Dec. 16, 2014

RBMA holiday schedule
The RBMA office will be closed Thursday, Dec. 25, 2014, and Thursday, Jan. 1, 2015, in observance of the holidays. We would like to wish all our members a happy and safe holiday season!More

Member benefit: Member-Get-A-Member
Congratulations to RBMA's new member recruiters in 2014! As part of the Member-Get-A-Member program, the following individuals were awarded an RBMA long sleeve T-shirt in recognition of our thanks for referring a new member:

Glamaris Cohen
Karen Eagle
Evonne Henderson
Clint McClurg
Teresita Norkus
Jeff Serber
Kathleen Szeto
Suzanne Taylor

Additionally, the following members were awarded a T-shirt and a $150 gift card for recruiting 2-5 members:

Penelope Lindeman
David Monaghan

Our thanks again to these members! RBMA believes that our best ambassadors are those who have experienced membership firsthand and can recommend us to their colleagues and friends. The highest compliment we can receive is a referral from a member. We are so appreciative of the referrals and similarly your commitment to RBMA and its mission.

If you have any questions, please contact us at membership@rbma.org.More

Registration for Building Better Radiology Marketing Programs is open
Registration is now open for one of RBMA's most well-attended seminars. Find out how to create a canvas of ideas that will resonate with your radiology community during three days of informative and innovative education.

Building Better Radiology Marketing Programs
March 15-17, 2015
The Loews New Orleans Hotel
New Orleans, La.

DataMAXX — Did you know? 3 modules now available
DataMAXX consists of separate modules; subscribers may submit data to one or more at their convenience. Three modules are now open for data collection and results reporting:

Contact cynthia.vervena@rbma.org for more information.More

The RBMA Bulletin November/December issue is now available online
The editorial focus of the November/December issue of the RBMA Bulletin is Physicians' Issues and a Look at the Future. Feature stories include:

Click here to access the online options.More

RBMA U highlight: Marketing and Business Development
Radiology Business 101 is comprised of eight modules based on the RBMA Common Body of Knowledge (CBK). The sixth module, Marketing and Business Development, covers developing marketing goals and a plan, applying marketing research, identifying your target audience, regulatory concerns, branding and messaging, marketing the hospital-based practice, and quality and customer satisfaction.

The Marketing and Business Development module includes the following six courses:

Course Number Course Name
MBD-001 An Overview of Marketing Concepts in Radiology
MBD-002 Creating an Effective Marketing Plan
MBD-003 Differentiation in Radiology Marketing
MBD-004 Regulatory Concerns in Radiology Marketing
MBD-005 Marketing the Hospital-Based Practice
MBD-006 Quality & Customer Satisfaction in Radiology

Students may enroll in a single course, multiple courses or commit to the entire program of 40 courses to be completed within a year.

For more information on RBMA U, click here.More

Register for tomorrow's 2015 Cardiology Reimbursement & Compliance Update
Presented by MedLearn. Don't miss this informative webcast designed to bring you up to speed on the state of cardiology coding. It will dive into a detailed review of changes for 2015, including code revisions and new payment information. This is one of MedLearn's most highly anticipated webcasts of the year — make sure to reserve your spot today!

2015 Cardiology Reimbursement & Compliance Update
Wednesday, Dec. 17
12:30-2 p.m. ET

This webcast is offered to RBMA members at a discounted rate. Save 15 percent off the registration fee by entering RBMA15 in your shopping cart upon checkout.More

When it comes to billing, know thyself
How well do you really know your radiology billing service needs and associated costs? Fully understanding your own situation is vital in making smart choices about how your business will handle billing.More

Zotec Partners hosts former president George W. Bush at RSNA social event
Zotec Partners
Zotec Partners, an industry-leading provider of radiology billing and practice management services, hosted a unique and unforgettable social event for its clients and prospective clients at last week's RSNA 100th Scientific Assembly and Annual Meeting. Each year at the RSNA Annual Meeting, many organizations host social events for associates, vendors, physicians and clients. To commemorate the RSNA's 100th anniversary, Zotec was thrilled to host an evening with former President George W. Bush for its clients and prospective clients.More

Understanding meaningful use penalties in 2015
Physicians Practice (registration required)
Starting in 2015, if you are an eligible provider and have not attested to meaningful use of your EHR for 2014, you will be hit with a 1 percent penalty on your Medicare reimbursement. The penalties will increase to 2 percent in 2016 and 3 percent in 2017. If you're already enrolled in the program, make sure you attest for 2014 by Feb. 28, 2015, to avoid the 2015 penalty. More

Private ACO contracts: More downside risk and upfront payments
Cardiovascular Business
Half of accountable care organization providers hold contracts with private insurers, according to a study published in the December edition of the American Journal of Managed Care. The analysis is one of the first to shed light on the nature of ACO contracts with commercial payers. Medicare launched ACO pilots in 2005 and private payers began to test the waters five years later. More

Medical scribes may ease EHR, ICD-10 aches
HealthLeaders Media
With the advent of electronic health records in patient care, healthcare organizations have been looking for a way to help physicians combat the deluge of mandates, while still maintaining a high level of efficiency. One fast-growing position designed to remedy this situation is the medical scribe. More

Affordable Care Act: Radiologists need to define quality
Diagnostic Imaging (registration required)
A lot of people that aren't in healthcare think that the Affordable Care Act was put in place to insure the uninsured, but its real goal is to lower the cost of healthcare from the government's perspective, according to Brian Baker of Carealytics, in an interview with Diagnostic Imaging at AHRA 2014.More

Older Americans most satisfied with their healthcare costs, quality
Modern Healthcare
If more U.S. households are feeling squeezed by the cost of healthcare this year, they aren't showing it, according to a new Gallup poll. By most indicators, U.S. households have reason to fret over the cost of healthcare. The number of households with high deductibles continues to grow. Wages have not recovered from the recession. As of this year, the uninsured must get a health plan under Obamacare. More