SIPpost
Mar. 25, 2014

How to do SEO for local business, without content marketing
Search Engine Watch
Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it's difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable SEO was possible (even if such spammy tactics inevitably posed a threat to brand reputation).More

Why internet upload speed in Canada lags behind world average
CBC News
In a busy week, Jeremy Phan might do 10 photo shoots for various business clients, each typically taking about five or six hours and resulting in two to five gigabytes worth of images. But that's only half the job. After processing the photos at home, he spends a seemingly interminable period watching a status bar on his computer inch forward as he uploads his work to clients, many of whom are looking to add virtual tours of their offices to their web sites and Google Street View.More

Canada: Crowdfunding to get regulatory green light
Digital Journal
An online revenue stream often used by artists and filmmakers is set to be approved in several Canadian provinces for business startups. Reuters reported that the Ontario Securities Commission is drafting up crowdfunding rules that involve equity stakes in capital projects. According to The Globe and Mail, similar regulatory bodies in Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Quebec and Saskatchewan are also proposing similar measures. More

Experts: Government spying tools will worsen Internet security
Reuters Canada
Electronic spying tools used by the U.S. government could end up in the hands of organized criminals and hackers, further eroding Internet security, warned industry leaders who called for new restrictions and oversight of government activity. "It is a big worry" that the methods will spread, said Andrew France, former deputy director of the U.K.'s NSA equivalent, GCHQ, and now chief executive of security start-up Darktrace. More

How to increase your website leads without increasing traffic
Business 2 Community
Most business owners want more traffic, but most don't realize they might not need more traffic. I have talked about this many times on this site, but online marketing comes down to two components: traffic and conversions. If you have an effective website, it should be generating you leads automatically. If you are generating at least 100 website visitors a month, you should be generating three to five leads from your website each month. If not, you might have a website conversion problem. More

How to do SEO for local business, without content marketing
Search Engine Watch
Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it's difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable SEO was possible (even if such spammy tactics inevitably posed a threat to brand reputation).More

Satellite crowdsourcing adds 2 million searchers for missing jet
Bloomberg
Tomnod.com, a crowdsourcing website run by DigitalGlobe (DGI), has tapped more than two million people to scan through satellite images searching for clues about missing Malaysian Airline Systems Bhd. (MAS) Flight 370. About 645,000 features have been flagged in pictures in Tomnod's largest-ever campaign, DigitalGlobe said in a blog posting. More

Forget SEO, develop personality instead
Vancouver 24hrs
When the Internet first started to blow up in the late 90s, individuals treated it like a public journal while companies viewed it as another version of the Yellow Pages. Over a decade later, people are more scared than ever that the things they write in their journals may end up online, and companies worry about being lost amidst the change — just like the Yellow Pages.More