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The Internet of Things will cost companies more than they're ready for
Venture Beat
Though the Internet of Things era has only just started, it may already be broken. Like generals fighting the last war instead of the next one, many companies working to build the Internet of Things seem to be stuck in the smartphone and tablet era, embracing approaches that will soon be obsolete, if they aren't already.
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Google acquires Gecko Design for its Google X labs
The Next Web
When you're trying to change the world, it's important that the products you create actually look nice. To that end, Google has acquired hardware design firm, Gecko Design for an undisclosed amount. The acquisition was confirmed on Gecko Design's site with the company's President, Jacques L. Gagne, stating, "This is an incredible opportunity for everyone at Gecko. We are very excited and honored to join Google(x) and work on a variety of cutting edge projects."
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10 lessons on Walmart's social media strategy
Business 2 Community
Walmart is the world's largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart's goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart's mission is to help them save money so they can live better lives. That's according to Chad Mitchell, Senior Director of Digital Communication. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart's reputation.
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Microsoft considered renaming Internet Explorer due to negative perceptions
Forbes
According to Net Applications, Internet Explorer has more than a 58 per cent web browser market share as of now. This is about triple the market share of the second-place browser, Google Chrome. However, Internet Explorer is known for having a bad reputation because previous versions of the software were vulnerable to security breaches, so Microsoft considered rebranding with a new name for the browser.

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BuzzFeed aims to stay ahead of trends on fast-moving Internet
Today Online
In an interview about a new investment in BuzzFeed, Mr. Jonah Peretti, its co-founder and chief executive, told The New York Times: "We're organizing ourselves to be a media company for the way people consume media today." But what about the way people consume media tomorrow? While many people now find their news on Facebook, it is easy to forget that very recently they found it on Google and will surely find it somewhere else in the not-too-distant future.

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The crowdsourced map of internet traffic that keeps your favorite websites running
Quartz
It isn't easy keep the internet connected. A large country will bite off a chunk of a smaller one, and switch the network connection; or hackers will program a swarm of robots to overload a website, cutting it off from everyone else; or sharks will just eat undersea fiber optic cables. So what's a company that depends on its website to do in such an unpredictable world?

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The next Internet monopoly: Uber, the transportation network
Venture Beat
By design, the Internet trends towards monopoly: There's one major social network (Facebook), search engine (Google), encyclopedia (Wikipedia) business network (LinkedIn), classified-ads website (Craigslist), retail site (Amazon), auction site (eBay), and micro-blogging service (Twitter). "Over the long haul, competition has been the exception, monopoly the rule," explained father of Net Neutrality, political candidate, and law professor Tim Wu.
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XRay web tool to make online personal data more transparent
Beta News
It's a given that internet companies gather titbits of our private lives in exchange for free services, but how much do we really know about what happens to our personal data? Researchers at Columbia University have warned it is a mistake to gloss over the details we reveal online and describe the web as an "opaque black box" leveraging our personal info without our knowledge or control.
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Missed last week's issue? See which articles your colleagues read most.

    After Google, Yahoo joins the rally in email encryption for safer Internet (The Next Digit)
Social media: The Wild West of behavioural data collection (The Globe and Mail)
20th anniversary of first online sale: How we shop on the web (The Telegraph)

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Online shopping is the future, so why do so many web retailers want to be in stores?
The Hamilton Spectator
When online jewellery shop BaubleBar opened a bricks-and-mortar outpost in Manhattan, the retailer quickly realized just how different its in-store shoppers are from its web customers. Shoppers suddenly paid more attention to unflashy pieces often overlooked online. More women bought multiple necklaces that could be worn together. And, perhaps, most importantly, co-founder Daniella Yacobovsky said shoppers typically purchased three times as much merchandise as an online BaubleBar customer.
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Low-income families protest in Ottawa for more affordable Internet
Metro News
Ottawa activists representing low-income families rallied in front of the Ottawa Public Library to raise awareness about their lack of affordable Internet access. It was part of a nation-wide campaign led by ACORN Canada, in its bid to convince the Canadian Radio-television and Telecommunications Commission (CRTC) to lower prices for low-income families, specifically those in urban areas.
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