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How to be persuasive during virtual sales calls Selling Power Share    
It's highly likely that your prospects don't have time for long, face-to-face sales pitches. That leaves sales teams with email and the telephone. Of course, the people your team is trying to reach receive 200-plus emails a day. Of those emails, perhaps a handful are relevant and wanted. According to InsideView, more than 90 percent of C-level executives never respond to email blasts or cold calls. When you limit communication to email and telephone, your sales team is missing out on one of the most important aspects of closing the sale: nonverbal communication. More 7 entrepreneurial lessons from 'Shark Tank' Fast Company Share
"Shark Tank" — the prime-time feeding frenzy where successful entrepreneurs fight over promising startups, and ruthlessly chew up the unprepared — provides a wealth of knowledge about what venture capitalists need to hear before they invest in your company. More Clicks that clank Sales & Marketing Management Share
There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach, comments, retweets, Likes, shares, clicks, traffic, leads and so many more. But be careful about measuring activity, not results. More B-to-B marketers taking a fresh look at direct marketing tactics PROMO Share
As marketing overall becomes more metrics driven, there's increased interest in the core tactics of direct marketing. "Budgets haven't increased, but CFOs are starting to understand that they can't just keep doing the same thing over and over and expect results," says Mac McIntosh, president of B-to-B consultancy Mac McIntosh Inc. and a partner at marketing automation firm AcquireB2B. "They're realizing the power of the right offer at the right time." More The no-hour workweek: Reinventing employee expectations for the modern economy Fast Company Share
The 9 to 5 is dead, but we're still harnessing workers with its outdated strictures. Happy workers are more healthy and more creative, so it's time to start giving our workers the leeway to be happy (because otherwise they work all the time). The secret: Treat them like people. More Marketers wear multiple hats but have few guidelines MarketingSherpa Share
Marketers must wear many hats, provide expertise in multiple areas, cater to many whims and deliver answers to questions no one else can. However, we also know that marketers will either be praised or held responsible for the overall well-being of the organization's position in the marketplace. More Money talks — part 2 Sales & Marketing Management Share
In part one of this article, David Fellman, president of David Fellman & Associates, a sales and marketing consulting firm, asserted that the fundamental problem with most sales compensation plans is they don't work well. They don't motivate the performance and behavior that employers are looking for. In part two, we look at how you put all of the components of a complex salary structure together to create a highly effective compensation plan. Related content to part 1 Pinterest: The who, what and where ... and how you can use it MarketingProfs Share
When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers. More |
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