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TC Transcontinental

At TC Media (which acquired ThinData Inc. in 2008), we provide a full suite of email marketing solutions.

 


With 2013 coming to a close, SIP would like to wish its members, partners and other industry professionals a very safe and happy holiday season.

As we reflect on the past year, we would like to provide SIPpost subscribers with a look at the most-read news stories. That means, over the next two weeks, we'll count down the Top 20 articles for the year! Join our late Happy Holiday celebrations at a Sunday lunch on January 6, 2014 and learn some health tips, details.

Regular publication will resume on January 7, 2014.





10. 5 web analytic truths for smart digital marketing
Business 2 Community
Aug. 13, 2013: In the past, marketers were always looking for useful data — analytics data that would justify the dollars spent advertising and promoting their product or service. But now, there is often an over-abundance of data. It's everywhere — web, mobile, social, offline etc. So where do you start? What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.
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9. 5 tips for increasing website traffic
Canada Business Review
June 18, 2013: If you have a business website, you know that increased traffic means increased sales and profit. But just how do you go about getting that additional website flow? Here are some of the most helpful tips and tricks to getting more people to view your business website.
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8. 10 questions about Canada's Internet spying
The Globe and Mail
June 18, 2013: Several days ago, the U.K. Guardian and Washington Post newspapers reported on U.S. surveillance programs involving the massive intercept of electronic and voice communication data. The most notable of these, called PRISM, is described by the Guardian as allowing U.S. intelligence officials (and specifically the National Security Agency or NSA) to collect material including search history, the content of e-mails, file transfers and live chats. The focus is on foreign communications that take place outside of the U.S. but transit through the systems of U.S. internet firms.
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7. New web analytics tool can tell publishers who visits and why
Media Tel
July 2, 2013: Audience insights company VisualDNA has launched a free website analytics tool to show publishers not just who visits their website, but why. WHYanalytics reveals the emotional characteristics of any website's visitors throughout the day in real-time, and is the first of a new suite of products from VisualDNA which aim to provide clarity in audience segmentation and engagement across the whole online advertising sphere.
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6. 10 social media statistics that should shape your social strategy
Business Insider
July 23, 2013: Social media sites are constantly changing their layouts and the dimensions of profile photos often get adjusted as well. You'll want to check out this cheat sheet of the latest profile photo dimensions so your page looks clean and professional.
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5. SEO: Focus on the only metric that matters
Forbes
Oct. 15, 2013: A potential client recently expressed concern that the stats for my SEO firm's website were trending lower on SEMrush, an online tool that provides insightful data related to search engine optimization. This seems like an opportune time to write about a topic I've been researching ever since I started doing SEO 10 years ago — which metrics matter and why. Below I examine several key metrics used in SEO and give guidelines for how to interpret and benefit from them.
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4. Apple buys Toronto crowdsourced mapping firm Locationary
IT World Canada
July 23, 2013: In a bid to improve its Maps service, Apple has once more set a path for Canada and purchased Toronto-based crowdsourced mapping startup Locationary. Terms of the deal have not yet been disclosed. This is not the first time Apple has purchased a Canadian mapping company.
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3. Internet safety for seniors
CTV News
Sept. 17, 2013: In Canada, seniors are the fastest growing group of internet users. Those over the age of 65 are using e-mail and social media, more than ever before. Ottawa-based Internet security company, Trend Micro, recently hosted a free information session to educate local seniors.
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2. How companies track surfers without using cookies
IT World Canada
June 25, 2013: It's common knowledge that Internet advertisers use cookies to track people’s online activities for marketing purposes. Some users are able to circumvent this by setting their browsers to reject cookies. However, digital rights group Electronic Frontier Foundation said some web sites knowingly or unknowingly still relay to third-party companies information through a tracking method called fingerprinting.
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1. Yahoo unveils new logo
Financial Post
Sept. 10, 2013: Yahoo has adopted a new logo for the first time since shortly after the Internet company's founding 18 years ago. The redesigned look is part of a makeover that Yahoo has been undergoing since the company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.
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SIPpost
Frank Humada, Multiview, Director of Publishing, 289.695.5422
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Daniel Carelli, Content Editor, 289.695.5417   
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Max Haroon, SIP, President, 416.891.4937
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