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TOMORROW'S WEBINAR: Utilize Your Website to Maximize Online Sales Share    
Currently, many consumers are spending at least 40% of their day on the Internet and 97% of them are using the Internet to research products and services — that they then buy locally! With that being the case, your company's Web presence and search engine discoverability is mission-critical. While consumer utilization of the Internet has been stratospheric in its growth, retail in general, has been very slow to recognize this and respond. To that end, SGMA is host a webinar tomorrow afternoon (Thursday) at 2 p.m. EST to discuss "Utilizing Online Marketing to Grow Your Business." An expert from Netsertive and Google will provide guidance on how companies, mainly smaller and start-up companies, can optimize their websites and find the right customers online. More Successful Industry Appeal Saves Manufacturers & Retailers Millions of Dollars Share
Averting potential disaster for manufacturers and retailers of football gloves, the National Federation of State High School Associations (NFHS) has upheld an appeal brought by SGMA and the NSGA, agreeing to delay the implementation of the new standard on football gloves until the 2013/2014 school year. The new standard had been set to take effect this coming fall — which would have left high school football teams, retailers and manufacturers holding millions of dollars of non-compliant inventory. In last week's appeal hearing, SGMA President Tom Cove implored the NFHS Rules Review Committee to consider the harsh economic impact the rule would inflict on high school football programs and industry suppliers. More Volleyball Uniform Requirements to Change in 2016 Share
In an attempt to more clearly distinguish between the libero and other team members, uniform requirements will be changing in high school volleyball. At its January meeting in Indianapolis, the National Federation of State High School Associations (NFHS) Volleyball Rules Committee approved new uniform requirements that will take effect in 2016. All rules changes passed by the Volleyball Rules Committee were subsequently approved by the NFHS Board of Directors. More Import Restrictions Tighten in Argentina and Brazil; Better News in Mexico Share
Effective Feb. 1, Argentina added to its arsenal of import restrictions by requiring all importers to file a sworn statement with the country's tax authority, AFIP, detailing their import plans. AFIP can take up to three weeks to review the declarations, and early reports indicated that roughly one of every three submissions was being denied during the program's first week. More Special Agents Seize Counterfeit Items at Super Bowl Share
While players, coaches and fans were in Indianapolis recently getting ready for Super Bowl XLVI, federal authorities were keeping an eye on counterfeiters trying to make a 'quick buck' trying to sell illegally produced Super Bowl goods and products. Nearly $5 million worth of fake NFL merchandise was seized and more than 300 unauthorized websites were shut down — according to the U.S. Immigration and Customs Enforcement Agency. More SGMA Member Company Is 'In the News' Share
Last week, the Kansas City Star published an article about Cramer Products, based in nearby Gardner, Kansas. According to Cramer President and former SGMA Chairman Tom Rogge, "One never knows how an interview will appear in print, but, in this case, we thought the writer was pretty accurate." More
WEBINAR — Using Online Marketing to Grow Your Business Share
Silver Spring, MD Thursday, Feb. 16, 2-3 p.m. EST With many consumers spending 40% of their day on the Internet and 97% of them using the internet to research products and services that they then buy locally, your web presence and search engine discoverability is critical. Join experts from Google and Netsertive for this hands-on webinar to learn how to transform online discovery into offline, local sales. More SGMA National Health Through Fitness Day Share
Washington, DC March 6-7 Join SGMA for our 13th Annual SGMA National Health Through Fitness Day (NHTF Day) as the industry, celebrity athletes, P.E. teachers and other physical activity advocates head onto Capitol Hill to lobby for U.S. legislation to "Get America Moving." The present key legislation the SGMA is focused on for NHTF Day is the Carol White Physical Education for Progress Act (PEP) and the Personal Health Investment Today Bill (PHIT). Both of these initiatives will help the nation overcome our obesity crisis. More |
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In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services - Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at mmay@sgma.com.
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