Book Publishing: From an Author's Point of View
Without authors and writers, we would have nothing to read. So, how have the ongoing changes in the book publishing business affected them? What are they getting today? What would they like to get? What can they reasonably expect to get as this drama unfolds? Authors are the creative juice of the whole eco-system. If they don't create material that people want to read, no one will make any money.
Making Twitter Success Measurable
from Marketing Profs
More than ever, hard numbers are necessary to demonstrate success. They are all but incontrovertible and easy to communicate, and they can point out what is or isn't working. However, keep in mind that Mark Twain once said, "There are three kinds of lies: lies, damn lies, and statistics."
Warning: Blasting May Be Harmful to 'Our' Health
from Media Post
A bunch of self-proclaimed "e-mail snobs" have been heating up the Twitterverse, e-mail discussion lists and the blogosphere with a debate over the merits (or lack of them) of the language we use as e-mail-marketing practitioners. Some of us believe that seemingly harmless words, like "blast" to describe deploying an email message or campaign, or "buy" to describe list rental, are symptoms of marketer ignorance, both accidental and intentional.
Where Will the E-Reader Revolution Take Publishing?
from The Globe and Mail
The e-book, a more up-to-date and reader-friendly version of the traditional whitepaper, can be the entrée that sets your networks salivating. Properly planned, an e-book can elevate your organization above a morass of competitors and establish it as the go-to authority in your industry.
Book Publisher: E-Books Will Be Our Downfall
from The gigaOM Network
This is only partially true, of course. Books have a long and very rich history that cannot be easily replaced by electronic versions. There are many bibliophiles that have shelves full of books that won't get tossed aside in favor of Kindle. There's nothing quite like going into a bookstore and browsing the shelves looking for your next great read, so the electronic revolution won't affect books as much as it has music and movies.
Big Mistake – Cutting Advertising and Marketing in a Down Economy
from Yazge Print and Graphic Communications
Faced with a downturn, many businesses cut advertising and marketing spend. But it's their biggest commercial mistake. In every recession many studies show that the businesses who increase their advertising spending are the ones who survive the tough times and thrive afterward.
Why CMOs Need to Instill Better Measurement Discipline... Now
from Marketing Profs
There is no shortage of marketing measurements in most large corporations, yet there is a significant gap in measurement discipline. Measurement problems occur at several levels, ranging from basic accuracy and prioritizing what should be measured to how those measurements align with business objectives and how the results are applied.