Could an iTablet Rewrite the Book on Publishing?
from MacNewsWorld
More about Apple tablet rumor isn't about the hardware specifications of the so-called iTablet; it's about the notion that Apple has been having secret talks with newspaper and textbook publishers. The talk has sparked a new question: Might an Apple iTablet change publishing forever? Yes. Yes, it will. That's the short answer. But there's more to it, of course.
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Paper vs "The Coal-Fired Internet"
from WhatTheyThink
Sources of Electric Power "A Printing Office" (a WhatTheyThink blog managed by Patrick Henry) recently published comments by Kevin Keane. Now take a closer look at energy sources and a detailed breakdown of computer usage and power requirements as the industry continues to balance "Pixels vs Paper."
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Social Media: Waste of Time or Next Revolution?
from Chief Marketer
Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it is sometimes hard to make heads or tails of it all. It can be confusing. For many newcomers, it's important to take the first step and learn the basics in order to understand its relevance.
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Creating Your Viral Loop on Twitter
from Publishers Weekly
There is a reason it's called viral marketing - because the best social media functions like a virus. It spreads easily, embeds itself seamlessly into hosts and exploits a few critical individuals to achieve global exposure. It may sound terrifying, but it can be controlled. And when it is, companies can reach thousands of people - and thousands of the exact people intended to be reached.
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Focusing In On The Value: Google Books Provides An Amazing Resource
from TechDirt
With all of the fighting over the Google Book settlement, it seems that an awful lot of people have lost sight of the key issue, which is that the tool itself, Google's Book Search, is amazing. We had mentioned this a couple of years ago. But if you step back from any of the legal issues, and just think about Google's book search as a tool, you realize what a wonderful cultural milestone it would be to make pretty much every book searchable.
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Will the Future of Advertising Be a Blend of Old and New Media?
from Knowledge@Wharton
The early success of one advertising agency's strategy is exactly the type of information that company marketing executives and other ad agencies need to discuss as they struggle to develop new ideas to handle the cataclysmic changes in technology and communications that have altered the ways companies interact with customers. But until now, there has been surprisingly little coordinated effort to re-invent the science of advertising or to rewrite the basic manual of what advertising strategies don't work and which ones do - and under what set of circumstances.
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PR Metrics Evolve to Show How Discipline Drives Sales
from AdAge
Measurement has long been a thorn in the side of the PR industry, which has still yet to settle on an industrywide standard, although the Public Relations Society of America announced it will issue a set of recommended metrics and approaches this fall but is first seeking industry input.
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Media's Future: 'Sustaining Democracy in the Digital Age'
from Local Tech Wire
Communities throughout America need for their members to re-examine their individual roles as citizens in the digital age. More than ever, technology enables each citizen, as well as every business firm and every nonprofit organization, to be a productive part of the community. Those opportunities, however, and the social benefits they offer, imply a reciprocal responsibility to participate.
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Google Wave and Publishing – Will It Blend?
from Fiction Matters
The internet was rocked when Google handed out the first 100,000 invites to its new collaborative communication platform known as Wave. From the outside, the entire concept seemed a bit confusing, and the look from the inside wasn't much better. But, after a week, many are starting to overlook the newness and instead focus on how to use Google Wave to make work more productive.
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