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Study: Donors care more about how money is spent than results
From The Chronicle of Philanthropy
Donors are more interested in how a nonprofit's funds are spent than in the results it achieves, according to a study. About 46 percent of people surveyed by the BBB Wise Giving Alliance, a charity watchdog, said they base their trust in a nonprofit on its finances, which include the amount spent on overhead costs like salaries and fundraising versus allocations to its programs. Only 11 percent of donors said the results a charity gets from its activities engendered the most trust in that organization.
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Understanding water poverty: A nonprofit challenges you to live on 4 liters
From Forbes
How would your day be altered if you were forced to live on four liters of water, the minimum necessary to survive, for 24 hours? Human rights nonprofit, DIGDEEP, has issued their public education campaign, The 4 Liters Challenge, and it's been making noise here in Los Angeles. With over 28 million social impressions and participants posting thousands of pictures on social media, the challenge is certainly resonating. Actress Alicia Silverstone and many millennial celebrities have also joined the efforts.
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4 tips for finding affordable healthcare for your nonprofit
From Zane Benefits
Many nonprofit organizations want to offer healthcare benefits to take care of their employees. In addition, healthcare benefits are a vital part of compensation packages that nonprofit organizations offer to staff. Since many nonprofit organizations have limited capital and tight budgets, they may feel like they don't have many options when it comes to offering healthcare to employees. While they want to take care of their employees, many are unable to afford traditional group health insurance, or cannot meet the minimum participation requirements.
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What's the best way to market your charitable giving?
From Entrepreneur
From the red Dell laptops for AIDS awareness to pink Nike high-tops for breast cancer research, more companies are embracing social causes as ways of helping themselves and others. Such cause-related marketing generally produces win-win outcomes: The for-profit companies generate goodwill and earnings, while the nonprofit causes share in income they may not otherwise have seen.
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All about the results? What nonprofits should measure and why
By William D. Pawlucy
Performance excellence in a nonprofit cannot occur without performance measures. After the strategic plan is formed, a set of goals and strategies are outlined along with tactics, and hopefully a tie to the organization's budget. But are performance measures also identified? Without performance measures, organizations operate in a vacuum, not knowing their competitive position. There are five key areas of measurement that should be monitored by nonprofit organizations.
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Hooking new online shoppers to also donate takes marketing
From The NonProfit Times
Pam Kohl, executive director at Komen North Carolina Triangle to the Coast (Komen NCTC), a Susan G. Komen for the Cure affiliate in Raleigh, North Carolina, wanted to rely less on race revenue. She was seeking easy ways to engage supporters when she stumbled upon online retail behemoth Amazon's AmazonSmile program. AmazonSmile and other services such as iGive, Ziggedy and Goodshop trade on laziness and good intentions. If you're already shopping, why not take a little off the top and give to charity? These services act as a clearinghouse for items, and a small percentage of the purchase price is given to a charity chosen by the shopper.
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Study gives nonprofit boards a B minus
From Associations Now
A new survey of more than 1,000 nonprofit board directors and CEOs reveals that boards could stand to improve their fundraising performance and attention to diversity. But boards got high marks for advancing missions and for carrying out technical tasks such as financial and legal oversight.
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Nonprofit health plans want tax status disclosure on HIX
From Health Leaders Media
Research has shown that consumers "do think there is a difference," between for-profit and not-for-profit health plans, says the head of an industry group. But in the final rule on health insurance exchanges, CMS has declined to require that tax-status be disclosed.
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7 segments for your best year-end fundraising appeal ever!
From Business 2 Community
Positioning your nonprofit for the best year-end appeal ever is going to require stepping out of that comfort zone. This boldness may not come easy, but the potential reward will hopefully spur most to try some, if not all, of the suggestions offered.
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Here's where you'll find the best-paid nonprofit workers
From Business Insider
The Bureau of Labor Statistics publishes quarterly data on employment and wages based on businesses' reports for the unemployment insurance program. They just released a breakout of the data focusing on nonprofit organizations. Using that data, here's the average annual wage from 2012 in each state for employees of nonprofit organizations.
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Urban Institute explains nonprofits' last decade — but we want your analysis
From Nonprofit Quarterly
The Nonprofit Sector in Brief 2014 report released by the Urban Institute will make those careful observers among you pat yourselves on the back for knowing what gives even before we get to the data. The report provides us with the macro numbers in all of the subsectors of the nonprofit economy for 2002 through 2012, but then breaks them up into two periods: the glory days of 2002–2007 and the deep recession days of 2007–2012.
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