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SNAP InSight
Oct. 22, 2009
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Marketing

USPS Will Not Raise Rates for Market Dominant Products in 2010
from Logistics Management
At a time when it is facing significant cost pressures, the United States Postal Service will not raise rates in 2010 for market dominant products. This was made clear in a letter to USPS customers from Postmaster General John E. Potter. More
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Branding in the Digital Age: What's Changing and What's Not
from Central Penn Business Journal
Measured media dropped 14.2 percent in the first six months of 2009, according to TNS Market Intelligence. In a world where annual shifts are typically a few percent, that's huge. Only Internet display ads were up (8 percent), but even that's the slowest growth since Al Gore thought the "durned" thing up. TV was down 9.7 percent, magazines about 20 percent, and radio and newspapers each about 26 percent. More
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Print

Industry Reacts with Anger to Latest Increase in Paper Prices
from Print Week
Printers are to be hit with a series of paper price increases, despite many merchants claiming in August that hikes may be staved off. Over the last few weeks, all the major UK merchants have informed customers of increases of between 5-8 percent that will occur on either Nov. 2 or 9. More
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Social Media

IAB Questions the Constitutionality of FTC Regulations on Blogging
from TMC Net
Bloggers that take freebies to write reviews about the products may have to disclose it, according to a new proposed regulation from FTC. While some customers may be pleased with this, it hasn't exactly satisfied the Interactive Advertising Bureau, or IAB. More
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Online

Thoughts on Web Developers, SEO and Reputation Problems
from Search Engine Land
After last week's "Does SEO = Spam" debate erupted, an explanation was in order about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from one expert's perspective. More
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Books

Why E-Reader Adoption Will Be Slower Than People Think
from The Economics of Content
As the world's book publishers gathered for the annual Frankfurt Book Fair, the hysteria over e-readers was intruded at every late-night soiree and vodka-soaked gab session. Forrester forecasts 1 million U.S. e-reader sales for holiday season 2009, followed by 6 million total for 2010. Barnes & Noble is poised to join the fray before year-end with its own branded device. More
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Brought to Book
from Financial Times
The new way of reading books arrived hesitantly. It exploited a novel technology, reflected changing public habits of consumption and radically altered the distribution and economics of the traditional publishing industry. More
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Public Relations

Can New Media and Old Media Get Along?
from WebProNews
An interesting topic was discussed at the BlogWorld Expo in a session called the "Death and Rebirth of Journalism." As you probably know, the debate about blogs and journalism is a controversial one, and has really been going on for years. The emergence of social networks has really only fueled the debate. Considering reports that most Twitter users are looking for news, the debate will not likely be cooling down anytime soon. More
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Media Relations Means Having a Relationship With the Media
from San Diego News
Media relations means having a relationship with the media - this is a bold, but true statement that holds-up today. It is something that anyone that has an interest in getting coverage needs to keep in mind. Simply put, media relations means "having a relationship with the media." More
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The articles that appear in SNAPsight are chosen from a variety of sources to reflect media coverage of the publishing industry. An article’s inclusion in SNAPsight does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.

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