SPPA eNews
Aug. 23, 2013

The fastest-growing promotional products companies on the 2013 Inc. 5000
Promo Marketing
Inc. Magazine recently published its prestigious Inc. 5000 list of the country's fastest-growing companies, and as in years prior, a number of industry suppliers and distributors have made the list. The number of promotional products companies on the list increased by one to 38 businesses, divided between seven suppliers and 31 distributors.More

3-D printing prompts copyright clashes
News & Observer
Fernando Sosa had no doubt his sword-covered iPhone dock inspired by the hit TV series "Game of Thrones" would become a top seller for his small manufacturing startup. Then he heard from HBO. Defending a copyright on electronics featuring its show, HBO in February demanded Sosa halt sales on his website. He did, and gave refunds for $49.99 to more than a dozen customers.More

Sonic stamps college team logos on burger buns
USA Today
America's sports mania has come to this: college football team logos stamped onto burger buns. Sonic, the Oklahoma City-based chain of drive-in restaurants, will unveil plans to steam team logos onto burger burns — including deals with universities in Oklahoma, Texas and Louisiana.More

Weirdest baseball promotional nights of 2013
Bleacher Report
Promotional nights. Baseball teams all over the country pack their home schedules with promotions to help get fans in the seats. Unfortunately, they all can't be winners. A team can't give out bobbleheads every night when they cost more per unit than fans pay for a ticket. But it's not all bad news. People only get creative when money is an object — and sometimes they get really creative. More

Startup does more than print T-shirts
Argus Leader
A pricey piece of equipment has proven to be a worthwhile investment for a pair of Sioux Falls, S.D., entrepreneurs who have started what they call the state's first large-scale digital apparel-printing factory.More

A guide to Google Analytics for small businesses
By Mayur Kisani
Google Analytics is one of the most powerful tools for tracking traffic patterns on your website. What's more appealing about it is that, like many other Google offerings, it's free.More

What your company logo says about your brand
A truly great company logo becomes synonymous with its identity. Think about the McDonald's golden arches, Apple's apple, Coca-Cola's cursive typeface, Nike's swoosh and all the other iconic brand images that you remember. But what does a logo say about your company?More

The value of an upset employee
By Mel Kleiman
While every cloud has a silver lining, it can be hard to discern when the cloud is an upset employee. When you’re dealing with employees, inevitably some will feel misunderstood, wrongly judged or have their feelings hurt — and responding appropriately to strong negative emotions can be a challenge. When employees do air their grievances, you actually owe them a debt of gratitude.More

A marketer's guide to retargeting Facebook ads
Love it or hate it, Facebook is one of the most viewed websites on the web. If you're a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook. With multiple options for advertising available — whether via the News Feed or the right-hand sidebar — leveraging these options to optimize advertising is important for any brand.More

Thinking outside the lunchbox
ASI Central
Wholly Guacamole, America's top-selling brand of pre-made guacamole, was looking to spice things up like a jalapeno pepper. Wholly Guacamole overnighted about 500 metal retro lunchbox kits with cold packs to trade and consumer media and bloggers. The back of the lunchbox was a dry-erase board, which contained the message, "Out To Lunch, Be Back at _____________." The lunchbox contained a dry-erase marker, two varieties of 100-calorie snack packs, an avocado-shaped squeeze ball, branded chip clip and coupons.More

$100 bills to be destroyed after printing mistake at factory
The Huffington Post
A small printing error is presumably proving very costly for the U.S. government after a currency factory ruined a batch of 30 million next-generation $100 bills. Originally slated to go into circulation in 2011, the new bills have experienced a variety of setbacks, the latest of which involves a printing mistake known as "mashing."More