The Link Between Search and Social
from Search Engine Watch
Social media isn't just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media? There's a huge link, but it isn't a "link" in the form of connecting one site to another - it's something more basic than even the common hyperlink. It's as simple as this: being found.
Real Time Search - Is It The End of Traditional Search?
from Promotion World
One thing that is constant on the World Wide Web is change. One-time things are an unknown concept on the web because anything that needs to succeed online needs to be constantly evolving and keeping pace with the changing times. And it is no different for search engine optimization. The traditional SEO activities are not enough to have a successful online presence in today's times. Rather, it requires aggressive search engine marketing and now optimization for social media as well!
Do Businesses Fully Value Online Marketing?
from CIOL World
Today, online advertisements and campaigns are gaining an increased acceptance. More and more businesses are now embracing online marketing as a potential way to tap the market as high cost of off-line branding and marketing going up without proper measurability.
Amazon's Kindle Could Annoy the Publishing Trade
from CITY A.M.
At last, Amazon's much-hyped Kindle is upon us, with a Europe-wide release date scheduled for 19 October. For anyone who doubts just how big e-books are going to be, consider this: the Kindle version of Dan Brown's latest book, The Lost Symbol, is outselling the hardcover edition on Amazon.
Print Book Business Faces Digital Transition
from Daily Tech
Book publishers facing same issues as music and newspapers. When the Internet first started to reach mainstream usage, traditional print companies didn't think much of the new medium. These days, however, many traditional print publications are finding that combating the free content available online is an increasingly difficult proposition that has resulted in more than one print publication going out of business or moving to an online-only status.
Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
from Chief Marketer
Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It's a painful proposition for many organizations. Why? One static message may need to be replaced by multiple variations. Quickly emerging technologies and new practices create confusion and resistance. And as everyone knows, ingrained organizational habits simply die hard.
Integrating Social Media, CRM to Optimize Your Marketing Efforts
from BtoB Online
The use of social media as a b-to-b marketing tool is poised to grow enormously over the next few years. A March survey, "Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses," of nearly 900 marketers found that 88 percent of respondents were already employing social media for marketing purposes, with 64 percent using social media for five or more hours each week.
The Day PR Outflanked Other Disciplines
from PR Week
The PR industry justifiably feels under threat from other disciplines as client organizations demand greater creativity and a better digital dialogue with stakeholders, but at recession-era prices. This is a big opportunity for PR professionals, with the marcoms battleground moving to their home territory.