Aug. 12, 2014

RBMA is heading to Seattle — the second coolest city in America*
Join RBMA this fall and experience Seattle — a city with an abundance of outdoor attractions as well as a preponderance of farmers markets, breweries and local restaurants per capita. The new Fall Educational Conference will incorporate a sense of Seattle when the Pike Place Market Fishmongers take the stage as well as deliver a plethora of information on current industry trends and challenges.

Don't miss the chance to visit a very cool city and experience a very cool conference!

Register to attend today.

2014 Fall Educational Conference
Oct. 19-21
Westin Seattle
Seattle, Wash.

*according to a recent survey by Forbes MagazineMore

Win a free Fall Educational Conference registration
Take a few minutes to update your RBMA profile by Aug. 31 and we will enter your name into a drawing to win a free conference registration ($760 value).

By keeping your profile current, we can keep you up to date on RBMA activities and bring you the right information at the right time.

If you updated your profile after completing the 2014 Annual Members Assessment survey this summer, you are already entered to win.

Rules: Promotion is for RBMA members only. Members must completely fill out any incomplete fields (except changing username/password) in order to qualify. Any new members joining in August who update their profile online will also be entered to win. RBMA corporate members only need to update their personal profile (not Company Profile or Buyers Guide) in order to qualify. The lucky winner will be drawn by Sept. 5 and notified via email.

Edit your profile now to enter! Contact membership@rbma.org if you have any questions or concerns.More

Spend even more time in the second coolest city in America by attending the ACR-RBMA Forum
Arrive in Seattle a couple of days early and attend the ACR-RBMA Forum at the W Hotel on Friday, Oct. 17, and half day on Saturday, Oct. 18. Spend Saturday afternoon and evening exploring Seattle before the RBMA Fall Educational Conference begins on Sunday, Oct. 19.

Register to attend!

Oct. 17-18
W Seattle Hotel
Seattle, Wash.

Three days left to submit your compensation data to DataMAXX 2.0
DataMAXX 2.0 is collecting compensation information for administrative, managerial, front and back office, clinical support, non-physician clinical and physician positions. Find out how much you are worth by contributing your compensation data to access FREE basic reporting.

Become a DataMAXX subscriber and start taking steps toward practice improvement today.

Click here to get started.More

Three days left to complete the RBMA miniSurvey: Technical Component Costs
In its proposed rule for the CY 2015 Medicare Physician Fee Schedule, the Centers for Medicare & Medicaid Services sought information on technical component costs for non-physician malpractice premiums and equipment maintenance by modality. RBMA would like to respond to CMS' request for information and asks for your help.

Please complete the survey if you are employed by an imaging center or IDTF that is paid under the MPFS. The survey does not apply to professional component-only practices or to joint ventures that are paid under the Hospital Outpatient Prospective Payment System.

The survey is anonymous, and confidentiality of your response is assured. Only aggregated results will be reported.

Please click here to access the questionnaire. The mini-Survey will be open for participation through Aug. 15.More

Deadline Friday! Apply now for the vRad Education Scholarship to FEC
Two scholarships remain for the 2014 Fall Educational Conference in Seattle, Oct. 19-21! The $1,500 scholarships completely cover your conference registration and the remaining balance is put toward your hotel accommodations and travel expenses!

Applications are due this Friday, Aug. 15.

For more information on criteria or to apply, please visit www.rbma.org/vrad.

Virtual Radiologic is a technology-enabled national radiology practice working in partnership with local radiologists and hospitals to optimize radiology's pivotal role in patient care. vRad's more than 350 radiologists serve 2,700-plus facilities, reading 7 million studies annually. For more information, visit www.vrad.com.More

Maintaining a marketing budget in today's radiology practice environment
One of the first places physicians tend to look to cut costs is the marketing department. Find out what you can do to make sure your marketing budget stays intact.More

Optimizing your website for on-the-go users
Mobile usage is increasing at staggering rates. Find out how to optimize your website to accommodate mobile users.More

Radiology marketing: Using referral metrics to drive business
In this audio recording from RBMA's 2014 Building Better Radiology Marketing Programs, Erik Wagner will dive deeper into various marketing metrics in order to correlate dollars spent with measurable results. Download handouts here.More

Michigan-based Omnirad enters into new billing agreement with Zotec Partners
Zotec Partners
Zotec Partners, an industry-leading provider of radiology billing and practice management services, announces an exclusive billing partnership with Omnirad in Mount Clemens, Mich. Omnirad is a radiology practice with 12 board-certified radiologists on staff who provide high-quality imaging services including pediatric radiology, diagnostic imaging, nuclear medicine and interventional radiology.More

An aging America: The future of healthcare depends on telehealth
By Karen R. Thomas
As a country, we are living longer and in greater numbers. The number of people over the age of 65 in America is predicted to rise to nearly 80 million by 2040, according to the Administration on Aging. When that happens, there will be more people living in our country who are over the age of 65 than at any point before in history, a fact that has many wondering if the U.S. healthcare system will have the resources, systems and integration to care for such a substantial older adult population.More

Transitioning to value-based care: What will imaging's role be?
Imaging Biz
Preparing for the paradigm shift to value-based care remains a topic of intense focus and discussion while the concept continues to be defined in a meaningful way, according to Cindy Hardin, executive director, Infrastructure Product Management in imaging and workflow solutions at McKesson. "Organizations are working to understand the effects and prepare for the changes," she says.More

Steering patients to low-cost providers triggers MRI price cuts
Health Imaging
Steering patients away from hospitals to lower-cost MRI facilities decreased costs by 18.7 percent and triggered provider price cuts, according to a recent study of price transparency efforts. Authors Sze-jung Wu, PhD, a senior research analyst at HealthCore, and colleagues wrote that costs were reduced by $220 per MRI by encouraging patients through phone calls to use low-cost non-hospital facilities instead of hospitals. More

How to make the most of your medical practice's patient portal
Diagnostic Imaging (registration required)
With so many challenges facing practices, from declining reimbursement to reform initiatives to the meaningful use incentive program, it's understandable that many of you are hesitant to implement a patient portal. But practices that have taken the plunge say the time and money spent implementing the new technology leads to big payoffs — and quickly.More

Growing trend: Hospitals post procedure prices online
Time Warner Cable News
It's a trend that's been growing across the country. Hospitals listing prices for procedures on their websites. Some states are even mandating it. While New York isn't one of them, a handful of hospitals across the state are making their prices public. "We started this process in the fall of last year, so it's about a nine month probably start to finish project. We did a lot of research," said Kelli Harris, the chief financial officer for Crouse Hospital.More

EHR adoption slow, information exchange lagging
HealthLeaders Media
Thousands of hospitals and physicians in small office practices will be left out of meaningful use incentive payments, and may eventually be financially penalized, unless they speed up adoption of electronic health records systems to satisfy meaningful use 2 requirements, analysis indicates. The findings of two papers published in Health Affairs are based on survey data showing how many providers have the essential system components required to obtain financial incentives and avoid penalties under the Health Information Technology for Economic and Clinical Health Act of 2009.More