E-book survey results

In the May 12 issue of Sidebar, we asked, "Are you currently reading an e-book?"

Here's how our readers responded:

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Do you really know your customers? Marketing to a rapidly diversifying population
MarketingProfs
The U.S. Census Bureau will release the results of its 2010 census this summer, and marketers should prepare for some major demographic shifts. What these changes mean for your marketing is obvious: One-size-fits-all messaging isn't going to cut it. It will seem wildly off-base and irrelevant, especially if you attempt it in your email and social media marketing — avenues in which instantaneous feedback and listening is expected.More

Improve your direct mail marketing
Bloomberg Businessweek
When it comes to best practices, creating relevant and personalized communications are the most important factors for small business marketing success. Direct mail, like a good conversation, should be engaging and interactive. It represents a dialogue between you and your audience and presents an ideal opportunity to develop, build and expand your business connections.More

The roles of social, direct mail, print media
123Print
Many marketing analysts have pointed to the Web as the future. While social media, mobile tech and search marketing are certainly revolutionary, it is important to recognize the value of real-world, physically tangible marketing materials. Ultimately, consumers prefer to live in both worlds — not just the digital — and it's vital that businesses are able to fulfill those concerns.More

When it comes to inbox advertising, less is still more
The New York Times
Google realized from the start that irrelevant ads would annoy its users. So it developed software that analyzed the words in an incoming message and then selected the seemingly most salient ads among those in its inventory.More

Facebook, Twitter key to small business marketing
Online Media Daily
Not only has social media become a major part of small businesses' marketing tools, Constant Contact reported, but the practice is increasing. Of the 73 percent of small businesses currently using social media, 80 percent said their use had increased during the past year — and 81 percent said that it will increase over the next year. Of those that are not using social media yet, 62 percent said they plan to start during the next year.More

The demographics of social media
Advertising Age
In this week's issue, Advertising Age collected a lot of social media demographics based on actual user profiles, not just Web traffic. The following is a handy infographic with a detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.More

17 Twitter tips from Mashable Connect attendees
Mashable
While Twitter users have become more active in the past year, there are only a few who are consistently valuable, engaging and respected. Becoming one of those users is a challenging task, but it's also something that can pay big dividends. In this article, the world's leaders in digital share their advice on how to become a master Twitter user.More

SEO, website redesign: Relaunching without losing sleep
SearchEngineWatch
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO's office.More

11 ways to find new content for your social strategy
Social Media Examiner
Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you're going to need a good source of raw material to continually draw upon.More

Tips for mobile SEO
Technorati
Right now, people are probably accessing your website using their mobile phones. If you're thinking of considering these mobile users for your Web asset as the next step, it's also time to think about SEO opportunities.More

Publications experiment with bundling
Adweek
Increasingly, publishers are charging premium prices for digital content and throwing in the print product at little or no additional cost.More

NAPIM issues ink supply cost update
American Printer
The National Association of Printing Ink Manufacturers Inc. has issued an update on the availability of critical raw materials used in the inks that printers’ purchase in all of the major printing processes: lithographic, gravure, flexographic and inkjet.More