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Multiply your message and make the most of your marketing efforts
Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before...
Perhaps you've noticed certain buzzwords that attempt to define a changing landscape in digital analytics: "big data," "mobile marketing," "predictive analytics," and "convergence analytics." But somehow you have to navigate the next couple of years as new measurement paradigms...
For business-to-business companies, email marketing is all about getting the right content in front of the right customers. Customer acquisition and lead nurturing were the most important purposes of email marketing programs among U.S. B2B marketing professionals surveyed...
Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity. It's time to start seeing that little slip of paper for what it is: The best opportunity...
There's been loads of talk about using stories for business communications — for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and activate the brain. We learn more and remember better. That's why stories are...
According to a new study conducted by IBM across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth (through superior loyalty) is at the very top. 42 percent of respondents suggested that acquiring new customers and...
If you're not doing much marketing, you're missing a huge opportunity to scale your business. When done right, marketing will help attract new customers, strengthen your brand relative to competitors, and position your company for long-term revenue growth. The best part:...
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