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In this issue:

Radiology Hot Topics Poll
Question of the week

RBMA News
McDonald Hopkins LLC to offer RBMA members legal resources for another year
Watch for your final renewal dues notice in the mail
Quest Awards application deadline is Feb. 15
Integrating social media with your marketing plan
More opportunities to attend an RBMA conference FREE
vRad scholarship recipients attend RBMA Coding Academy Course
RCCB exam dates announced

Calendar of events

Corporate News
Zotec Partners now providing billing services for West Houston Radiology Associates

Industry News



Billing Program Issues?

The regulatory, administrative and financial challenges radiology practices face are more complex than ever. In-house billing programs often lack the expertise to address new mandates; are expensive to staff, train and maintain. Also, many local, regional and national billing companies don't have the internal resources, technology and capabilities to operate independently in today's environment.

Consider a new solution, visit: www.affilprof.net
Call: 866 914-8719
Email: hcox@affilprof.net




Question of the week
RBMA
Do you report the date of the technical service or the reading date as the professional component date of service on your Medicare claims?
Click here to take the poll.

Click here to see the results from the last Hot Topics poll:
Are your billing staff bonded?

Click here to access the Radiology Hot Topics archives.

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Sponsored Content





McDonald Hopkins LLC to offer RBMA members legal resources for another year
RBMA
McDonald Hopkins LLC, a business advisory and advocacy law firm, has been contributing to the Legal Resources column in RadCast since 2010. RBMA is pleased to announce that McDonald Hopkins recently signed an agreement to continue offering radiology related legal articles for 2013.

Beginning next Tuesday, Feb. 12, Legal Resources will be appearing in RadCast once a month. To obtain a list and read information presented in past articles click here.

If you are interested in obtaining more information from McDonald Hopkins or requesting additional articles, please contact Rachel Yaffe at ryaffe@mcdonaldhopkins.com.

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Watch for your final renewal dues notice in the mail
RBMA
If you have not yet renewed your RBMA membership for 2013, your benefits will cease in 23 days. Anyone who has not renewed their membership will receive an invoice in the mail any day now.

Please take a moment to review your invoice and return it with your renewal payment by mail to the RBMA office at 10300 Eaton Place, Fairfax, VA 22030, or fax with a credit card payment to 703.621.3356.

We look forward to continuing to address your radiology business concerns and provide you with the best resources applicable to your radiology business.

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Quest Awards application deadline is Feb. 15
RBMA
RBMA will once again be recognizing excellence in radiology marketing at the Quest Awards presentation to be held at Building Better Radiology Marketing Programs on March 11.

Be sure and submit your application by Feb. 15. The actual entries are due in at the Westin Riverwalk in San Antonio, Texas, no later than Friday, March 8. Hand delivered entries must arrive by noon Sunday, March 10.

This year, the Quest Awards ceremony is going Hawaiian style with our host, Ali'i Marketing & Design. Don't miss out on this spectacular event planned for you!

Click here for more information.

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Integrating social media with your marketing plan
RBMA
With the addition of new social media tools such as Google+, Pinterest and Facebook's Timeline, the social media marketing possibilities are nearly endless — but are they all necessary for marketing radiology practices and imaging centers? Find out how to best integrate social media into your marketing mix when social media expert Kim Longeteig presents Social Media Evolution at RBMA's Building Better Radiology Marketing Programs.

Register today!

Building Better Radiology Marketing Programs
March 10-12, 2013
The Westin Riverwalk
San Antonio, Texas


Please note that the deadline to reserve your hotel room at the special RBMA discounted rate is Feb. 14. To reserve your room, your registration must be processed with an approved payment. Once your application has been processed, a confirmation letter will be emailed to you. It will contain a code with which to reserve your hotel room. Register early and save!

Click here for details.

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More opportunities to attend an RBMA conference FREE
RBMA
The Bob Luther Emerging Leader Travel Scholarship is now accepting applications. This scholarship is awarded to an RBMA member who has never experienced an RBMA conference and who is a first-time practice manager or interested in becoming a practice manager. The scholarship recipient can choose to attend the 2013 Radiology Summit or Fall Educational Conference.

The deadline to submit your application for the Bob Luther Emerging Leader Travel Scholarship is April 19. Click here for details.

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vRad scholarship recipients attend RBMA Coding Academy Course
RBMA
Congratulations to Debbie Petersen and Al Moses for being awarded the first two vRad Education Scholarships in 2013. Both attended RBMA's Coding Academy Course last week in Arlington, Va.

Ms. Peterson is the coding advisor for the radiology department at Billings Clinic in Billings, Mont. She is looking to obtain her Radiology Certified Coder designation.

Mr. Moses is manager at Grady Health Systems in Atlanta, Ga. His goal was to learn the fundamentals of assigning diagnosis and procedure coding.

Congratulations to both recipients.

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RCCB exam dates announced
RBMA
Make this the year you boost your career and earn your Radiology Certified Coder designation. The Radiology Coding Certification Exam is offered as a computer-based test several times a year, for a one-week period at various locations nationwide. Save on time away from the office as well as the expense of costly travel.

Exam dates Application deadline
May 13-17, 2013 April 8, 2013
July 22-26, 2013 June 17, 2013
Sept. 16-20, 2013 Aug. 12, 2013
Nov. 11-15, 2013 Oct. 7, 2013

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Calendar of events
RBMA
Click here for this week's RBMA calendar of events.
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Zotec Partners now providing billing services for West Houston Radiology Associates
Zotec Partners
Zotec Partners, an industry leading provider of specialized medical billing and practice management services for the hospital-based specialty market, announces that it is taking over billing operations for Houston-based West Houston Radiology Associates, a comprehensive provider of diagnostic imaging and interventional radiology procedures. The group previously outsourced its billing to a local provider.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Retiring Medicare actuary reflects on politics of spending and why he almost quit (Kaiser Health News)
Hanging a price tag on radiology tests didn't change doctors' habits (NPR)
The 4 phases of change (Diagnostic Imaging)
The Quest Awards Ceremony promises to be a really big show! (RBMA)
Radiation safety — can you sell it? (RBMA)

Don't be left behind. Click here to see what else you missed.




Radiology administrators worried about reimbursement
Aunt Minnie (registration required)
Radiology administrators are confident that their internal costs will remain constant and their practices will maintain or increase growth in the coming months, according to first-quarter 2013 data from the Medical Imaging Confidence Index. Confidence plummets over Medicare imaging reimbursement, however.
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Medical device industry to pay IRS $97 million
Imaging Biz
Medical device manufacturers estimate that $97 million will be paid to the IRS as part of the first semimonthly payment for the medical device tax, which goes into effect this year. Under the new 2.3 percent tax, device manufacturers expect to pay an average of $194 million per month, with approximately $94 million in semimonthly payments.
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FDA to provide $2 million to fund radiation protection
Health Imaging
The FDA will provide grant funds totaling an estimated $2 million for the support of a Center for Devices and Radiological Health radiation protection program. The goal of the program, dubbed 2013 Assuring Radiation Protection, will be to coordinate federal, state and tribal activities in looking for effective solutions for radiation control problems, according to the FDA.
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As PPACA deadlines near, states dawdle
Health Leaders Media
Perhaps some state lawmakers were waiting for the U.S. Supreme Court to rule on whether or not key provisions of the Patient Protection and Affordable Care Act were constitutional. Other state lawmakers, no doubt, were waiting to see who won the November presidential election.
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Long waits for consumers when Medicare is 'secondary payor'
Kaiser Health News
Anyone who sues for personal injury probably knows that the process may take time. But for Medicare beneficiaries, too often it's not only the legal system that grinds slowly. Lawyers and policy experts say bureaucratic inefficiency at the federal Centers for Medicare & Medicaid Services can add months or even years to the process.
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Cost awareness doesn't curb image exam ordering
Diagnostic Imaging (registration required)
Healthcare providers don't seem to order fewer or different imaging exams when cost of the studies is displayed, researchers found. Other studies have shown that in some cases when price is a factor, providers order fewer lab tests. But imaging exams are a "different animal," said Daniel Brotman, MD, associate professor of medicine at The Johns Hopkins University and director of the hospitalist program at The Johns Hopkins Hospital.
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Looking to share your expertise?
MultiBriefs
In an effort to enhance the overall content of RadCast, we'd like to include peer-written articles in future editions. As a member of RBMA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you're interested in participating, please contact Colby Horton to discuss logistics.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Senior Content Editor, 469.420.2656   
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