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3 is a magic number — for proposals and presentations

Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think. Let's examine...

source: By Joe Latta
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When it comes to proposals and presentations, order matters. In...

source: By Joe Latta

It shouldn't come as a surprise that businesses that invest time, resources and, in some cases, money in social media want to see a measurable ROI. In theory, social selling seems like an easy concept to master. After all, you just...

source: Business 2 Community

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the seven critical parts you should include in every direct...

source: Entrepreneur

The night before a conference where I was scheduled to speak, I found myself in a crowded bar just south of Greenwich Village. The organizers had arranged a VIP reception, and — having just moved to New York — I figured I should attend. Indeed, I had good conversations...

source: Harvard Business Review

This year at Build Business in San Antonio, we were honored to have Grant Korgan as our keynote speaker. His story of survival, endless gratitude, and unwavering positivity is brilliantly described in his autobiography, Two Feet...

source: SMPS Bookstore

View featured jobs and all open positions, ranging from entry level to executive, in the SMPS Career Center. (Note: Some features will require you to create a free Career Center account to proceed.) Here are some current opportunities: Marketing Coordinator Richmond,...

source: SMPS

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