51 Percent of Print Media Houses Have a Digital Publishing Solution
from Media News International
Zeta Interactive has announced the findings of "The Future of Media" study, in which they commissioned market research group Forrester Consulting to survey print media decision makers and marketers in North America on their challenges and needs in today's shifting media landscape. As rising print costs collide with consumer migration to online channels, media and publishing decision makers are facing one of the most challenging periods in the history of print media.
The Five Steps to Beginning a Social Media Strategy
from Digital Book World
The rise of social media presents new and powerful opportunities to book publishers. The millions of discussions taking place on social media platforms like Facebook, Twitter, YouTube and across the blogosphere all thrive on the new content. Like in the real-world, the most popular discussions online are based on content that is original, edited, and expert - exactly the content that book publishers produce every day. A strong social media presence takes time and a sustained effort to build. In light of this commitment, it is important that book publishers begin with a clear strategy that has proven results.
Ten Small Business Social Media Marketing Tips
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. This post offers ten suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, a basic strategy is discussed – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts.
Emerging Technologies Give New Life to the Publishing Industry
from TEST funda
There was a time in the last century when people used to collect LPs, then cassette tapes, and later CDs of the music they liked, and display it on their shelves in the home. The object of such purchases was to tell the world what your preferences were, thus creating your identity. However, the advent of online music and specifically the iPod changed all that. A similar revolution is now happening in the book industry.
From Ad Networks to Audience Aggregation: Where Advertising is Heading
from Media Post
The ability to target and buy audience segments is rapidly becoming the holy grail of online marketing, replacing traditional media planning strategies built around content. But who will win in this race to deliver targeted audience? The new crop of ad exchanges? Ad networks? Agencies creating their own demand platforms? In a keynote talk at the OMMA AdNets conference, Robert Coolbrith, vice president of equity research at investment bank ThinkEquity Partners, did not necessarily pick winners and losers, but outlined the recent history of online display advertising and how it may evolve in the months and years ahead.
Marketing Embraces Social Media Sites
from The Montreal Gazette
Advertising agencies are frequently pressed by big brand clients to quantify the payoff of their social media efforts - a sticky question, given that the value of social media is still hotly debated. While everyone agrees the digital communications channel is increasingly important, it is impossible to quantify the impact of so called brand "whispers" of social media using decades-old measurement tools meant to gauge the effectiveness of traditional media, such as TV and radio campaigns. "The metrics are not decided yet," Mitch Joel, president of digital marketing and communications agency Twist Image, told an audience at the recent Mesh Marketing conference in Toronto.
Changes in Small Business Marketing in an Uncertain Economy
from Promotion World
Do you miss the easier days when an entire "strategic" marketing budget hinged on the Ad campaign using stock photography of people shaking hands to depict "teamwork," or the scantily clad couple, fondling each other in the elevator? Nothing says "buy my product" or "we have a better service" than the depiction of wild sexual encounters or cliché photos and taglines. This type of mindless marketing was prevalent in all forms of business marketing during the "boom economy." The fact that it was the equivalent of the "sleight of hand" trick, an attempt to get companies and consumers to never focus on the underlying fundamentals of the business, should not be viewed in a negative manner, it worked. Of course, until it didn't.
PRSA's Advocacy Campaign for the PR Industry
The Public Relations Society of America has recently launched "The Business Case for Public Relations" – an advocacy campaign for the public relations industry, intended to foster more accurate and better-informed perceptions surrounding the value and roles of public relations.
The campaign is supported by public relations experts from APCO Worldwide, Boston University College of Communication, Cooper-Katz, Edelman, GolinHarris, Hill & Knowlton, Ketchum, MWW Group and Wachovia. “Public relations is more important than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions and the evolving needs and concerns of corporate CEOs,” said Michael G. Cherenson, APR, PRSA 2009 chair and CEO.