Sept. 9, 2009 Search Floral Industry Supply Guide >  E-Brief Links >   Past Issues    SAF Market    Industry Events Calendar    Contact Us                                Follow SAF on:
TOP NEWS AT&T Removes Competing Ads from Yellowpages.com By Amanda Long Three weeks after AT&T promised SAF it would remove competitors' ads from florists' directory pages, it answered the call and did. Read more Health Care Town Hall Meeting Added to SAF Phoenix 2009 By Shelley Estersohn Worried about health care legislation? Don’t miss the SAF Town Hall Meeting on Health Care added to the Saturday business session during SAF Phoenix 2009. Read more Former Van's CEO at Helm of Loyalty Program By Kate Penn Three years ago, Alan Tanouye watched with keen interest as a florist won Floral Management’s Marketer of the Year award, during SAF Naples 2006, for a successful loyalty program. This year, the former head of wholesaler Vans Inc., returns to SAF's convention as the president and CEO of the VIP Florist Network. Read more Florists Make Being a Better Bud to Neighbors Easy By Amanda Long A security guard and a velvet rope may look more at home outside a club, but for one day a year, Wes Berry uses them to control the crowds standing in line to get free roses at one of his Detroit-area shops. Read more    FREE FLOWERS! Call for a free box of flowers sent to your shop. Farm-direct quality and pricing everyday! Call Laura today @ 1-877- 552-5666 ext 602 bloomsxpress.com Offer valid for new retail floral accounts of Blooms Xpress upon application approval. Quantities limited. Box contains 20 spray roses, 25 roses, and 20 lilies. BUSINESS BUILDERS Blog Love: Bloggers Who Deserve Your Sincerest Form of Flattery A recent informal survey found that blogging can increase Web traffic by 55 percent for small businesses. Even if it only ramps up traffic by half that much, it’s enough to get you moving toward the keyboard. Read more TIP OF THE WEEK Down with Drab Dorm Rooms Millions of college kids are returning to campus. Remind customers to help cheer up those otherwise dreary dorm rooms with a green plant or some flowers. GREEN YOUR BIZ They’ve Got the Power to Lower Your Bills By Amanda Long Floral designer Christine Saunders paid just 25 percent of the cost of replacing the traditional fluorescent lights in The Spiraled Stem with the more efficient T8 ones. The owners of Meme’s Florist in Monsey, N.Y., ended up paying just 20 percent of the cost of installing the high-performance fluorescents. In both cases, the florist’s local utilities footed the rest of the bill, either through incentives or rebates. Switching your lights to more efficient ones and getting someone else to pay for it is just one of the "17 Ways to Save Green" featured in this month's Floral Management. You’ll find florist-proven ideas, resources galore and links to energy-saving programs, by state. Don’t waste another minute (or kilowatt). Read it now! NEWSMAKERS Florist Helps Fans Mourn the King of Pop From the Glendale News Press Morrie Fiss, manager of Glendale Flower Mart, has been a media darling lately. Reporters from London and Germany have swung by his flower store asking for interviews and insider tips about the neighboring Forrest Lawn Memorial Park. The cemetery is now the final resting place for Michael Jackson and could become a pilgrimage of sorts for fans of one of the greatest pop stars of all time. And so, if location is everything, Glendale Flower Mart is poised to see big business. Read more TECHNOLOGY The Twittering Class From Entrepreneur If you’re finally ready to take the social networking plunge but need a tutorial on the difference between Facebook, Twitter and LinkedIn, check out this quick overview. Read more    Product Showcase:    DESIGN MASTER color tool Inc. Don’t get stuck in a sticky situation! Design Master TACK 2000 Spray Adhesive is the production line tool for tons of gluing. Whether attaching leaves as bouquet backing or pave-ing petals over a large surface, it’s the easiest method of gluing! TACK 2000 delivers strong multi-purpose bonding for heavier materials, foliage and wet moss and stays sticky while working on large areas. Available at your wholesale florist. Learn more at www.dmcolor.com. LIFE AT WORK Ten Sure-Fire Ways to Fail as a Manager From Business Know-How In an effort to be less than constructive as a manager, here are ten sure-fire ways to alienate and demotivate your team. Read more MARK YOUR CALENDAR New Products, New Tools and How to Make the Most of Them! Looking for brand new items that will revolutionize the way you do business? You’ll find them at the Premier Product Showcase during SAF Phoenix 2009. Learn innovative strategies for using more than 50 of the newest products in flower care, marketing, displays, add-on sales and event work during SAF Phoenix 2009. Leave with great ideas and loads of samples of containers, care and handling packets, foam, wristlets, boutonnière holders, note cards and more. There’s still time to register for SAF Phoenix 2009. On the Horizon SAF PHOENIX 2009 125th Annual Convention Sept. 23-26 Sheraton Wild Horse Pass, Phoenix Many thanks to the partners and sponsors who help make this year’s idea-packed convention possible. Proflora 2009 Sept. 30-Oct. 2, Bogota, Colombia 26th Annual Pest and Production Management Conference Presented by SAF and Greenhouse Grower Magazine February 25-27, 2010 Hyatt Regency Orlando Airport Orlando, Fla. SAF Congressional Action Days March 8-9, 2010 Fairmont Hotel, Washington, D.C. WEEKLY FEATURES E-Brief Top Five Missed an issue? Catch up on stories readers clicked most last week. AIFD Certification Comes in Two Packages Knock on Their Doors, Then Get Them in Yours How SAF Growers Go Green Building a Culture of Employee Appreciation Raise Prices, Raise Sales? Texas Florist Give it a Shot Product Spotlight: The Marketing Edge The pens and pencils, binders and notebooks have all been gathered and the kids are back in school with everything they need. Now, how about you and your business? Do you need “supplies” for your marketing promotions and plans? SAF’s Marketing Edge CD-Rom has a full library of higher resolution floral photography ready for you to use! The disc includes 47 floral photography images — many you'll recognize from SAF’s posters and Web site, plus 100 holiday and non-holiday floral ads. Photos are available in high resolution formats, as well as lower resolution .jpg files. The Marketing Edge CD-Rom can be purchased, separately from SAF’s Marketing Edge kit, for only $29.95. Visit the SAF Market and click on Marketing Materials to order the image library online or call SAF Member Services today at 800-336-4743. E-POLL Do you take part in Good Neighbor Day? Take this week’s e-poll.   NEW Dendrobium Grading in Centimeters Roses are sold by centimeter length, but not orchids. Now, Amy's Orchids is changing that. Dendrobium and Mokara Orchids from Amy's Orchids are packaged in clear plastic sleeves with the grade mark (in centimeters) clearly visible. More

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