RVDA Member Finds Road through Recession
from the Press of Atlantic City
One of New Jersey's largest dealerships, Driftwood RV Center, an RVDA member in Ocean View credits its growth to some unique strategic decisions. More

RVDA Member Makes TV in Prime Time
from the Daily Leader
Viewers of a recent edition of ABC-TV’s Extreme Makeover Home Edition saw something from Pontiac, IL, on the show even though they may not have recognized it at the time. A total of seven RVs were donated to the cast of the show for use during the building of a new home. The RVs came from Pontiac RV, an RVDA member in Pontiac, IL. More

Travel Writer Starts His RV Journey
from The Examiner
Travel writer Larry Clifton chronicles the first 24 hours of his RV journey. "At some point as we rolled through Alabama into Mississippi I realized that I love the RV lifestyle," he writes. "Being part of the RV culture is wonderful." More

RV Lifestyle Draws Enthusiasts for Different Reasons
from the Daily Record
The romance of the open road, footloose and fancy free -- a perfect chance to scratch a serious case of wanderlust. In the case of Lou Stevens and Deborah Hochban, it was a chance to downsize -- and simplify. More

Get Ready for National Certification Week: March 9-13, 2009
from the RV Learning Center
Free online RV Learning Center web seminars can help RV service and parts professionals get certified in 2009! The RV Learning Center is inviting RV service professionals, and their managers to view free 30-minute web seminars to introduce the RV Learning Center’s certification programs. More

The Anatomy of F&I Compliance
from RVDA
RV dealers face two relatively new federal F&I regulations passed in the last five years that require a written compliance plan. RVDA has information for dealers on F&I compliance issues including the Red Flag Rules that go into effect on May 1, 2009. More

New! Discounts for Timely Jan Kelly Web Seminars
from the RV Learning Center
RV Learning Center Faculty Member Jan Kelly is offering a wide range of web seminars that are ideal to get F&I professionals and other managers up to speed quickly. All 10 web seminars in February can be purchased for $500 per person – make sure to mention the RV Learning Center when registering. From your home or office, all you need is a computer and telephone to participate. More

How to Win Frugal Consumers and Influence Them to Buy
from BusinessWeek
American shoppers are complex. They're excitable, but often creatures of habit; sensitive to influence, but harder to manipulate than marketers like to acknowledge. And now, as Americans consume more sparingly, an already complicated retail pas de deux has become even more so. More