Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
SMPS's annual conference, Build Business: go beyond, is set for August 19-21 in Los Angeles. To get ready for an amazing conference, the planning committee is looking for great ideas for presentations. If you're interested in presenting...
We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools.
As you set up shop at your next event, you'll want a flood of traffic coming your way. Getting people through the doors and to your table is not easy. Here are a few tips to market your event online so your hard work, planning, and executing pay off.
We know the importance of building a strong digital reputation. These days, the Google search result for your name is equivalent to your resume. But building up your online reputation takes time. Here are four ways you can do it—even when you have no extra time to...
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Director of Marketing & Business...
SMPS members: Don't miss our next Lunchtime Learning Lab on September 24, "An Introduction to InDesign...
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