Viral food videos are a thing
By Ellen Schuster, BA, MS

Viral food videos are a thing, note this quesadilla pizza @ https://www.eater.com/2019/8/26/20833096/deep-fried-bbq-quesadilla-pizza-pizzadilla-viral-video. Now, WalMart is partnering up with a leader in the viral food video market (see below). Who watches food videos on YouTube? Millennials of course @ https://www.thinkwithgoogle.com/consumer-insights/millennials-eat-up-youtube-food-videos/ including moms and dads.

**Buzzfeed Tasty & WalMart...making it easier to order recipe ingredients. Watch a Buzzfeed Tasty food video, tap on the ingredients and add the items to your grocery bag (the WalMart app or online website) @ https://thespoon.tech/buzzfeed-tasty-and-walmart-serve-up-shoppable-recipes/

**So what is Tasty? Buzzfeed launched this recipe video channel abut 4 years ago and many of the videos have gone viral. Here's how it's done @ https://www.today.com/food/how-do-they-make-tasty-videos-check-out-buzzfeed-s-t159042

**Hands and pans: Tasty's cooking format burns the Food Network in the online video economy says it all...With a focus on comfort food, Buzzfeed's Tasty is B-I-G @ https://www.documentarytelevision.com/internet-economy/hands-pans-tastys-cooking-format-burns-food-network-online-video-economy/

**Hands and pans cooking videos are described here...quick, pared-down and step-by-step videos have taken social media by storm @ https://www.theguardian.com/lifeandstyle/2018/apr/11/hands-and-pans-the-boiled-down-recipe-videos-cooking-up-a-storm

**Hungry for hummus? My first "hands and pans" video - read about one RD's experience making a "hands and pans" video and learn from her tips @ https://www.soundbitesrd.com/hungry-hummus-first-hands-pans-video/

**5 secrets to how food videos go viral includes a "hands and pans" approach, show something new and create a community @ https://www.newswhip.com/2017/01/food-videos-go-viral-social/

Podcasts
**It's Been a Minute - viral food videos are discussed and where I first heard the term "hands and pans" at about 17 minutes in @ https://www.npr.org/2019/09/13/760580805/weekly-wrap-congress-returns-to-washington-the-youth-vote-plus-viral-food-videos