|
Mobile version
|
||||||||||||||||||||
Google+ survey results Share    
In the July 14 issue of Sidebar, we asked, "What are your impressions of Google+ vs. Facebook?" Here's how our readers responded: 
 How to optimize 3 important internal link structures SearchEngineWatch Share
One of the most overlooked aspects of a successful SEO campaign is aligning internal link connectivity with SEO best practices. In countless situations, great effort is expended to optimize page content, title tags, meta data and external links, but little attention is paid to the site's internal link structure. More
5 best practices for applying game mechanics to your website Mashable Share
Conversations about game mechanics — the rules that govern how enjoyable a game is — are changing. Formerly a topic mostly discussed by game designers and gamer geeks alike, gamification is now part of the business discussion as marketers look to apply it to websites. More Many small businesses unaware of the power of online marketing 123Print Share
In a recent survey by Hennerberg Group, an Internet marketing consultant, 28 percent of small businesses are unsure of the reach of their website. While more small businesses are beginning to use online marketing, more than 40 percent admit they need help improving SEO, and 37 percent need helping using social media platforms. Utilizing these newer forms of marketing gives small businesses cost efficient ways to increase visibility. More  Facebook Sponsored Stories performing 2 times better than standard ads Fast Company Share
When Facebook launched a new form of advertising called "Sponsored Stories" earlier this year, some folks weren't buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line. Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising. More 6 do's and don'ts of email design MarketingProfs Share
Email inboxes are piled high with work to-dos, newsletters, notes from family, forwards from coworkers — and even the occasional letter from a foreign dignitary enticing the recipient to share bank account information in exchange for countless millions. The result? Without a well-crafted, clear, and consistent design for your brand, your email is going nowhere in a hurry. More 8 key mobile marketing trends HubSpot Blog Share
It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments. To help you better grasp this exciting industry, the following are the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. More  Hot trends in social media: Globalization and real time Social Media Examiner Share
Steve Rubel, executive vice president of global strategy and insights at Edelman Digital, reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future. More 3 ways to protect your business' identity on Twitter American Express OPEN Forum Share
Protecting identity and reputation are essential for a small business, especially online. Although Twitter isn't currently offering small business users a way to verify their accounts, there are still things business owners can do to give their accounts better visibility and make it clear that they are official. More  US Postal Service changes post office closure rules Post&Parcel Share
The US Postal Service has published new procedures for closing and consolidating post offices that it says will be more efficient and transparent, as it continues efforts to cut costs. More USPS to launch new website Presort Share
Effective July 25, the USPS will be launching a new and improved website. The new site is designed for users to find what they need more quickly and easily. More  In-person meetings, phone conversations will save your client-agency relationship Advertising Age CMO Strategy Share
When it comes to BlackBerries, iPhones, Facebook and Twitter, most of us in the communications business would agree that the positives far outweigh the negatives. We invest judiciously in mobile and social media for their cost-effectiveness, relevance and highly targetable "connections." Of course, we are also aware of the downside. As face-to-face meetings and phone calls are supplanted by video chats and texts, clients and agencies simply do not have the relationships they did 20 years ago. More  Ebook revolution upends a publishing course The New York Times Share
For decades, even after it was renamed and relocated from its original home at Radcliffe, the Columbia Publishing Course seemed unchanging, a genteel summer tradition in the book business, a white-glove six-week course in which ambitious college graduates were educated in the time-honored basics of book editing, sales, cover design and publicity. Not this summer. More Are you a member of Association Media & Publishing? If not, join today!
|
|
|||||||||||||||||||
|
||||||||||||||||||||||||||||
