SIPpost
Aug. 13, 2013

5 web analytic truths for smart digital marketing
Business 2 Community
In the past, marketers were always looking for useful data — analytics data that would justify the dollars spent advertising and promoting their product or service. But now, there is often an over-abundance of data. It's everywhere — web, mobile, social, offline etc. So where do you start? What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.More

Social media a game changer for campaigning
Daily Hearld Tribune
As we approach the real, hard-edge campaign period leading up to municipal elections, we are once again reminded about how much social media has changed the game. Whether we are talking Facebook, Twitter, LinkedIn, or any other connective online group applications, there is no doubt the genre plays a huge role in the election.More

SEO marketing should be a priority for small businesses
Digital Journal
Shahab Saba, CEO and co-founder of Cyberset, the premier firm for Internet marketing services working, says he's surprised how often he has to explain his business to potential clients. "SEO marketing is all around you online," he says. "It's the reason for many of your purchasing decisions, but it's also a tool you can use to grow your business." More

Study: Fake web traffic Is worse than you thought
Ad Age Media News
Fake web traffic has long plagued the online publishing world, but Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online advertisers millions in wasted ad impressions.More

Crowdsourcing: The new trend
The Times of India
Crowds are a hit. Millions of people, connected by the internet, are now contributing ideas and information to projects big and small. Crowdsourcing, as it is called, is helping to solve tricky problems and providing localized information. Weather apps, for example, sometimes have data only for cities or towns far from a specific location. More

5 web analytic truths for smart digital marketing
Business 2 Community
In the past, marketers were always looking for useful data — analytics data that would justify the dollars spent advertising and promoting their product or service.More

Cyber insurance in demand after recent data breaches
CBC News
When Brian Rosebaum started pitching cyber insurance to companies in 2006, he was met with blank stares from risk managers and resistance from information technology experts, who insisted their networks were impenetrable.More

Social media may soon drive more traffic to your site than SEO
Business 2 Community
Still skeptical about the power of social media marketing to help you and your business see results? Here's some compelling information for you:More

German web firms to launch encrypted email as standard following NSA snooping furor
Nanaimo Daily News
Two of Germany's biggest Internet service providers say they will encrypt customers' emails by default following reports that the U.S. National Security Agency monitors international electronic communications. Deutsche Telekom AG and United Internet AG say emails sent by their customers will be automatically encrypted. More

Achieving quality VoIP from the cloud
Unfied Communications Strategies
It is indisputable that hosted, cloud-based Voice over IP (VoIP) and IP-PBX technologies are gaining traction, primarily because they reduce costs for equipment, lines, manpower, and maintenance. But there are stumbling blocks namely around reliability, quality and weak or non-existent failover capabilities that are keeping businesses from fully committing.More