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Text version    RSS    Subscribe    Unsubscribe    Archive    Media Kit July 14, 2015

   


NEWS FOR MARKETERS
 
In this issue:

Association News
What does the future look like for radiology?
Only 11 exhibit booth spaces remain for the Fall Educational Conference
RBMA seeking practices that have demonstrated value
Why should you attend the ACR-RBMA Practice Leaders Forum in 2016?
Join RBMA and get $125 off your Fall Educational Conference registration!
DataMAXX — Did you know? Compensation data collection opens soon

News for Marketers
Using press releases to your advantage
Marketing your practice through annual reports
The marketing imperative: Effectively promoting the hospital-based practice
What's your story?

Corporate News
Summa Health collaborates with Merge Healthcare to drive population health initiatives
MBMS continues growth in Metro Atlanta area

Industry News


SHOWCASE
  ICD-10 Physician Documentation Changes Will Impact Your Practice
What's Your Baseline for Readiness? - Understand more about the percentage of ICD-10-CM codes that may be missing. Learn More...

What Subspecialties Are Most Valuable? - Why you need to identify missing ICD-10 elements and unspecified diagnoses by subspecialty. Learn More...

What Are the Greatest Revenue Impact Issues? - Why it's important to identify procedures with highest revenue impact. Learn More...
 

ASSOCIATION NEWS

What does the future look like for radiology?
RBMA
Join futurist Ian Morrison, PhD, at the RBMA 2015 Fall Educational Conference as he presents The Future of the Healthcare Marketplace: Playing the New Game. This presentation will focus on the political, economic and strategic context of change in healthcare; describe the possible scenarios facing radiology business managers; examine how the various players are preparing for the future; and explain how organizations and individuals can flourish in the future.

Sponsored by

RBMA 2015 Fall Educational Conference
Sept. 27-29
Hilton Austin
Austin, Texas

Register here
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SPONSORED CONTENT


Only 11 exhibit booth spaces remain for the Fall Educational Conference
RBMA
The 2015 Radiology Summit returning exhibitor booths will be assigned on July 20, based on the order in which the application was received.

The final group of booths assigned will be new exhibitors on July 27, based on the order in which the application was received. This category includes companies that may have exhibited with RBMA in the past but did not do so at the 2015 Radiology Summit.

The Fall Educational Conference is nearly sold out! Don't delay, submit your application today.

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RBMA seeking practices that have demonstrated value
RBMA
Consistent with RBMA's motto of "Progress Through Sharing," the Radiology Integration Models Task Force is seeking case studies, either completed or in process, on how radiology practices are adding value to the health care enterprise.

All case studies will be displayed during a roundtable session entitled Value Innovation Lab on Monday, Sept. 28, from 11:15 a.m. to 12:15 p.m., during the 2015 RBMA Fall Educational Conference in Austin, Texas.

Members whose case studies are selected by the judging committee for their relevance and noteworthiness will be invited to present during the Value Innovation Lab. There will be time allocated at the end of the roundtable for networking and interacting with applicants.

For more information and details on how to participate visit the Call for Value page on our website.

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Why should you attend the ACR-RBMA Practice Leaders Forum in 2016?
RBMA
The ACR-RBMA Practice Leaders Forum combines two powerful groups that have historically each produced legacy meetings and that are now together offering a new, extraordinary, experience for leaders.
  • Unique structure – highly interactive sessions
  • Outstanding faculty – experts in the field
  • Cutting edge materials and hot topics
  • Special team pricing is available – bring your team members and SAVE!
  • Sponsorship opportunities are available for industry vendors*
Plus earn CME, RBMA, and RLI credits.

Jan. 15-17
The ACR-RBMA Practice Leaders Forum
JW Marriott Phoenix Desert Ridge Resort & Spa
5350 Marriott Drive
Phoenix, AZ 85054


Click here for more information.

*Contact Daphne Gawronski for details.

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Join RBMA and get $125 off your Fall Educational Conference registration!
RBMA
We are upgrading our new member coupon promotion for new members who register to attend the 2015 Fall Educational Conference in Austin, Texas! All new members who join now and plan to attend the conference will now receive $125 off of their registration.

This promotion begins tomorrow, July 15, and will run through Aug. 31!

To take advantage of this offer, visit www.rbma.org/membership and follow the instructions to join online and pay your dues! Your welcome letter will include a link to get your coupon code. Once you have your coupon code, visit www.rbma.org/fec to register online for the Fall Educational Conference.

New members who join between July 15 and Aug. 31 and do not wish to attend the Fall Educational Conference are still eligible for a $100 coupon off RBMA products.

If you have any questions about joining RBMA, the dues or your membership type, please contact us at membership@rbma.org.

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Innovation and Risk — are you on the (b)leading edge?
ASPYRA, LLC
Technology is always improving – giving us cool new tools that we never knew we needed, but suddenly really want. Many of these tools are great ideas that let us reinvent our way of doing things for tremendous improvements in speed, efficiency, and communication. Early adopters of these new tools often find themselves fighting through the ‘growing pains’ of any new process or system – mechanical or logical. How do you balance being an industry leader with protecting your patients and facility?
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Promoted by ASPYRA, LLC


DataMAXX — Did you know? Compensation data collection opens soon
RBMA
DataMAXX includes a module that collects data and reports compensation statistics for 66 administrative, clinical support, non-physician clinical and physician positions, as well as leave benefits statistics for seven employee categories. Compensation data collection is expected to open next week and remain open for approximately one month. When the data have been cleaned we will provide participants an official report that includes results as of that date. Data submitted after the official reporting date will be available for reporting through DataMAXX.

With the newly designed Excel® questionnaire file format there are now four ways to submit your compensation data — and the Excel options do not require DataMAXX subscription, data upload or running report queries!
  • Complete the Excel questionnaire and email it to RBMA
  • Upload a .csv formatted data file to DataMAXX
  • Enter data directly into a Web interface in DataMAXX
  • Print the Excel questionnaire, fill it out, and fax or mail it to RBMA
Watch your email or contact cynthia.vervena@rbma.org for more information.

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NEWS FOR MARKETERS


Using press releases to your advantage
RBMA
A press release that gets published by a media outlet or even better, inspires a reporter to do an article about your business can quickly pay for itself in free advertising. However, to see a return on your investment of time and resources, press releases should be part of an overall public relations strategy.
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Marketing your practice through annual reports
RBMA
One relatively simple way to get a list of all of your value-added activities into the hands of referring physicians, hospital administrators and health system leaders is with an annual report.
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The marketing imperative: Effectively promoting the hospital-based practice
Radiology Business
Marketing plays a critical role in hospital-practice alignment and recognition of value-added services.
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What's your story?
RBMA
How you choose to market your business will determine what your business becomes. A look at how telling your business story through blogging can increase your marketing success.
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CORPORATE NEWS


Summa Health collaborates with Merge Healthcare to drive population health initiatives
RBMA
Merge Healthcare Incorporated, a leading provider of innovative enterprise imaging, interoperability, and clinical systems that seek to advance healthcare, announced that Summa Health, one of the largest integrated healthcare delivery systems in Ohio, will integrate Merge's cardiology solutions to support population health initiatives.
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MBMS continues growth in Metro Atlanta area
RBMA
MBMS is pleased to announce that it has been awarded an exclusive billing and practice management agreement with South Gwinnett Radiology.
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INDUSTRY NEWS


Now that ACA survives, it's back to value for radiology
Diagnostic Imaging (registration required)
Recently, the Supreme Court ruled in favor of the Affordable Care Act and affirmed that tax credits are available to Americans in all 50 states, even if their state relied on the federal exchange and didn't establish their own. It's mostly business as usual for radiologists, according to Richard Duszak, Jr, MD, vice chair for health policy and practice, department of radiology and imaging sciences at Emory University School of Medicine.
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Radiology averts cuts in proposed 2016 MPFS
Aunt Minnie (registration required)
Radiology has dodged a bullet in the proposed rule for the 2016 Medicare Physician Fee Schedule released on July 8 by the U.S. Centers for Medicare and Medicaid Services, receiving no payment increases or decreases. Other subspecialties will see payments increase — for example, interventional radiology will enjoy a boost of 1 percent — but some won't be so lucky.
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Stop complaining about ICD-10 and start training
HealthLeaders Media
The announcement that the American Medical Association is now working jointly with CMS to educate its membership about ICD-10 is better late than never. Consider that, according to a survey conducted by the American Health Information Management Association between May and June, the majority of providers have not yet conducted ICD-10 testing.
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Doctors: EHRs have not improved productivity
By Scott E. Rupp
The Physicians Alliance of America has found that EHRs increase physicians' administrative burdens and decrease their productivity. According to the survey of 250 pediatric, family medicine and internal medicine physicians, 67 percent of respondents said they spend at least a half-hour charting at the end of the day. This marks an overwhelming amount of charting for those using technology, which is meant to decrease the time spent charting and away from patient care.
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Independent radiology practice, it's 2015. Do you know how your hospital sees you?
Imaging Biz
The question in the headline is not open-ended and philosophical. It is multiple-choice and strategic, as any given hospital or multi-hospital system now inevitably perceives its contracted radiology practices as occupying ground in one of only three possible capacities. The perception may remain unarticulated, but the conclusion is inescapable.
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10,000 people are now enrolling in Medicare — every day
Forbes
President Obama wants you to know: He loves America's seniors. (And is even intimidated by a few of them.) "The toughest justice on the Supreme Court is also the oldest ... the notorious RGB," Obama joked at Monday's White House Conference on Aging, name-checking 82-year-old Ruth Bader Ginsburg. The president also warned attendees not to race Diana Nyad, unless they wanted to get dusted by the 65-year-old swimmer.
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RadCast

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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