Mobile Codes the Key to Newspaper Longevity?
from Editors Web Blog
In an interview with David Baird, a professor at Anderson University, Rob Durst, a Boston-based business and technology consultant spoke of the ways in which he believes newspapers can remain viable in the digital age. "Magazines and newspapers should stop treating their publications as fixed products and start thinking about them as valuable, branded interfaces to online content and services," Durst told Baird, continuing on to say that publishers generally need to move faster and keep abreast of technological developments.
Don't Overdo the Tweaking
from Search Engine Watch
Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.
Yes, Facebook Is a Business Tool
from Marketing Profs
Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.
The Majority Of Nonprofits Embrace Social Media
The majority (88 percent) of nonprofit organizations are experimenting with social media to engage audiences, but 79 percent are not sure of its value for their organizations, according to a new survey by Weber Shandwick's Social Impact team and KRC Research.
Six Social Media Trends for 2010
from Business Week
In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382 percent year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? What are the near-term trends we could see as soon as next year? Where do you see social media going next?
Digital Ink: From Paper to the Screen
from The Telescope
The book printing industry, specifically paperbacks, could be coming to an end as more and more books are becoming digitized. In October, the Frankfurt Book Fair took focus on the new technologies used to publish and distribute books. The feared transformation is coming to an end, and the Internet is becoming one of the most important tools for marketing and publishing.
Facebook Marketing 101
from Search Engine Watch
After you've mastered the basics of Facebook and set up Facebook fan pages for your business, it's time to promote your fan pages and identify ways to be found in real time search results.
Reasons Companies Should Use Social Media
from Official Wire
Advertising revenue on print media keep sliding down and this is also due to print media losing readership. Many publications that manage to keep their businesses afloat are major publications. Many small publications have closed offices due to the lack of revenue or due to the high production costs. Even before the global economy started experiencing set-backs in the late 2007, it was already difficult for publications to have good business. Running a publication is very difficult even with a very good economy. This is why good publications that have wide readership can demand a lot of money for advertising.
Going Green in Marketing Communications
from Chief Marketer
The future of business has a big streak of green. Leading companies know that adopting green business practices makes sense not only for the environment. Being environmentally responsible is an important component of a positive image and value proposition in today's marketplace—one that must be promoted to customers, employees, local communities and business partners.
Google and the Copyright Wars
from The Wall Street Journal
The class action suit, brought in 2005, challenged Google's unauthorized scanning of copyrighted works to create a vast searchable database of books. It raised a critical question: Are search engines allowed, under the legal doctrine of "fair use," to make and store full copies of texts to power their search functions, profit from this material, and at the same time demand that copyright holders opt out if they don't want to be google-able?
The articles that appear in SNAPsight are chosen from a variety of sources to reflect media coverage of the publishing industry. An article’s inclusion in SNAPsight does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.