Oct. 29, 2013

Question of the week
Did your practice's manager receive a bonus this year, and how was the bonus determined?

Click here to take the poll.

Click here to see the results from the last Hot Topics poll: Who handles day-to-day and long-term management of your practice's corporate compliance program?

Click here to access the Hot Topics archives.More

RBMA member benefit: Scholarships
Each year, RBMA offers scholarships to assist members with attending RBMA educational programming. There are seven scholarships available for 2014:

The Bob Luther Emerging Leader Travel Scholarship was created to give RBMA members who are first time practice managers or those interested in becoming a practice manager a chance to experience the value of RBMA. The yearly scholarship recipient is awarded the opportunity to attend either the RBMA Radiology Summit or RBMA Fall Educational Conference. The application deadline for the 2014 scholarship is Feb. 28, 2014.

RBMA has also renewed its scholarship program with vRad for another year, offering six vRad Education Scholarships to RBMA programs in 2014! Applications are now being accepted on a rolling deadline basis until all available scholarships are awarded. Please submit your application by the following deadlines:

Conference Location Deadline
Building Better Radiology Marketing Programs Long Beach, Calif. Dec. 30, 2013
Radiology Summit Charlotte, N.C. Feb. 28, 2014
Fall Educational Conference Seattle, Wash. Aug. 15, 2014

Did you receive your membership renewal invoice?
By now, all primary members should have received a renewal invoice in the mail. If you have not received your invoice, please contact membership@rbma.org to request a duplicate.

Please note the only way to renew your membership is to complete and submit the invoice.

As a reminder, each invoice lists the primary account holder at the top, and all current additional and individual forum members below. You have the option of renewing, removing or changing each individual to a different member type. The back of the invoice explains our various member types and also allows you to add new members.

If you have already renewed your membership, thank you! We look forward to serving you for another exciting year.More

Increase traffic to your website
Being on the first page of Google can make or break your business. Search Engine Optimization (SEO) helps your website get more visitors by making your site more findable, trustworthy and relevant. Learn how to earn better rankings in search engines, and how to get your website in front of the right people at the right time when Aaron Brown and Kim Longeteig, FRBMA, present Search Engine Optimization: A Hands-On Workshop to Get More Traffic From Search Engines* at RBMA's upcoming Building Better Radiology Marketing Programs.

As a bonus you will get a free SEO evaluation!

This pre-conference seminar will take place on Sunday, May 9, 2014, from 1-5 p.m.

Register today.

Building Better Radiology Marketing Programs
March 9-11, 2014
The Renaissance Long Beach Hotel
Long Beach, Calif.

*Separate fee requiredMore

RBMA invites you to participate in the 2013 International Day of Radiology
The second annual International Day of Radiology — being celebrated on Nov. 8 — marks the 118th anniversary of Wilhelm Conrad Roentgen's discovery of the X-ray in 1895. RBMA is one of more than 85 medical societies in 40 countries participating in IDoR.

The International Day of Radiology is building greater awareness of the value that radiology research, diagnosis and treatment contribute to safe patient care, and better understanding of the vital role radiologists perform in healthcare delivery.

Please take advantage of the online promotional toolkit. These tools include a customizable logo, press release, ads and more for use in your communications efforts.

Remember to point your patients to RadiologyInfo.org , as the radiology information resource for patients.

Nov. 8 is the International Day of Radiology, but radiology makes a world of difference every day!

The International Day of Radiology is sponsored by the Radiological Society of North America, the American College of Radiology and the European Society of Radiology.More

Register for one of the last 2013 RLI webinars now!
Because of RBMA’s affiliation with the American College of Radiology's Radiology Leadership Institute (RLI), RBMA members are eligible to receive discounts on RLI courses. RBMA and RLI education programs serve the mutual interest of radiologists and radiology business professionals by offering:

Registration is open for any of the following final 2013 RLI webinar offerings.

Developing a New Revenue Stream
How Community and Academic Practices Can Prosper by Performing Clinical Research for the Pharmaceutical and Medical Device Industries
Wednesday, Nov. 6, 2013
Bruce J. Hillman, MD, FACR, and Donald Rosen, MD

Why Teaching & Research Matter
Thursday, Nov. 7, 2013
Bruce J. Hillman, MD, FACR

The Ties That Bind
Evaluate a contract between radiology practices and hospitals and identify various legal and policy trends impacting hospital-radiology practice relationships
Wednesday, Nov. 13, 2013
Brent J. Wagner, MD

Visit RLI.org to enroll in the RLI or learn more.More

Radiology seeks a foothold in a consolidating world
It's not a figment of your imagination: Radiology practices are getting larger via mergers/acquisitions. Hospitals are broadening their reach, using the same tactics, in their efforts to maintain regional influence. One example of this phenomenon, in the private-practice realm, is Charlotte Radiology in North Carolina.More

ICD-9 vs. ICD-10: What's the difference?
By Brooke Andrus
If you're a proponent of the old "if it ain't broke, don't fix it" mentality, you might be a little reluctant to buy into all of this ICD-10 business. After all, you use ICD-9 now, and that seems to be working just fine. So why rock the boat? More

Talking to patients about imaging costs
An increasing number of health insurance plans, including many of those offered on the new Affordable Care Act health insurance exchanges, come with high deductibles that can make advanced diagnostic imaging hard for some patients to afford, even with insurance. How practices approach speaking with referral sources and patients about cost is a complicated issue.More

IMAGINE Software named one of North Carolina's Top 100 companies
IMAGINE Software
IMAGINE Software, a leading provider of medical billing solutions, has been selected as one of the top 100 private companies in North Carolina by Grant Thornton LLP for its annual North Carolina 100® Awards.More

Fort Myers radiology group selects Zotec-MMP as its billing service provider
Zotec-MMP, the industry leader in radiology medical billing and practice management services, has been awarded an exclusive billing contract with Florida Radiology Consultants in Fort Myers, Fla.More

MBMS awarded billing and practice management services agreement in Virginia
MBMS is pleased to announce that it has been selected as the preferred billing and practice management services provider of one of Northern Virginia's premier radiology practices, Association of Alexandria Radiologists.More

Improve patient education to improve medical practice collections
Diagnostic Imaging (registration required)
Often patients misinterpret how, and how much, they will be billed for their visits. Take for example, the copay. When patients pay a copay at time of service, they sometimes believe this is all they will owe. So when they receive a bill in the mail a few weeks later, they complain. They call and say something like, "I was told I only had a $10 copay, and that's ALL I am paying!"More

Medicare Part B premiums won't go up in 2014
USA Today
The premiums for Medicare Part B will remain flat in 2014 and seniors have saved $8.3 billion on Part D prescriptions since the Affordable Care Act was enacted in 2010, the Department of Health and Human Services announced. Medicare Part B covers medically necessary services, as well as preventive services. Premiums for Medicare Part B will stay at $104.90 a month for 2014, the same as in 2013, according to the Center for Medicare Services. More

ICD-10-CM from an optimistic coder's perspective
By Elizabeth Morgenroth
In my discussions with coders in the past 18 months, I have found that each coder has a reaction to ICD-10-CM as unique as the person expressing it. The emotions associated with ICD-10-CM cover the complete spectrum — from joy to grief, happiness to rage, doubt to certainty. I have experienced each of these emotions, depending on the subject matter and situation. I realize not every coder shares my perception, but I am excited for ICD-10-CM and all it entails and offers in data integration and improved communication.More

Vendor-neutral archives: Strategy for health info exchange
Aunt Minnie (registration required)
Today's health data are fragmented and coveted. Patient medical information and assets (medical images, medications, etc.) are not patient-centric, but more often health system-centric. That can change, thanks to vendor-neutral archives, according to Ifetayo Freeman of Ascendian Healthcare Consulting. Most remember in the '80s to early '90s the experience of calling your favorite large corporation and being transferred between customer service, finance, collections, shipping and other departments because no one had your complete information. More

The blame game: MDs say lawyers, insurers responsible for healthcare cost control
Health Imaging
A majority of doctors abdicated "major responsibility" for reducing healthcare costs in a physician survey about cost control. They also expressed a lack of enthusiasm for eliminating fee-for-service payment models. Results of the survey, which was designed to characterize physicians' views about controlling healthcare costs, were published in the July 24/31 edition of JAMA.More