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Text version    RSS    Subscribe    Unsubscribe    Archive    Media Kit July 07, 2015

   


NEWS FOR MARKETERS
 
In this issue:

Association News
RBMA member benefit: Thank you RBMA milestone members!
The new buzzword is 'value' — But what does it mean in healthcare?
RBMA seeking practices that have demonstrated value
RBMA dues prorated on July 1
RBMA Official Chapters Launch Exhibitor/Sponsor Prospectus
Radiology Business 101 online courses are now available
ACR-RBMA Practice Leaders Forum coming in 2016
DataMAXX — Did you know? Confidentiality assured

News for Coders
Your first line of defense in PQRS

Industry News


SHOWCASE
  ICD-10 Physician Documentation Changes Will Impact Your Practice
What's Your Baseline for Readiness? - Understand more about the percentage of ICD-10-CM codes that may be missing. Learn More...

What Subspecialties Are Most Valuable? - Why you need to identify missing ICD-10 elements and unspecified diagnoses by subspecialty. Learn More...

What Are the Greatest Revenue Impact Issues? - Why it's important to identify procedures with highest revenue impact. Learn More...
 

ASSOCIATION NEWS

RBMA member benefit: Thank you RBMA milestone members!
RBMA
Sincere and abundant thanks to our milestone members who have reached significant milestones with us in 2015! Membership is the lifeblood of RBMA and we are so pleased that you have trusted us as a partner in your career. Milestone members were issued certificates of achievement, are acknowledged in the upcoming July/August issue of the RBMA Bulletin and will be displayed year round on our website.

Special thanks to the following individuals who achieved 30 years of membership with RBMA in 2015:
  • Margaret L. Birrenkott
  • Dixie Bishop
  • Walter C. Blackham
  • Larry W. Busching
  • Susan T. Harris
  • Sharon M. Swisher
  • Suzanne B. Taylor
  • Carolyn J. Watson
We look forward to continuing to provide all of our members the top-notch services, education and networking you have come to expect from us each year.

If you have any questions about the membership milestones program please contact us at membership@rbma.org.
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SPONSORED CONTENT


The new buzzword is 'value' — But what does it mean in healthcare?
RBMA
Value has become the elusive holy grail of healthcare. Much attention has been focused on "value based purchasing," but value remains yet to be rigorously defined using clinically valid and reproducible metrics. Join Richard Duszak, MD, FACR, FRBMA, for the opening session at the Fall Educational Conference when he presents "Healthcare's Pursuit of Value: Easier Done Than Said?" on Sunday, Sept. 27, at 1 p.m.

Learn the meaning of value, how to measure, enhance and promote an agenda for medical imaging.

RBMA 2015 Fall Educational Conference
Sept. 27-29, 2015
Hilton Austin
Austin, Texas

Register Here

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RBMA seeking practices that have demonstrated value
RBMA
Consistent with RBMA's motto of "Progress Through Sharing," the Radiology Integration Models Task Force (RIMTF) is seeking case studies, either completed or in process, on how radiology practices are adding value to the healthcare enterprise.

All case studies will be displayed during a roundtable session entitled "Value Innovation Lab" on Monday, Sept. 28, from 11:15 a.m. to 12:15 p.m. during the 2015 RBMA Fall Educational Conference in Austin, Texas.

Case studies that are selected by the judging committee for their relevance and noteworthiness will be presented during the "Value Innovation Lab." Time will be provided at the end of the roundtable for networking and interacting with applicants.

For more information and details on how to participate visit the Call for Value page on our website.

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PRODUCT SHOWCASE
  Is your organization on track for ICD-10?
Optum CAC solution and services are optimized to help boost coder efficiency and accuracy and can help your organization tackle ICD- 10 coding challenges without missing a step. Powered by our patented natural language processing (NLP) technology Optum LifeCode®, our CAC solutions help increase your productivity and revenue now, while ensuring ICD-10 compliance later. Start a conversation on ICD-10 and be prepared starting today.
 


RBMA dues prorated on July 1
RBMA
We are halfway through 2015 and, as a result, RBMA has reduced its dues for those wishing to join for the remainder of 2015. Also, all NEW Active and Second members will continue to receive the $100 RBMA Coupon, good toward any RBMA event registration or product. All new members also receive 20 percent off the complete RBMA U Radiology Business 101 program or any RBMA U courses within a particular domain!

Visit www.rbma.org/membership for more information and to join today! We look forward to welcoming you to the RBMA community!

If you have any questions about joining RBMA, the dues or your membership type, please contact us at membership@rbma.org.

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RBMA Official Chapters launch Exhibitor/Sponsor Prospectus
RBMA
Compiled by all RBMA Official Chapters, the Chapter Exhibitor/Sponsor Prospectus provides a quick look at possible exhibiting and sponsorship opportunities within each chapter for interested vendors.

Each RBMA chapter provides the following information:
  • Frequency and duration of meeting(s)
  • Time of year of meeting(s) and average attendance
  • Exhibiting opportunities and fees
  • Sponsorship opportunities
  • Contact information
To download the Chapter Exhibitor/Sponsor Prospectus, please visit www.rbma.org/chapter_prospectus. If you have any questions regarding the RBMA Chapter program, please contact us at membership@rbma.org.

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Radiology Business 101 online courses are now available
RBMA
The following courses have been added to the RBMA U Radiology Business 101 program:
  • MBD-005 — Marketing the Hospital-Based Practice
  • QCR-002 — Federal Regulation Compliance: HIPAA, Stark, OSHA
To purchase RBMA U online courses visit ShopRBMA. Courses may be purchased individually or as part of a complete program.

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ACR-RBMA Practice Leaders Forum coming in 2016
ACR
Position your practice for success in the new healthcare system at this all-new meeting for radiology practice leaders and management professionals. Discover the business trends and best practices that will optimize your practice performance and keep you ahead of emerging changes in healthcare. Bring your team members and SAVE! Jan. 15-17, 2016, in Phoenix, Ariz. Register now.
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DataMAXX — Did you know? Confidentiality assured
RBMA
Data you provide are held in complete confidence. Only users on your practice's subscription will be able to view your practice's data and the indicators calculated from those data, and additional users on the subscription can only run reports if the practice's primary subscriber has given them permission to do so. Results from other participants are reported as statistical quartiles once six or more participants have provided data.

Contact cynthia.vervena@rbma.org for more information.

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Do you manage your system, or just maintain it?
ASPYRA, LLC
If you’re just running through the motions of doing maintenance checks and routine ‘fixes’ in your clinical software systems, you’re potentially missing the opportunities to make them work better and do more for you. All of these systems (EMR’s, RIS, HIS, Practice Management, PACS, etc.) require regular checks of key elements and, in some cases, a periodic reboot to keep functioning at the level they were initially set up for. Could they do more?
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Promoted by ASPYRA, LLC


NEWS FOR CODERS


Your first line of defense in PQRS
RBMA
This year is the first that not reporting quality measures to the Physician Quality Reporting System (PQRS) will earn radiologists penalties.
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INDUSTRY NEWS


AMA delegate blasts ICD-10 implementation requirements
HealthLeaders Media
Physician groups have led much of the resistance against ICD-10 implementation. At its June Delegates meeting, the American Medical Association approved a resolution from W. Jeff Terry, MD, for a two-year grace period to protect physicians from errors and mistakes related to the code set. Terry also authored an AMA resolution to delay ICD-10 in November 2011 which led to postponing implementation until Oct. 1, 2014.
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CMS proposal could lead to more code bundling in 2016
Aunt Minnie (registration required)
Radiology could be in store for more code bundling next year, if a proposed 2016 rule issued on July 1 by the U.S. Centers for Medicare and Medicaid Services for the Hospital Outpatient Prospective Payment System is any indication. CMS is proposing to continue its restructuring of Medicare codes, and radiology is among its targets.
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Strategies to market your practice for success
Physicians Practice (registration required)
Any successful realtor knows how important it is to stage a home to attract the right buyer — the same principle applies to medical practices. There are tons of ways you can "stage" a practice to attract the right patients; some are legally required, some are practical, some are fun, and some are just plain smart business. One of the key ways to stage your practice for success is your marketing program.
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CMS data detail nearly $6.5 billion in payments by drug and device companies
Radiology Business
CMS published its 2014 Open Payments data last week, detailing payments made by drug and device companies to various healthcare providers. The data includes information on 11.4 million financial transactions made to physicians and teaching hospitals, totaling $6.49 billion. “Consumer access to information is a key component of delivery system reform and making the healthcare system perform better,” Andy Slavitt, acting CMS administrator, said in a statement.
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Tablets and portals may not be a hit, but wearables show promise
By Scott E. Rupp
It seems patient engagement efforts may require more work if the latest survey holds true. According to a study published in the Journal of the American Medical Informatics Association, giving patients access to portals and tablets "does not have a great impact on their understanding of their care and treatment." The hypothesis was that tablets and apps would result in greater knowledge of team members' names and roles, planned tests and procedures, medications and higher patient activation.
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Stage 2 Meaningful Use shouldn't be a nightmare for CIOs
Diagnostic Imaging (registration required)
Remember the golden days of healthcare IT? Once upon a time, before the advent of clinical applications, the work was well organized and rational. IT supported enterprise-wide financial and administrative applications that were mostly transactional in nature. If the system had to be taken down for a few hours at night for maintenance, it was no big deal.
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RadCast

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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