Oct. 9, 2012

Question of the week
How long does it typically take a patient from time of arrival at your facility 1) to check in and 2) to begin the imaging study?
Click here to take the poll.

Click here to see the results from the last Hot Topics poll:
For 2012 year-to-date, in what range does your adjusted (net) collection percentage fall? More

Fall Educational Conference LIVE on Facebook
Follow the RBMA 2012 Fall Educational Conference highlights as they happen on RBMA's Facebook page. Access the page directly here.

Become a fan of RBMA and respond to postings, friend other RBMA members and associates and keep abreast of RBMA happenings and events!More

Nine days left to join RBMA and get 15 months of membership for the price of 12
Encourage your colleagues to join RBMA and receive three months FREE. In addition, new Active and Second members will qualify to receive the RBMA Briefcase — a brief sample of RBMA benefits to use immediately.

What's in it for you? If you refer a member, you are eligible for rewards under our Member-Get-A-Member Program.

Click here or forward this link to a friend!More

vRad education scholarship applications now being accepted for 2013 programs
Virtual Radiologic (vRad) has partnered with RBMA to offer several $1,500 scholarships per year. The recipients of this scholarship must not have attended an RBMA meeting in the last five years. Applications are now being accepted to use toward 2013 programs.

The first scholarship of 2013 will be awarded to an RBMA member who wishes to attend the Coding Academy Course, Jan. 24-25, 2013, at the Radisson Hotel Reagan National Airport in Arlington, Va. The deadline to submit an application for this program is Dec. 14, 2012.

The deadline to apply for a scholarship for RBMA's Building Better Marketing Programs, March 10-12, 2013, at The Westin Riverwalk in San Antonio, Texas, is Feb. 1, 2013.

Click here to access the application.More

Member-Get-A-Member — Get a Kindle Fire
RBMA counts on our members to help our community of radiology business professionals to grow every year. And the best way to do that is to actively participate in RBMA's Member-Get-A-Member Campaign to recruit new members. The more members you recruit, the bigger the prize.

In addition, anyone who recruits one or more new members will be entered into a quarterly drawing to win a Kindle Fire! The second quarterly drawing was held on Monday, Oct. 1, 2012, and the winner is Thomas C. Dickerson, CEO, Clinical Radiologists, S.C. in Quincy, Ill.

Congratulations, Mr. Dickerson, and thank you for participating in the program and for helping build RBMA.

Spread the word to your friends and colleagues about RBMA to win one or more prizes and be in the last quarterly drawing in 2012 for a Kindle Fire on Dec. 31, 2012.

Click here for details.

Don't forget — now is a great time to recruit new members as part of our 15 months for the price of 12 membership promo! New members that join now for 2013 get the remainder of 2012 for FREE! Refer your colleagues here for more information.More

Subscribe to RBMA forums
RBMA forums offer members an opportunity to discuss pertinent issues in a private community. RBMA is pleased to offer five focused forms on the following topics: Practice Management, Coding, Marketing, Hospital Practices and Payor Relations.

Join over 4,000 participants nationwide for real-time networking. Click here to subscribe today.More

The National Labor Relations Board strikes down overbroad social media policy
The National Labor Relations Board (NLRB) recently struck down a social media policy promulgated by Costco Wholesale Corporation (Costco) as violative of Section 8(a)(1) of the National Labor Relations Act (the Act), which makes it an unfair labor practice for an employer to interfere with, restrain or coerce employees in the exercise of their rights guaranteed by Section 7 of the Act (see 29 U.S.C. §157, §158).More

Physicians participating in ACOs may be more exclusive than they think
Before signing on with an accountable care organization (ACO), it is important for physicians to consider the impact on their ability (and the ability of other physicians in their medical practice) to participate in other ACOs.More

Estate and gift tax cliff is looming
Since 2010, under Federal estate and gift tax law, every individual has an exemption of $5.12 million, assuming he or she has not previously made taxable gifts. Given proper estate planning, this exemption means a couple could shield slightly more than $10 million from tax at death.More

Calendar of events
Click here for this week's RBMA calendar of events.More

GOP House leaders criticize, ask for halt to stage 2 MU
Aunt Minnie (registration required)
Republican leaders of the congressional committees in the U.S. House of Representatives overseeing health issues criticized the U.S. Department of Health and Human Services about stage 2 meaningful use criteria for the adoption of electronic records, and asked that incentive payments be suspended. More

5 tips for improving radiology billing and coding
Diagnostic Imaging (registration required)
For radiologists, the process of billing and coding is often viewed as cumbersome. It can be, at best, difficult to remain up to-date on all the regulations and individual payer changes — let alone understand them. Yet it's imperative for the practice to thrive. Even when radiologists outsource their billing responsibilities, it's still important for them to be aware of what they can do to aid in the processes and improve — or secure — financial outcomes.More

Raising the voices of radiology
Radiology Business Journal via ImagingBiz
Every business has its stressors, and certainly, the past year has been an economic challenge for many different industries. Radiology, however, seems to have endured more than its fair share of obstacles. Having struggled to adapt to the seemingly arbitrary reimbursement cuts of the DRA, which went into effect in 2007, outpatient radiology has now been hit with a far more significant reimbursement cut by CMS. More

OIG to investigate hospital payments in 2013
Health Leaders Media
Federal health investigators say they are launching 112 new investigations as part of their 2013 work plan, eight of which deal with programs authorized under the Patient Protection and Affordable Care Act. The 148-page Office of Inspector General Work Plan 2013, issued annually by the Office of Inspector General for the U.S. Department of Health & Human Services, highlights 25 projects.More

Mastering marketing
Imaging Economics
Radiologists are smart. Spending upward of a decade in the rigorous exam culture of college and medical school, doctors-to-be must have the right answers or find a new career. Nevertheless, doctors often stumble on a seemingly simple question: "What differentiates you from your competitors?" It's not a question that will make or break anyone's MCAT score. In fact, it's not even on the test. More

Insurers get ready for exchanges, but exchanges may not be ready
Kaiser Health News
The attraction of the 2010 health law for insurance companies is obvious: Millions of new customers and billions in new spending. Those dollars will flow through state exchanges, online marketplaces where customers can shop for insurance. "This is the largest expansion since the Medicare program in 1965," said Kelly A. Barnes, health industries leader for PricewaterhouseCoopers, an accounting and consulting firm.More