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Text version    RSS    Subscribe    Unsubscribe    Archive    Media Kit January 06, 2015

   
 
In this issue:

Association News
RBMA member benefit: Download the 2015 Hertz discount savings card!
DataMAXX — Did you know? Confidentiality assured
New year, new budget, renew membership!
Renovate your marketing
Exhibiting opportunities available at Building Better Radiology Marketing Programs through sponsorship
Looking for local programming in the new year?
RBMA is looking for speakers for the 2015 Fall Educational Conference
Save 10 to 30 percent on your equipment maintenance!

News for Vendors
Promoting your expertise as well as your product

Corporate News
ADVOCATE is selected as billing services provider for Main Street Radiology

Industry News


SHOWCASE
  ICD-10 Physician Documentation Changes Will Impact Your Practice
What's Your Baseline for Readiness? - Understand more about the percentage of ICD-10-CM codes that may be missing. Learn More...

What Subspecialties Are Most Valuable? - Why you need to identify missing ICD-10 elements and unspecified diagnoses by subspecialty. Learn More...

What Are the Greatest Revenue Impact Issues? - Why it's important to identify procedures with highest revenue impact. Learn More...
 

ASSOCIATION NEWS

RBMA member benefit: Download the 2015 Hertz discount savings card!
RBMA
RBMA has partnered with Hertz for two years to provide members with car rental discounts and specials! Providing quality car rental service for over 90 years, Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Visit www.rbma.org/discounts (login required) to download the new 2015 RBMA Discount Savings Card now!

RBMA endorses this program, which provides significant discounts to RBMA members, as an added benefit to your membership. RBMA receives a small royalty in return for endorsing these programs, which is rolled back into member benefits by offsetting programs costs so we can keep membership dues low. The RBMA uses care in the selection of products or services to endorse but does not make any guarantee of performance of the endorsed product or service. RBMA members are solely responsible for the decision to utilize any endorsed product or service.

If you have any questions or concerns about any of RBMA's Affinity Programs or have a suggested program for RBMA to consider endorsing in the future, please contact us at membership@rbma.org.
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SPONSORED CONTENT


DataMAXX — Did you know? Confidentiality assured
RBMA
Data you provide are held in complete confidence. Only users on your practice's subscription will be able to view your practice's data and the indicators calculated from those data, and additional users on the subscription can only run reports if the practice's primary subscriber has given them permission to do so. Results from other participants are reported as statistical quartiles once six or more participants have provided data. Your practice tax ID is used to uniquely identify and track your data internally in DataMAXX; however, this number is stored in encrypted format and is never published.

Contact cynthia.vervena@rbma.org for more information.

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New year, new budget, renew membership!
RBMA
2015 is off and running! Before too much time goes by, if you have not done so already, please take a moment to renew your RBMA membership. Your involvement is important to us.

Renew online at www.rbma.org/renew.

Please note that because of our tiered membership structure, Primary members will need to renew before any additional members on the account can renew.

If you have questions about the renewal process, please contact us at 888.224.7262 or membership@rbma.org.

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PRODUCT SHOWCASE
  Is your organization on track for ICD-10?
Optum CAC solution and services are optimized to help boost coder efficiency and accuracy and can help your organization tackle ICD- 10 coding challenges without missing a step. Powered by our patented natural language processing (NLP) technology Optum LifeCode®, our CAC solutions help increase your productivity and revenue now, while ensuring ICD-10 compliance later. Start a conversation on ICD-10 and be prepared starting today.
 


Renovate your marketing
RBMA
A renovation is not a rebuild — it's about focusing on what's working, refreshing things that are stale and adding a few new low-cost, no-cost marketing initiatives. Join Michelle Neujahr, MBA, when she presents Renovate Your Marketing at the upcoming Building Better Radiology Marketing Programs seminar.

Register today.

Building Better Radiology Marketing Programs
March 15-17, 2015
The Loews New Orleans Hotel
New Orleans, La.

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Reduce the Pain of Replacing Systems
ASPYRA, LLC
Over time, most people will change out the systems they use to take advantage of newer technology, features, or because a different vendor seems like a better fit with their financial and operational goals. Most have also experienced replacements that do not go smoothly and have one problem after another. We all would prefer to have an ideal, painless process that goes quickly and smoothly when replacing systems. Planning, staging, and follow up are key ingredients in a pain free process.
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Promoted by ASPYRA, LLC


Exhibiting opportunities available at Building Better Radiology Marketing Programs through sponsorship
RBMA
Exhibiting at specialty seminars allows industry vendors to connect with their target audience in a casual setting. Meet with attendees during breaks, networking lunches and receptions. In addition to a travel-light table top exhibit, sponsors may increase their visibility even more through one of the additional sponsorship opportunities available.

The basic $2,000 sponsorship includes:
  • One six-foot table to distribute promotional material
  • Signage at event
  • One company representative to attend conference and exhibit during breaks, lunches and evening receptions
  • Pre- and post-conference lists
To reserve your spot, email Daphne Gawronski or call 888.224.7262 ext. 3353.

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PRODUCT SHOWCASE
  Penn State Online MHA Program
Are you ready for new leadership challenges? Prepare yourself from anywhere with an online Master of Health Administration degree from Penn State. The online MHA program helps you keep pace in a dynamic market, providing the convenience of expanding your knowledge without having to relocate or delay your career advancement.
 


Looking for local programming in the new year?
RBMA
RBMA's chapters are filling up the calendar with 2015 educational opportunities. Check out the chapter events calendar for upcoming chapter events in your area.

For a list of current RBMA chapters, please visit our website. From there, RBMA members can visit each individual chapter's Web page.

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RBMA is looking for speakers for the 2015 Fall Educational Conference
RBMA
All topics are welcome; however, the RBMA Programs Committee is particularly interested in the following broad topic areas and session formats:
  • Financial Management
  • Governance
  • Information Management
  • Operations Management
  • Deep Dive sessions — these two-hour sessions should include lecture material as well as activities and exercises that engage attendees. Examples include small group work, small group case studies, role play, peer-to-peer discussion, take home tools, etc.
For more information and to submit your application please visit www.rbma.org/Call_for_Speakers/.

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Save 10 to 30 percent on your equipment maintenance!
RBMA
With over 32 years of experience, Mediserve, Inc., the healthcare division of SU Group LLC, has been endorsed to provide equipment maintenance reduction for RBMA members. Members should expect to see discounts ranging from 10 to 30 percent on a wide variety of equipment types for diagnostic, lab, IT, office equipment and other patient care related instruments.

Provide copies of your current contracts/POs and have Mediserve perform a NO COST Financial Analysis to see what your savings could be!

Visit www.rbma.org/discounts (login required) for more information on this program and start saving today!

RBMA endorses these programs, which provide significant discounts to RBMA members, as an added benefit to your membership. RBMA receives a small royalty in return for endorsing these programs, which is rolled back into member benefits by offsetting programs costs so we can keep membership dues low. The RBMA uses care in the selection of products or services to endorse but does not make any guarantee of performance of the endorsed product or service. RBMA members are solely responsible for the decision to utilize any endorsed product or service.

If you have any questions or concerns about any of RBMA’s Affinity Programs or have a suggested program for RBMA to consider endorsing in the future, please contact us at membership@rbma.org.

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NEWS FOR VENDORS


Promoting your expertise as well as your product
RBMA
Research shows that reaching radiology business decision makers through traditional print and website banner ads, while still important, will only get you so far. Today's top marketers are increasingly deploying content marketing strategies.
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CORPORATE NEWS


ADVOCATE is selected as billing services provider for Main Street Radiology
ADVOCATE
ADVOCATE, the premier provider of radiology revenue cycle management services nationwide, announces that they have been awarded the exclusive billing agreements with Main Street Radiology and Radiology Associates of Main Street in Queens, N.Y.
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INDUSTRY NEWS


Outsourcing billing at your practice: Is now the time?
Diagnostic Imaging (registration required)
The nuances involved with billing and collection processes may have, over time, become more than you bargained for when you initially decided to go into private practice. Or perhaps the upcoming conversion to ICD-10 has become the tipping point. Whatever the catalyst, at some point almost every practice faces the decision of whether revenue cycle management should be handled in-house or outsourced to a third party.
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Could reverse auctions boost purchasing power in radiology?
Aunt Minnie (registration required)
Two years after introducing the concept of reverse auctions to buy capital medical imaging equipment, Reverse Radiology has launched a website to give radiology departments and imaging centers more purchasing leverage. Reverse auctions are commonly used in other industries to buy everything from construction equipment to office supplies and ancillary services.
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Do patients mind if their healthcare data is shared? It depends
Reuters
Healthcare data may be valuable to researchers and companies, but patients' comfort levels about having their data shared may depend on the purpose, a new survey suggests. Using health data and information for research was more appropriate than for marketing regardless of whether they were asked for permission or not, most people felt.
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Zero-footprint viewer + server-side rendering: Building a true Web PACS
Imaging Biz
When the development team at Viztek convened to reimagine its current PACS release, the first thing that went onto the white board was "zero footprint viewer—no exceptions." To make that happen, Viztek approached the company that holds the exclusive patent on the idea of presenting a DICOM image in a Web page to obtain a license from Heart Imaging Technology.
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RadCast

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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