Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...
Henderson Engineers, Inc. (HEI), based in Lenexa, KS, has added two SMPS chapter president-elects...
Just like search engine optimization or SEO helps to increase organic exposure in the search engine result pages (SERPs), hashtags hold the power to drive traffic to a web site from the social networking sites.
Strength in construction has contributed to privately held companies' health and consistent growth in sales and profit margins, according to new data from Sageworks, a financial information company.
Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email subscribers?
To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won't see the problem, understand the benefits, or make the change.
View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Marketing Assistant Des Moines, Iowa...
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