2012 annual meeting

2012 Association Media & Publishing Annual Meeting Registration is Now Open! Join us from June 11-13, 2012, for two-and-a-half days of education and networking at the Baltimore Hilton in Baltimore, Md. Interact with fellow association publishers, business operation executives, communications and marketing professionals, designers and content generators to share your organization's successes and learn more about the continuing evolution of association media and publishing. Register today to take advantage of early bird rates!More

Facebook timeline survey results

In the Feb. 2, issue of Sidebar, we asked, "Do you like the new Facebook timeline layout?"

Here's how our readers responded:

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Your website's dirty little secrets
Association Media & Publishing
An association's website is its most significant communication and marketing vehicle. Yet, it also is the most overlooked. Why?More

12 most effective ways to engage on Twitter
American Express OPEN Forum
Even though Facebook tends to dominate social Web, Twitter is an important tool for social sharing and for building your own community. Twitter is an ideal tool to use to stay informed and to drive traffic to social properties. Most importantly, it helps you build relationships with like-minded people.More

Increase your Facebook page visibility
Social Media Examiner
Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. The following are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.More

Integrating social media in direct marketing campaigns
123Print
Many marketers are incorporating social media into their integrated marketing campaigns to complement other efforts such as direct mail, print marketing and digital communications. One way social media has influenced direct marketing is by enabling direct interactions with customers.More

5 tips for implementing a successful QR code campaign
MarketingProfs
A print ad, coupon, package or other static marketing piece with a QR code that links to an audio or video endorsement of your product delivers a more engaging customer experience. QR codes can be inexpensive to implement and can provide a measureable return on investment. The following are five tips for implementing an effective QR code campaign.More

Future of SEO: Change, convergence, collaboration
SearchEngineWatch
Convergence and collaboration: It's a big topic that requires a big post. Why? Like it or not, SEO has changed and its future relies upon a complex relationship with content marketing, social media and collaborative technology. The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology.More

9 free tools for link discovery and content creation
Search Engine Land
Every day it seems that there's a new tool out there to monitor, measure, track and suggest what we should be doing. Many of these are free or offer free trials, but finding the time to test out a new tool in order to see if it suits you isn't always easy.More

5 ways to reinvent the press release with SEO
PR News
Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization's website. As such, search engine optimization is important to the success of today's press release. Optimized press releases attract consumers and influencers, as well as journalists — and pulls them into your story.More

Put an to end meaningless PR metrics
PR in Your Pajamas
Gone are the days when the success of PR is measured only by outputs: number of articles published about our company; number of people who were reached by the publications, TV programs and radio shows we appeared in; etc. The problem with these metrics is, we're never really sure exactly how many people we've reached and, more importantly, what affect such exposure has had on consumer behavior.More

Benefits of buying recycled printer ink and toner cartridges for your business
Ecopreneurist
In today's world, keeping eco-friendly practices in mind, there are various ways to reduce the waste of many products; like purchasing items that are made from recycled materials. Remanufactured printer ink cartridges are a great example of a commonly expensive, but very necessary product, that has gone through a recycling process to be resold to consumers.More