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Study: Nonprofits lose an average of $15,000 a year due to spam filters
From The Chronicle of Philanthropy
Nonprofits annually lose an average of nearly $15,000 because of fundraising solicitations intercepted by spam filters, according to a new study. Donations made in response to emails accounted for about a third of online fundraising revenue in 2013, but 1 in 8 emails never reaches an inbox — a percentage almost as high as the share of emails that are opened, the report says. Nonprofits could boost email fundraising revenue by around 14 percent by reducing their spam rate.
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After much criticism, NFL's league office drops tax-exempt status
From The New York Times
The NFL's league office will drop its tax-exempt status, which is decades old, in response to critics, including some members of Congress, who say that the government is losing millions of dollars in potential revenue. As a result, the league will no longer have to publicly disclose its tax returns, which include the salaries of its top executives, including Commissioner Roger Goodell.
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Study: Online revenue surges 13 percent for nonprofits
From The Chronicle of Philanthropy
Online revenue at nonprofits increased 13 percent from 2013 to 2014, a change attributable to the number, not the size, of online gifts, according to the 2015 benchmarks study by the marketing firm M+R. The study, which analyzed fundraising, email and marketing practices, examined data in eight categories — environmental, health, international, rights, wildlife and animal welfare, domestic hunger and poverty, cultural and miscellaneous — from 84 nonprofits in the United States, Canada, Australia and South Africa.
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Obama-inspired nonprofit to set own rules on fundraising
From Bloomberg
President Barack Obama won't be involved in setting fundraising rules for a new nonprofit organization he unveiled to help minority boys and young men. The celebrities and corporate executives serving on the board of the My Brother's Keeper Alliance, which Obama announced during an event at Lehman College in the Bronx, will determine if foreign governments or registered lobbyists can contribute to the project, the White House said.
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Why have a strategic plan?
By Lou Figueroa
Two years ago while starting a foundation, I was asked this question: "Do you have a strategic plan?" At the time I wasn't sure why I needed one, but today it makes more sense than ever. Many people have the desire to lead an organization but have little or no idea how to create a roadmap for success. The strategic plan is an important part of that process. Identifying the purpose of the organization is where you'll want to start.
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TRENDING ARTICLES
Missed our previous issue? See which articles your colleagues read most.

    Must-read fundraising and social media reports for nonprofits (From Nonprofit Tech for Good)
Useful study reveals generational differences in what engages donors (From Nonprofit Quarterly)
What nonprofits can learn from Chipotle (By William D. Pawlucy)
How nonprofits like the YMCA use data to maximize community impact and ROI (Umbel)
Volunteer value hits $23.07 an hour (From The NonProfit Times)

Don't be left behind. Click here to see what else you missed.


Nonprofits: Keep calm and mobile-friendly
From BethKanter.org
Is your website mobile friendly? Dubbed "Mobilegeddon," Google changed the search results and will show mobile-friendly sites in search results — all while using your mobile phone. You can test your website here and find out if you passed the test. If you flunked, there is some advice on what and how to fix it.
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Nonprofits hit fundraising jackpot online
From Associations Now
Nonprofits are banking it from by fundraising via the internet. The nonprofit industry raised almost $413 million online last year, an annual study from the Nonprofit Technology Network (NTEN) and M+R found. The 2015 M+R Benchmarks Study specifically looked at nonprofit activity online, seeing a 13 percent increase in online revenue and a 13 percent increase in the number of gifts between 2013 and 2014.
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Do nonprofit directors face cybersecurity risk?
From The Huffington Post
The cybersecurity debacles faced by Target, Sony Pictures and others may seem far afield from the concerns of nonprofit directors, except for the giants in the area, like AARP. However, think about this hypothetical scenario: A group of high school students hacked into the computer system of a local nonprofit offering mental health services and gain access to records of clients, perhaps even placing some of the records of other teenagers on the Internet.
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3 must-follow social media guidelines for nonprofits
From Classy
According to a Weggener Edstrom study, 55 percent of those who engage with nonprofits via social media have been inspired to take further action. What does this mean to your organization? Even if you have a social media presence, you should take some time to dial in your strategy.
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How nonprofits can create real-time marketing
From Business 2 Community
Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family's newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear opportunity for nonprofits to create their own real-time marketing moments, here’s how:
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