Another Publishing Revolution on the Horizon
from PC Magazine
Adobe is one of the most important companies in the publishing industry. The company has introduced products like Acrobat, Flash, and AIR and continues to create great tools for anyone publishing documents and media in one form or another. But it's Adobe's recent announcement of its InDesign CS4 tool that could perhaps be its most important product when it comes to the future of publishing.More

Is the Internet the Future for Print?
from Business North
Are magazines immune from the financial woes facing newspapers? Certainly not. Revenue sources are similar, as are the challenges. While acknowledgement of the widespread use of the Web as a place to gather information, is it possible that some have overestimated the Internet, underestimated print, and abandoned core readership in the process?More

Four New Signals in Search
from Search Engine Watch
Search engines constantly look for new signals they can use to improve the quality of the results they provide to users. Ultimately, user satisfaction is a critical component in retaining or increasing their market share, especially over the long term. Let's explore some of these new potential signals and the way search engines evaluate and make decisions to use a new signal.More

The Brave New World of the Engaged Web
from Marketing Profs
It goes without saying: The Web is very different from what it once was. CNN and other "old media" stalwarts such as NBC, ABC, and the New York Times are no longer the top-ranked, most highly trafficked Web sites. Now, the darlings of Web 2.0 and beyond are Facebook, LinkedIn, YouTube, and Twitter.More

Do You Have "Linkable Content?"
from Search Engine Journal
The idea of creating great content for links isn't new; Eric Ward was defining linkable content eight years ago. More recently, Garrett French made a killer blue print for how to conceive, create and promote linkable content. Moreover, on Search Engine Journal, Loren Baker has educated readers on the importance of building natural links to interesting and relevant content and Ann Smarty has written about attracting links with HOW TO content.More

Is Social Media Privacy an Oxymoron?
from Search Engine Watch
Whether you're a CEO or student, at some point you've pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doing this, but these examples are dwindling fast.More

Google, Twitter, Facebook, WordPress: The Interwebs of Cross Publishing
from CMS WiRE
If you've ever wanted all your information in one place, your lucky days are upon you. The stars have begun to align and Santa is delivering some early Christmas gifts, including Google's FeedBurner RSS feed that automatically publishes to Twitter, WordPress blogs that can be posted to and read from Twitter apps, and a new Facebook URL shortener.More

Google's Stepchild, YouTube
from Big Biz News
Experts claims, "YouTube is the stepchild of social media marketing, with significantly more marketing potential than his sister social networks." What does YouTube bring to Internet Marketing? The research firm e-Marketer projects a 35 to 45-percent growth in online video advertising for each of the next five years. YouTube, the renowned media marketing giant, acquired by the mega-marketing internet search engine, Google, has contributed much to this evolution.More

Magazines Get Ready for Tablets
from The New York Times
After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers.More

Keep Linking Free and Unfettered, Demands New Internet Freedom Campaign
from Response Resource
A campaign to ensure that linking remains free to all has been launched today. The Right2Link campaign comes as the Digital Economy Bill and other market developments appear to be threatening the information-sharing freedoms afforded by the World Wide Web.More

ValueDrivenMedia Draws Attention to PR Industry Success
from The Associated Press via New Jersey On-Line
Believing that the best public relations professionals are the solution in reshaping distorted perceptions of the profession, Susan E. Jacobsen announced the launch of ValueDrivenMedia. The Blog, which is a value-add on Jacobsen's LUV2XLPR corporate site, showcases success stories in the way of measurable campaigns and PR's weighty contributions to increased revenue, customer engagement/retention and consistent brand awareness.More