Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
Fleshing out your buyer personas with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Here are four questions to ask when creating buyer personas.
One day, toward the end of a BD meeting, my colleagues and I started talking about elevator speeches and networking. During the conversation, it became apparent that everyone was hungry for more substantial networking tips and tools, so I put forth the idea of creating a...
With the recent news of AECOM's acquisition of URS, followed by their subsequent purchase of Hunt Construction, it seems like the big just keep getting bigger. If AECOM was a mega-firm at 50,000 employees, what is it at 95,000? Since a gigabyte is larger than a megabyte,...
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Marketing Proposal Coordinator Kansas...
Your SMPS membership gives you access to countless professional contacts who can provide you and your firm with valuable competitive intelligence, leads, and referrals. Help SMPS to expand that network by encouraging your coworkers and...
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