SIPpost
Feb. 25, 2014

The future of SEO and how to avoid being an SEO caveman
Smart Company
Too many businesses are stuck in the "caveman" days of search engine optimisation, according to David Pocock, manager of ROI Connect. At a recent SocialBusiness conference, Pocock told the audience businesses had to evolve from an approach of "me want link good." Pocock says SEO has moved on from content which is full of links but is not engaging or unique.More

SecureKey, a Toronto startup with big-name backers, aims to slay Internet security dragon
Financial Post
The rise of the Internet has been a huge benefit to society, but there have been unexpected frustrations, like the need to juggle an ever growing list of passwords and logins. It seems a small price to pay, but at a time when Internet security is increasingly under threat it's quickly become a major issue.More

3 ways to drive traffic to your website
The Lincolnite
To help your website and content become more popular you need to start making a name for yourself throughout the web to encourage clicks back to your website. It's wrong for businesses to rely solely on one channel to drive traffic, such as SEO, because there are too many influences that are out of your control.More

Digital skills gap: How can modern marketing courses stay relevant?
The Guardian
These are exciting times to be working in marketing, either as a practitioner or an academic. The whole field is changing. Marketers now have more data and analytics tools to play with than ever. In fact CMOs believe technology is the single most important force shaping marketing now, according to IBM's recent global C-Suite survey. However the pace of change means that the gap between the skills that marketers have and the skills that they need is growing.More

Crowdsourcing as the next health care solution
She knows Health & Wellness
It seems that health care is always changing. In addition to a new health care platform in America, many people are also shifting the way they obtain medical advice. Thanks to technology, crowdsourcing is now a popular option. Crowdsourcing means outsourcing an inquiry to an online community — in the case of health care, an inquiry would go to medical professionals.More

The future of SEO and how to avoid being an SEO caveman
Smart Company
Too many businesses are stuck in the "caveman" days of search engine optimisation, according to David Pocock, manager of ROI Connect. At a recent SocialBusiness conference, Pocock told the audience businesses had to evolve from an approach of "me want link good." Pocock says SEO has moved on from content which is full of links but is not engaging or unique.More

Try these alternatives for your landline phone service to save money
Calgary Herald
Landline phone service has been supplanted to some degree by cell phones, but there are some other alternatives that use VoIP (Voice over IP) to offer you a home phone with all the frills at a fraction of the cost of what a traditional vendor charges.More

IBM to spend $1.2 billion to expand cloud services
Reuters Canada
IBM said it will invest more than $1.2 billion to build up to 15 new data centers across five continents to expand its cloud services and reach new clients and markets. The new cloud centers will be in Washington D.C., Mexico City, Dallas, China, Hong Kong, London, Japan, India and Canada, with plans to expand in the Middle East and Africa in 2015.More

Data from social media is the must-have brand asset
The Guardian
Data has become the cure to digital snow blindness. Data from social media has become the must have brand asset in 2014, and the only stumbling block is a brand's ability, or lack thereof, to react and respond. Social data is incredibly rich. It can show who will win a game show, as well as the general election. It can show product preferences so that brands can make things we don't yet realize that we want to buy. It can also predict world events. More

VoIP can provide guaranteed business upkeep, increased customization
Marlin Media Room
In the modern business environment, having a proper phone system is important, but this can have multiple problems in action. For instance, in the event that there's a natural disaster, a company's phone system can become inaccessible for as long as days, while many systems don't allow for customization for specific business practices. More

E-books: As length's no longer an issue, how about some novella thinking?
The Irish Times
The notion that each story has a natural length has long been championed by writers and ignored by publishers. In traditional publishing certain lengths are commercially viable. If a draft of a book exceeds these limits, the author will more than likely be asked to cut it. Is that stream-of-consciousness section integral to the plot? Must the narrator spend so long dwelling on his bleak childhood?More