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Gmail Promotions Tab: Google's new inbox sparks panic in email-reliant nonprofit sector
The new system, which relegates marketing emails to a second-class "Promotions" mailbox, aims to reinvent the way emails are sorted. If it catches on the way other Gmail changes have, it could have particularly serious implications for small businesses and nonprofits, which rely more heavily on direct-email marketing than their larger rivals do.
From International Business Times
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Nonprofits turn to branding to raise awareness, funds
As marketing becomes more sophisticated in the for-profit world, nonprofits are discovering they also need to step up their branding game.
From Sun Sentinel
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Nonprofits get help finding low-cost tech solutions
Nonprofits lacking the finances and expertise for high-tech software will learn how to tap into low- to no-cost alternatives during the Steel City Solutions Conference. The conference, hosted by the Hands On Tech Pittsburgh program, brings 100 nonprofit professionals to Garfield to discuss the technology, marketing and organizational management techniques that will bring their organizations to the next level.
From Pittsburgh Post-Gazette
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TRENDING ARTICLES
Missed our previous issue? See which articles your colleagues read most.

    How nonprofits can save big on tech (From Wichita Business Journal)
In lieu of money, Toyota donates efficiency to New York charity (From The New York Times)
Broader IRS review called for by House Republicans (From The Wall Street Journal)
Nonprofit group cleans up unruly government data for everyone else (From The San Francisco Chronicle)

Don't be left behind. Click here to see what else you missed.


Looking to share your expertise?
In an effort to enhance the overall content of the Nonprofit Currents, we'd like to include peer-written articles from our members in future editions. As a member of Society for Nonprofits, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
From MultiBriefs
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Study: Nonprofits have big impact on voter turnout
Does your association run a get-out-the-vote campaign during election seasons? They can be hard and tedious work, but the results of a new Nonprofit VOTE study show that you're making a difference.
From Associations Now
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
What nonprofits need most
From The Huffington Post
Sylia Obagi writes, "Most nonprofit leaders don't think of income generation as their top priority. Their purpose is to serve, they reason. Raising money is secondary. This kind of thinking is one of the biggest mistakes a nonprofit can make."

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Nonprofit Compensation and Benefits Report published
From Rolling Philantropy & Nonprofit Leadership Center
The study, published every two years, examined the compensation, benefits and employment of more than 160 eligible nonprofit organizations in Central Florida. This year's report shows that the budgets of nonprofit organizations have increased along with salaries.

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How nonprofits can save big on tech
From Wichita Business Journal
If you run or sit on the board of a nonprofit organization, take note. Your organization probably doesn't need to be paying full price for much of anything related to technology.

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The most important relationship your nonprofit will ever have
Jeffrey Walker writes, "As with most organizations, relationships are at the heart of any nonprofit's success. That's why the CEO of a great nonprofit has to be a 'people person,' sensitive to the needs, feelings, interests, goals, and communication styles of all those with whom he or she works, from employees and grantees to volunteers and donors. But of all these relationships, the single most crucial is the relationship between the CEO and the board chair."
From LinkedIn
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Proposal to tax nonprofits worries Maine organizations
Toward the end of state budget negotiations in May, Republicans on the Legislature's Appropriations Committee floated an idea from the LePage administration to help ease the cuts in municipal revenue sharing by taxing the assets of nonprofits. Supporters estimate that could raise $100 million a year. The proposal went nowhere. But, as Mal Leary reports, it did spawn a study that is worrying some nonprofits.
From MPBN
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City may ease alcohol ban in parks for nonprofits
Nonprofits could have more flexibility than ever when planning fundraising events in Sandpoint, Ind., public parks if a suggested change in parks policy passes.
From Bonner County Daily Bee
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'When You Work At A Nonprofit' Tumblr shows brutally honest side of doing good
When you're busy changing the world, it can be hard to find time to laugh. But a new Tumblr called "When You Work At A Nonprofit" is the perfect antidote. The good-humored roundup of GIFs puts into words and pics the universal difficulties of grant-writing, donor outreach and hashtags longer than your work day.
From The Huffington Post
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