in a viewpoint published online April 21 in JAMA. They offered tips to make the process easier. "In our view, physicians have an ethical duty, at a minimum, to discuss out-of-pocket costs with patients in the same way that they would discuss the adverse effects of a treatment," wrote Kevin R. Riggs, MD, of Johns Hopkins University School of Medicine and Peter A. Ubel, MD, of Duke University School of Medicine.More

Imaging lands high on list of low-value procedures
Aunt Minnie (registration required)
A new list of 26 low-value medical procedures published in JAMA Internal Medicine includes a dozen imaging exams. The exams — defined as procedures that cost a lot of money without yielding significant benefits — could be costing Medicare as much as $8.5 billion a year, according to the authors. Services defined as low-value, while constituting less than 3 percent of Medicare spending, affect nearly half of the program's beneficiaries in a given year.More

How to improve your medical practice by focusing on the negative
Diagnostic Imaging (registration required)
Historically, healthcare marketing has always embraced traditional branding aesthetics: accentuate the positive, never mention or attack the competition. The dynamics of both marketing and healthcare are changing, and some health systems and practices that are looking to distinguish themselves in crowded markets may want to consider more modern branding strategies for inspiration.More