Aug. 6, 2013

Question of the week
Is your practice participating in an Accountable Care Organization (ACO)?
Click here to take the poll.

Click here to see the results from the last Hot Topics poll: How does your practice handle self-pay patient billing and collections?

Click here to access the Hot Topics archives.More

RBMA member benefit: Radiology Hot Topics poll
Radiology Hot Topics is a biweekly poll that is disseminated to the membership through the RBMA RadCast and the RBMA website. Each online poll consists of one question on a topic of general interest; respondents are directed to current results when they submit their response. Final results, including a written analysis, are posted on the RBMA website in PDF format.

If you have a question you would like to ask the RBMA membership, email your submission to RBMA's research associate, Cynthia Vervena, at cynthia.vervena@rbma.org. Each submission should be one question with closed-ended, single- or multiple-choice response options.More

Treat your physician to a free trial of RBMA membership!
RBMA is happy to announce its new Practice Leadership Team membership. Any administrator or practice manager member in good standing with RBMA, who is also a Primary (ACT) member, can add up to two physicians to their "Practice Leadership Team" membership for free in 2013. The three memberships will renew in 2014 for a discounted rate of $660.

Physician members will receive all of their benefits electronically. For more information on the benefits of membership, please visit our website.

Ready to get started? Use this form to add your two complimentary physician members for 2013! More than two physicians? Additional physician memberships within the team are available for $260 annually (will prorate at one-fourth year, one-half year and three-fourths year mark), with an initial one-time $50 enrollment charge. If you have additional physicians you would like to enroll, please contact RBMA membership manager Jessica Struve .

Only one Practice Leadership Team Bundle per practice. This promotion is only good for physicians who are not currently members of RBMA. We will not issue refunds for any current physician members. If you would like to take advantage of this discounted membership bundle in 2014, please contact membership manager Jessica Struve .More

Register to attend the RBMA Fall Educational Conference at the discounted rate
Save on your registration for the Fall Educational Conference by registering to attend by Aug. 16. The price will increase after Aug. 16 and further increase if you wait to register onsite.

Don't delay, register to attend today!

RBMA Fall Educational Conference
Sept. 8-11
Seaport Hotel and Seaport World Trade Center
Boston, Mass.

Click here for details.More

Bring your radiologist to the ACR-RBMA Forum and save!
Attend the ACR-RBMA Forum as a team and save more than $300 in registration fees. The registration deadline for the meeting is Aug. 30. After Aug. 30, the price will increase by $100 for onsite registration.

Register to attend today!

ACR-RBMA Forum: New Strategies for
Business and Clinical Leaders in Radiology

Sept. 7-8
Seaport World Trade Center
Boston, Mass.

Click here for details.More

Register for the next Radiology Certified Coder® exam by Aug. 12
The demand for Radiology Certified Coders (RCC®) is greater than ever. As the deadline for ICD-10 implementation approaches more and more practices are realizing the importance of hiring coders who have excelled in the field and have passed the radiology coding certification exam.

The next exam will be administered Sept. 16-20 at various test locations throughout the country. Applications must be in the RCCB office no later than Aug. 12.

Create personal achievement and success for your practice by investing in the Radiology Coding Certification program.

Visit http://rccb.org/ for more information and details.More

Interventional Radiology Coding Course package deal available
RBMA has arranged a cost efficient and convenient meeting package for all attendees. RBMA will be your one-stop shop for registering for this program and making your hotel reservations! In order to take advantage of the special package rates you must register for the Interventional Radiology Coding Course by Sept. 13. In addition to your conference registration fee your special package price includes:

Interventional Radiology Coding Course
Oct. 17-18
American Airlines Training & Conference Center
Fort Worth, Texas

Click here for details.More

Is your workplace social media savvy?
Think that social media in the workplace is a fad? Well, think again. And check out this YouTube video (based on the book Socialnomics by Erik Qualman). It makes the case that social media is pervasive and here to stay.More

What does DOMA's (partial) demise mean for your benefit plans?
On June 26, the U.S. Supreme Court announced its decision in United States v. Windsor, declaring unconstitutional Section 3 of the Defense of Marriage Act (DOMA) which defines "marriage" for purposes of all federal laws as the marriage between one man and one woman. As a result, for purposes of federal law, including the Internal Revenue Code and ERISA, a same-sex couple who are legally married under state law must be treated as married for federal purposes.More

Willing to lead?
Health Imaging
By Evan Godt: As the AHRA annual meeting in Minneapolis came to a close, the radiology administrators in attendance returned home, hopefully having learned some valuable lessons about dose reduction, patient engagement or any of the other myriad topics discussed at the conference.More

Trends and issues in JVs between health systems and imaging center companies
Imaging Biz
Consistent with the observed trends affecting our national health-care market, the diagnostic-imaging industry has been acutely affected by the forces of consolidation. The number of transactions involving diagnostic-imaging centers has grown consistently over the past five years. More

Negotiating successful payment arrangements: 4 easy steps to succeed
By Jan Keller
Wouldn't it be nice if every payment arrangement interaction between your office and your patients went smoothly, with no awkwardness or misunderstandings? The bottom line is, you can make that happen. "Perfect" payment arrangements are possible if you follow four easy steps.More

Calendar of events
Click here for this week's RBMA calendar of events.More

Zotec Partners takes over billing for growing national imaging center chain
Zotec Partners
Zotec Partners, an industry leading provider of specialized medical billing and practice management services, has taken over billing operations for Scottsdale, Ariz.-based SimonMed Imaging, Inc., a specialized outpatient physician imaging provider.More

How to create a strategic marketing plan to drive growth
Diagnostic Imaging (registration required)
As the landscape of medical imaging changes and the future looks uncertain, there is at least one piece of the puzzle that radiology facilities can and should control: strategic marketing. "You can absolutely impact your referral value, and you can increase your market share by having a strategic marketing plan," said Nicole Faucher, vice president of sales and marketing at MedQuest Associates, speaking at the AHRA 2013 annual meeting.More

Back to the future: Can a 'new capitation' save radiology?
Aunt Minnie (registration required)
In an opinion published July 15 in the Journal of the American College of Radiology, Dr. Michael Brant-Zawadzki of Hoag Memorial Hospital Presbyterian in Newport Beach, Calif., and Dr. Richard Afable of Covenant Health Network in Irvine, Calif., suggest a population health management model that harkens back to capitation proposals that were the centerpiece of healthcare reform in the 1990s — but with a twist.More

Legal and regulatory implications of attaining meaningful use
Imaging Biz
The federal meaningful-use program has, at last estimate, garnered the participation of 4,500 radiology professionals, and incentive payments of nearly $1.5 billion are still on the table for eligible diagnostic-imaging professionals. Groups that begin the attestation process by Oct. 3 can receive up to $39,000 per eligible provider, and as adoption grows among their referring-physician bases, more and more radiology practices are expected to participate.More

The sleeper in healthcare payment reform
The New York Times
In late June, news organizations reported on a practical application in the United States of "reference pricing" for hospital care. The concept has been well known for decades to health policy wonks and already applied to prescription drugs in many other countries, but it is still novel in the United States. In the arsenal now being assembled on the payment side of healthcare to address rising costs, reference pricing may well turn out to be the sleeper.More

Despite EHRs, patient ID problems persist
HealthLeaders Media
The change from fee-for-service to coordinated care is challenging providers to solve a longstanding need to identify patients more precisely to avoid waste, fraud and substandard care. For years, the healthcare industry has recognized the problem of errors related to improper patient identification. If you were to think that moving to electronic health records would eliminate mistaken identity in medicine, you would be, well, mistaken.More