ABC: Print Publishers Are Mobile Mavens, App-Happy
Fifty-two percent of print publishers are distributing content on mobile devices and another 56 percent plan to develop a smartphone application in the next two years to tap into the platform’s growing popularity, according to a new survey due out this month from the Audit Bureau of Circulations.
Success Breeds Success
from Courtesy of William Dunkerley Publishing Consultants
Did you know that your success as a publisher can actually contribute to the success of the market in which you publish? That includes your advertisers and potential advertisers.
Will Social Media Drive a Web Without Walls?
from Search Engine Watch
A key question that remains to be answered in the social media battle is the interconnectivity of all the pieces. Carmakers don't use the same supplier for all of their various parts; rather, they select a specialized manufacturer for each component. Similarly, social media providers can't be the best at every functionality (social network, wikis, photo sharing, etc.). However, users like the simplicity of one stop shopping. This isn't a new concept. We'll see whether convenience or best-of-breed functionality wins out over time.
How to Chase the Long Tail
from Search Engine Watch
You've probably heard a lot about the long tail of search. Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy.
What's Wrong with E-Books?
from Computer World
The casual observer might be forgiven for believing that the e-book industry is rife with innovation. However, hardware innovation is not the same thing as e-book innovation. All this change is happening around the book publishing industry. Publishers themselves have circled the wagons, and are waiting for innovation to go away so they can get back to business as usual.
Three Types of 'Sideways' Advertising
Traditional advertising works: ads placed in targeted media with clean graphics and a clear call to action bring in the clients. But do you know about "sideways" advertising and PR campaigns that at first glance aren't targeted, yet increase the PR of a company for everyone's benefit?
Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics
from Microsoft Advertising Community
Trying to build a brand marketing campaign without traditional target reach and gross rating points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels. Both are multivariate and complex in nature. Dieting also has explicit and measurable outcomes – weight loss or gain, whereas marketing has sales. However, amidst the sophistication and breakthrough science, there remains a fundamental metric that plays a crucial role – the calorie. For Marketing, that fundamental metric is reach.
Using Social Media – Come Out from Behind the Curtain
from Solo PR Pro
Most PR consultants have been trained from early in our careers to work behind the scenes. We’ve typically served clients or company executives as the spokespeople, and it’s deeply ingrained that the spotlight should shine on them alone.