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SNAP InSight
July 16, 2009
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Will Postal Rates Decrease Next Year?
from Dead Tree Edition
The Postal Regulatory Commission developed regulations interpreting how to apply the Consumer Pricing Index calculations in various circumstances. Except one: When there has been deflation rather than inflation. More

Social Media

Blogs and Blogging 101
from Search Engine Watch
Now that your blog is set up and you're ready to go, the next step is filling it with content. This can be a challenge for most of us, but it doesn't have to be. More

Online

Should You Still Use Nofollow?
from Search Engine Watch
Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. Let's talk about what has happened, and how you should adapt your SEO strategy accordingly. More

Web Publishing Roll Up: An Optimistic Look
from CMS Wire
Web publishing is alive with activity. From acquisitions to spending advertising dollars, the industry can be up one day and down the next. Today, web publishing promises some optimism about the future of journalism, advertising and social media. More

Books

Reasons Why E-books Should be Priced Lower than Paper Books
from ePublishers Weekly
What is happening to much of the publishing industry? Why does it seem as if they have focused on profit-making only, and have forgotten their sacred mission to enrich our culture by sharing innovative visions and ideas? More

Marketing

Launching Successful E-mail Marketing Campaigns
from Marketing Profs
E-mail is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an e-mail marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners. More

Five Tips to Turn Print Campaigns into Gold
from Marketing Profs
Twitter and Facebook might make for captivating marketing headlines, but the same savvy chief marketing officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. More

Delivery Reports: What They Mean, How to Read Them
from Click Z
Because delivery performance is so important to your e-mail program's success, you need to know whether the message that goes out at your end is getting delivered, not just to the destination Internet service providers, but to your subscribers' inboxes. More

Public Relations

How Do You Measure PR?
from Journalistics
Most public relations professionals now measure PR. Most clients expect some form of PR measurement, whether PR is managed by an agency, an in-house team or both. But with no widely accepted standard for PR measurement, how do you accurately measure PR? More



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