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Get a great read from the latest edition of Marketing Times SMEI News Share     In this issue of SMEI's Marketing Times Magazine, you will learn how to: amplify sales, boost communication and employ social media. In-depth articles including a creative writing lesson called "Write to Sell More by This Afternoon" are sure to inspire you. To read the full issue, click here.
3 ways to reassert your brand Bloomberg Businessweek Share
In January 2008, after 20 straight years of 5 percent or higher annual revenue growth, Starbucks announced that it had posted a paltry 1 percent growth rate. Newly reinstated Chief Executive Officer Howard Schulz sensed that something was rotten in the state of Starbucks — namely, breakfast sandwiches. In his book "Onward!," Schultz writes that Starbucks did a lot of things well, but first and foremost it was "the coffee authority." The company built an empire by obsessing about coffee beans, roasting techniques and the coffee education of every in-store "partner." More How to make sales training stick Selling Power Share
Many managers find that sales-training programs fail to make a lasting, visible impact on sales figures. Diane Hessan, current president and CEO of Communispace Corporation and former executive vice president of Forum Corporation, one of the country's leading sales-training companies, offers managers 10 tips on how to enhance and reinforce learned skills before, during and after training. More Return on influence: The new ROI Harvard Business Review Share
The more marketers accept the concept of measuring influence relative to reach, the quicker social media industry standards will surface. Social networking revolves around the art of people interacting with people, not logos. People have influence; things do not. Ultimately, influence is power that differentiates. More
How to issue a great apology Inc. Share
JCPenney landed at the center of a firestorm recently over a shirt it was selling to girls, bearing the slogan: "I'm too pretty to do my homework so my brother has to do it for me." Internet commenters registered rage at what they saw as a sexist shirt promoting girls' looks over their brains by tweeting, emailing and signing online petitions. The pressure forced JCPenney to pull the shirt immediately. But the company did get credit for acting quickly and issuing an apology statement right away. More 25 free or cheap ways to market your business American Express Open Forum Share
Don't skip out on marketing because you think you can't afford it. You can't afford to fail at marketing, so use these budget-friendly ideas to build your business. More Eliminate the fear — all of it Bloomberg Businessweek Share
Are your people afraid? Do they have anxiety caused by the concern that something drastically harmful — such as a layoff, firing, pay cut or demotion — is going to happen? Everyone is fragile at the core. We all worry that tomorrow will be our last day. Fear impedes people from doing their best work. How can you, as a leader, eliminate it? Here are four ways. More Why small changes make stronger sales teams Selling Power Share
 Is it better to enact change with a big bang, or by taking incremental steps?
Some successful sales executives believe the path to betterment is a slow burn. Prior to his current leadership role as vice president of business wireless at
Bell Mobility (Canada), Michael Weening managed the Communications Sector team for Microsoft in the U.K., where he lead the transformation that reversed the organization's revenue decline, drove double-digit growth and radically improved customer satisfaction.
MoreThe 7 secrets of spellbinding pitches Fast Company Share
Steve Cohen is billed as the "Millionaire's Magician" because of his private shows for megabucks clients like Warren Buffet and Michael Bloomberg. From years of performing for these powerful people, Cohen has conjured up secrets on how to captivate audiences. Use his showmanship secrets to better sell your ideas to bosses, clients and other decision makers. More Lean marketing tips: Business cards as selling tools crowdSpring Share
Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. But what we don't do is treat that little 2-by-3.5 slip of paper with our name and contact information as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience — the person to whom you hand it. More |
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