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In this issue:

Radiology Hot Topics Poll
Question of the week

RBMA News
Member benefit: RBMA Bulletin
Did you send in your membership renewal yet?
MedLearn offers 2014 coding update webcast to RBMA members
You are invited to attend the RBMA-AHRA special reception at RSNA
You'll like your odds in the $25,000 FedEx Advantage Sweepstakes!
The California dream is at your fingertips at Building Better Radiology Marketing Programs
RBMA office will close for the Thanksgiving holiday

Industry News


SHOWCASE
  ICD-10 Physician Documentation Changes Will Impact Your Practice
What's Your Baseline for Readiness? - Understand more about the percentage of ICD-10-CM codes that may be missing. Learn More...

What Subspecialties Are Most Valuable? - Why you need to identify missing ICD-10 elements and unspecified diagnoses by subspecialty. Learn More...

What Are the Greatest Revenue Impact Issues? Why it's important to identify procedures with highest revenue impact. Learn More...
 

RADIOLOGY HOT TOPICS POLL

Question of the week
RBMA
Did you give your non-physician staff pay raises or increase the entry level pay rate in 2013, and do you plan to give those staff pay raises or increase the entry level pay rate in 2014? Click here to take the poll.

Click here to see the results from the last Hot Topics poll: How many screening mammography only sites do you have in your community?

Click here to access the Hot Topics archives.
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SPONSORED CONTENT

RBMA NEWS


Member benefit: RBMA Bulletin
RBMA
The RBMA Bulletin, a top-rated member benefit, is available for members in a variety of different formats, giving you the opportunity to customize your reading preferences!
  1. Read the printed copy that arrives in your mailbox — anywhere, anytime, at your leisure. No electricity or WiFi required!
  2. View the magazine online in its new digital format, featuring page flip technology, which includes photos and images and links to key authors and advertisers.
  3. View or download a complete pdf version of each issue.
  4. A list of articles is available with links to each story, which will appear individually in a new webpage.
  5. Download the new digital RBMA Bulletin to your PC/Mac for offline reading.
Click here for more information on each of these methods and to sample the September/October 2013 issue in these formats to determine which method (or combination of methods) works best for you!

Going Green? If you prefer the online versions and therefore do not need a printed/mailed version any longer, let us know and we will update your account! Email membership@rbma.org with the subject line "Going Green."

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Did you send in your membership renewal yet?
RBMA
If so, thank you! We look forward to serving you for another year.

If not, you still have time to avoid a lapse in your benefits. Take time after the turkey this weekend to mail in your renewal invoice.

Please remember that the first member from a practice is the Active Member; all others are Additional Members. Renewal notices for practices with multiple members have been issued to the Active Member, with all additional group members listed. In order to keep our records consistent, RBMA requests that groups with multiple members renew together.

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  PRODUCT SHOWCASES
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To find out how to feature your company in the RBMA Radcast and other advertising opportunities, Contact Tom Crist at 972-402-7724

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MedLearn offers 2014 coding update webcast to RBMA members
RBMA
Every year brings significant changes to coding for radiology procedures. For 2014, the major areas of focus include breast interventions — with 14 new CPT® codes — as well as fenestrated aortic endografting, vascular stenting, embolization and drainage procedures. Join long-time radiology coding expert Jeff Majchrzak, BA, RT(R), CNMT, RCC, CIRCC, as he conveys this valuable information to you in the comfort of your own practice.

Register today!

Wednesday, Dec. 11
Noon-2 p.m. Eastern Time

RBMA members will receive a 15 percent discount off the $235 price for this webcast.

Find more information here.

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You are invited to attend the RBMA-AHRA special reception at RSNA
RBMA
RBMA and AHRA will be hosting a joint reception on Tuesday, Dec. 3, from 6:15-7:15 p.m. during the RSNA 99th Scientific Assembly and Annual Meeting in Chicago. If you are attending RSNA, you are invited to attend! Please download the invitation and bring it with you to the Hyatt Conference Center at McCormick Place — First Level, Jackson Park ABC Room.

Please refer to the reader boards located throughout the hotel to confirm room assignment the day of the event.

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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Saving healthcare with smarter imaging
Health Imaging
It's no secret that the healthcare system in the U.S. has some serious problems, though one of this week's top stories provides yet another reminder. Americans are more likely to avoid seeking healthcare because of cost or lack of insurance than a number of their first world peers, according to a study published in Health Affairs.

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Top 5 ICD-10 considerations that you haven't thought about
Diagnostic Imaging (registration required)
By Michael Sappington: I don't know if it was the cold in the air, but the one-year anniversary to next October's ICD-10 deadline has changed the conversation from concerned to borderline terrified for many of this country's medical practices.

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5 things I love about being a medical biller
Diagnostic Imaging (registration required)
With so much upheaval going on in the medical billing world right now, it can look like a bad time to be a biller. I know many who have either left the job or are actively making preparations to leave the job. Most are not sad to be doing so. But with all that is wrong, there are still positive aspects to the job.

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You'll like your odds in the $25,000 FedEx Advantage Sweepstakes!
RBMA
Enroll now in the RBMA Shipping Program at PartnerShip.com/12RBMA and you'll receive one entry into the FedEx Advantage Sweepstakes. Once you're enrolled, every eligible FedEx® shipment you make — up to 50 — through Dec. 27 becomes another chance to win more than 100 prizes totaling more than $25,000.

If you're already enrolled in the RBMA Shipping Program, click here to register today and receive your first entry into the sweepstakes, and to receive additional chances based on your FedEx® shipping during the Sweepstakes time period. For complete details, see the Official Rules.

This tip is brought to you by PartnerShip®, the company that manages the RBMA Shipping Program. For more information or to enroll in the program, email sales@PartnerShip.com or call 800.599.2902.

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The California dream is at your fingertips at Building Better Radiology Marketing Programs
RBMA
From sandy beaches to eclectic neighborhoods, Long Beach, Calif., offers the great adventures of a big city with the laid back atmosphere of a resort town. You can be as active as you wish or just sit back and bask in the sunshine. Long Beach gets 345 days of sunshine each year. Seldom is an outdoor activity ruined by bad weather. After a day of sessions take a stroll, rollerblade or pedal down a nearby bike path winding along more than five miles of beachfront.

Register now for the ONLY excellent radiology-focused marketing conference held in the U.S.

Building Better Radiology Marketing Programs
March 9-11, 2014
The Renaissance Long Beach Hotel
Long Beach, Calif.

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RBMA office will close for the Thanksgiving holiday
RBMA
The RBMA offices will be closed on Thursday and Friday, Nov. 28-29, for the Thanksgiving holiday. The office will reopen on Monday, Dec. 2.

We wish everyone a very warm and wonderful holiday. We at RBMA are thankful for all of our members!

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INDUSTRY NEWS


The golden age of health informatics?
InformationWeek
By Mark Braunstein: So much attention is paid to the problems in the trenches that it is easy to forget just how far we've come in the past few years. It was only 2008 when the oft-cited DesRoches NEJM survey showed that 4 percent of physicians had a clinically active electronic medical records system (my term for what they called fully functional EMRs). The following year, even an old-timer like me was surprised when a companion survey showed only 1.5 percent of hospitals had such a system.
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Imaging IT sees a sea change
Healthcare IT News
A fundamental question needs to be asked when examining the market for radiology information systems and, especially, picture archiving and communication systems: what does PACS even refer to these days? "Is this just radiology PACS anymore?" asks John Hoyt, executive vice president of HIMSS Analytics. Or rather, he wonders, do we need to start thinking much more broadly about the enterprise of diagnostic imaging — a more general-purpose "image PACS?"
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Beyond insurance: How to protect both the practice and personal assets
By David B. Mandell, JD, MBA, and Jason M. O'Dell, MS, CWM
Physicians, medical practices and healthcare entities are unfortunately all high-visibility lawsuit targets. Many radiologists think insurance is the only viable protection tool to shield their practices, businesses and themselves from such litigation risks. However, as we will explore in this article, insurance policies have their limitations and drawbacks. Moreover, there are other techniques that can be explored to shield and build wealth and often save taxes. If you are interested in learning how to shield your practice, business and personal assets while also reducing taxes and building wealth, please read on.
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Doctors complain they will be paid less by exchange plans
Kaiser Health News
Many doctors are disturbed they will be paid less — often a lot less — to care for the millions of patients projected to buy coverage through the health law's new insurance marketplaces. Some have complained to medical associations, including those in New York, California, Connecticut, Texas and Georgia, saying the discounted rates could lead to a two-tiered system in which fewer doctors participate, potentially making it harder for consumers to get the care they need.
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RadCast
Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Senior Content Editor, 469.420.2656   
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