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In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services - Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at mmay@sgma.com.
Social Networking Making its Mark on Fitness and Exercise SGMA Research Share    
Social networking and Generation Y's focus on technology might be having a dramatically different impact on America's fitness patterns than many assume. Rather than locking young people into an inactive lifestyle, social media may be driving the younger generation into new forms of fitness activities, according to SGMA's Tracking the Fitness Movement (2011 edition). Highlighting Gen Y's (those born between 1980 and 1999) physical fitness trend is the growing interest in group exercise. High impact aerobics, step aerobics and group stationary cycling activities have all increased more than 20% in participation within the past three years. More Fast-Pitch Softball: Inside the Numbers SGMA Research Share
SGMA Research proudly presents five 'fast facts' on America's fast-pitch softball players. There are 2.4 million players; 55% of all players are under 25 years of age; 52% are female; 25% of all players have a college degree or higher; and 49% of all slow-pitch players come from household incomes of at least $75,000 a year. More
SGMA Members Supplied Gear for Congressional Baseball Game SGMA Public Policy Share
Last week's Annual Roll Call Congressional Baseball Game in Washington, D.C. was a battle of the 'haves' and 'have nots.' The Democrats had a strong, experienced, overpowering pitcher and the Republicans did not. Congressman Cedric Richmond (D-LA) pitched a complete game, recorded 13 strikeouts, and allowed only one hit in the 8-2 victory by the Democrats. This annual game raises money for two local charities: the Washington Literacy Council and the Greater Washington Boys & Girls Clubs. Equipment used by both teams was donated by SGMA members Diamond Sports, Easton-Bell, DeMarini, Reebok and the Wilson Sporting Goods Company. The baseball equipment will be donated to the Washington Boys & Girls Clubs and public schools in Washington, D.C. to help increase youth participation in baseball. More
Overuse Injuries in Youth Sports Are More Common SGMA Education and Resources Share
It is a widely held belief that three-sport athletes at the high school level (for both males and females) are not as common as they used to be. One of the biggest reasons why is because so many athletes are focusing on just one sport at an early age. As a result, overuse injuries are becoming more and more common. journalist Susan Lulgjuraj from the Press of Atlantic City has investigated this issue. More Women's Soccer World Cup Finale Was A 'Big Deal' SGMA Education and Resources Share
According to ESPN, roughly 13.5 million people watched the final of this past Sunday's Women's World Cup Soccer finale. And, a record number of those watching the big game were also busy communicating with friends, followers and family members via Twitter. More SGMA Announces Product Integrity Program For Its Members SGMA Education and Resources Share
SGMA is pleased to announce its partnership with Bureau Veritas Consumer Products Services, a world leader in quality assurance and supply-chain risk management solutions. Bureau Veritas will be the official sponsor of SGMA's Product Integrity Program, an exclusive benefit for the association's membership. As part of the program, SGMA members will have exclusive benefits such as technical consultation, the chance to learn the latest information related to product safety and risk management and supply-chain services, including member-only discounts on product testing. More
AFIRM/SGMA 2011 Tracking the Fitness Movement Report Webinar SGMA Events Share
Silver Spring, MD Thursday, July 21, 2 p.m. EST SGMA & AFIRM are pleased to be hosting a webinar on the "Soon to Be Released" 2011 Tracking the Fitness Movement Report on July 21 at 2 p.m. EST. More Youth Sports Legislative Agenda to Address Fitness, Access, Nutrition and Safety SGMA Events Share
Washington, DC Wednesday, July 27, 11:15 a.m. EST This July in honor of National Youth Sports Week, the Youth Sports Legislative Agenda, will seek to strengthen four main pillars of youth involvement in sports — Fitness, Access, Nutrition and Safety (F.A.N.S) in Washington, DC. More |
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