Even Traditional Print Can Be Green(er)
from The Inspired Economist
Like it or not, "green" is a relative term. If you purchase a truck that gets 18 miles per gallon, is that good or bad for the environment? If you were driving a truck that got 13 miles to the gallon, it's good. The same applies to many marketing technologies.More

Smackdown: Printed Editions vs. Digital Editions
from Dead Tree Edition
Finally, a paper company is fighting back against the ridiculous notion that electronic books are greener than printed books.More

Stubborn with Your Social Media Vision, Flexible with Your Plan
from Search Engine Watch
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there.More

Is Much of Social Media Monitoring Snake Oil?
from Social Media Today
I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there. This has caused me deep feelings of confusion and uncertainty.More

PageRank Sculpting: Welcome Back to High School Hell
from Search Engine Watch
Sometimes, it also feels like Google is too smart for its own good. This over-smartness has recently caused some consternation between the SEO community and Google. It recently came out that Google has changed how they weight links. Many other people have explained this, but let me give it to you in a way that will cause flashbacks of terror, anguish, and absurdity: high school popularity.More

Fired Up by the Kindle
from Print CEO
Electronic book technology is still in its infancy and likely will be very different five years from now. For publishers, e-books are a win/win strategy since the costs associated with producing an e-book are nominal. For book printers, however, this marks the beginning of a transition that is only going to accelerate as the world's population shifts toward a majority of "digital natives".More

E-texts Receive Mixed Reviews from Students
from The Wall Street Journal
Nationwide, universities, high schools and elementary schools are launching initiatives of students using e-textbooks for studying instead of heavy hardback texts. Testing whether electronic texts that can be viewed on e-book readers or laptop computers can cut costs and improve learning.More

Are You a Jack or Jane of All Marketing Trades?
from Marketing Profs
As marketers, sometimes we are isolated in one area or a few areas during our careers. Some companies favor hiring an expert or specialist versus "a Jack/Jane of all trades" when it comes to hiring or developing their marketing departments. While I think being an expert in any given marketing area is important, I also think it is limiting.More

PR 2.0 Will Double Your Workload
from The Harte of Marketing
I thought it might be a useful conversation to discussion how PR 2.0 will keep you so busy providing strategic services and counsel for your clients or employer you won't need to worry about ghost blogging and tweeting as a source of income or a way to show value for one's job.More

Ten Reasons Why PR People Need to be on Twitter
from Social Media Today
As Twitter continues to grow in stature and credibility, it's important that public relations practitioners (as well as other professionals in marketing and corporate communication fields) develop a deeper understanding as to what all the fuss is about.More