Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
Social media marketing has moved beyond the stage of "integral aspect" and is now the soul of many successful marketing campaigns. Neglecting traditional marketing wholly in favor of online marketing means missing chances to integrate both channels in order to establish...
Content marketing gets a lot of buzz these days, and for good reason. It only costs time to create, it sticks around forever, improves your visibility, reinforces your brand, and encourages people to buy from you. That being said, certain types of content work and certain...
Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens. More typically, you use an elevator pitch when you run into a potential customer at a conference, trade show, or social event. The elevator pitch consists of three parts.
In this day and age of the commoditization of the A/E/C industry, you'd think the last thing we'd need is a reminder of this unfortunate trend. Just as Hester Prynne was branded with an "A" for adulteress in The Scarlet Letter, it would...
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Proposal Coordinator Los Angeles,...
SMPS University is less than a month away, but there's still time to plan for this graduate-level program especially designed for A/E/C marketers and business developers. Unlike an MBA, SMPS U is already tailored to your profession and industry. In fact, there's no need...
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